Latest Articles in Operations

  • When reviewing the news for the upcoming August issue of Window & Door, I was struck by the number of acquisitions that have taken place in our industry over the past 60 days. By my count, there have been at least 11 deals made since late May, among manufacturers and distributors alike. On a national level, there was Sierra Pacific Industries’ purchase of Hurd Windows and Doors. At the... more »
  • For consumers, choosing a frame material is crucial to the window selection process. There are, after all, a lot of options available. It’s the job of the salesperson to find the best fit for the client and application.   Consumers typically choose a frame material based on the benefits it offers. But there is another factor to consider, and that is how the frame material can ease, or... more »
  • Editor’s note: This article is the second in a two-part series. Part one appeared in the March/April 2014 issue on Page 26.   In the March/April issue, I emphasized the importance of using websites to provide information to consumers regarding your company’s products as a means to help protect itself against potential legal action. While there is no promise that an individual... more »
  • Recently I spoke with several successful dealers to glean some sales conversion strategies. I spent a long time talking with Brian Elias, owner of Hansons, which does nearly $60 million in window, door, roofing and siding sales—“in one of the worst markets in the country,” he says: “Detroit.” One of the things that Elias attributes to his success—99... more »
  • I recently read “How to Promote Your Blog Content: 40+ Experts Share Marketing Tips.” A common theme among respondents regarding the success of a blog is the importance of relationship building. As social media expert Carol Lynne Rivera puts it, “[You] need to be involved in getting to know people–other bloggers and business people, commenters, subscribers, Twitter and... more »
  • Like many Americans this year, I am about to take on a home renovation project. And I am both excited and terrified at the prospect.    To ease myself into the remodeling process, I recently attended a local home & garden show, where I was greeted by seemingly thousands of companies: from window dealers to full-scale remodelers to specialty businesses. First on my list: three new... more »
  • At Woodland Windows & Doors in Roselle, Ill., affirmation is king. It started in 1969 when founder and patriarch, John Mariotti, said, "Yes, I can sell that," when asked to be the specialty dealer for a national window brand. And it has carried through—literally—to the present day on the side of the company’s 10 trucks. Like a dealer’s showroom, the... more »
  • In Window & Door’s 2014 Industry Pulse, dealers and manufacturers agreed that changes in materials pricing would present the biggest challenge this year in terms of external factors. What about internal business challenges? In my experience as a senior editor of Remodeling magazine―where for nearly a decade prior to joining Window & Door I covered everything from legal issues and... more »
  • Some companies are intimidated by social media, especially when it comes to opening up to public comments. But the reality is that even if you aren’t using social media—be it LinkedIn or Facebook—you are. There are conversations—good and bad—already taking place about your company on the web. At the very least, you need to be aware of these conversations so you can... more »
  • Brian Martineau, director of fabricated product sales for AGC Glass Co. North America, calls the company’s new Southeast glass fabrication facility near Atlanta a “start-up.” The glass company operates 17 fabrication facilities and three float plants in the United States, but it’s doing things differently at the Southeast AGC facility in Lithia Springs, Ga., said Martineau... more »