Latest Articles in FEATURE ARTICLE

  • New Construction and Remodeling Among industry trends that had a positive impact on business for dealers in 2014, increased remodeling and replacement activity played the largest role. A substantial number of window and door dealers also cited the overall improvement in the new construction market as having a positive impact. (See Figure 2A) Manufacturers, too, cite these same trends as positive... more »
  • Forecasts are a tricky business—just ask your friendly local weather person about what the public expects from him or her. But forecasting isn’t necessarily about making a wrong or right assumption. It’s about setting reasonable expectations for the future based on qualified research of past trends and potential indicators. It’s about analyzing the clues around us and... more »
  • Did 2015 Live Up to its Expectations? Dealers and manufacturers weigh in
    Editor’s Note Every year, Window & Door asks dealers and manufacturers for their thoughts and projections for the New Year. As a follow up, we asked last year’s contributors to our Industry Pulse survey to revisit their projections. Did 2014 live up to its expectations? Read on for the full story.____________________________________________________________________________ “... more »
  • Introducing the 2014 Crystal Achievement Award Honorees
    Window & Door is pleased to announce its 2014 Crystal Achievement Award winners. Selected by a panel of judges representing all segments of the industry, the awards recognize significant innovations and achievements in window and door technology, manufacturing and marketing. The Crystal Achievement Award winners are determined by three panels of judges. For our Technology award categories, we... more »
  • whyskylights.com, Velux America
    The Challenge: To inspire and educate consumers about Velux’s skylight products and installation. “For years, Velux has provided homeowners with very detailed information about the features and benefits of skylights. But in analyzing our web presence, we found that many consumers still had basic questions about pricing, installation, which skylights best serve different areas... more »
  • www.lacantinadoors.com, LaCantina Doors Inc.
    The Challenge: “Our challenge was to improve upon our visual presentation, navigation and user-friendly experience while introducing two new product categories,” says LaCantina Doors President Lee Maughan. The Winning Solution: By redesigning the home page to incorporate video and rollover content and strategically implementing uniform architecture across our entire product... more »
  • www.vinylvisions.net / www.trimquick.com, TrimQuick, a VinylVisions Co.
    *There is a tie in this category The Challenge: “In this age of multiple browsers and personal devices, creating websites that maintain continuity across all the different platforms is challenging,” says Dan Bidwell, president, VinylVisions. With more than 500 different products and color options, TrimQuick wanted to make what the company calls “a very simple product line... more »
  • PGT Industries
    The Challenge: PGT’s goal for its product literature was to “simplify the consumer’s purchase decision and our dealers’ selling process,” explains Todd Antonelli, vice president, sales and marketing, for PGT. The company wanted to “lead consumers down a logical decision path of selecting a product that best suits their needs, budget and project scope.... more »
  • Brochures and Photo Idea Book, NanaWall Systems
    The Challenge: “With over 20 products within three families used in both residential and commercial applications, our challenge was to effectively communicate our benefits,” says Matt Thomas, marketing manager, NanaWall Systems. “The second challenge was to provide the right amount of information when demanded.” The Winning Solution: “Taking cues from how our... more »
  • Magnaline Hardware, Panoramic Doors
    The Challenge: Panoramic Doors wanted to make it easier for users to operate folding doors while at the same time reducing the manufacturing costs for those doors. “The greatest obstacle to producing an affordable wide-span door system was the high cost associated with the excessive hardware,” says Alan Rees, designer and CEO of Magnaline. The Winning Solution: The supplier... more »