Latest Articles in Sales & Marketing

  • People make their buying decisions based on emotion, especially when it comes to purchases for the home. One of the most effective ways to close a sale and ensure a happy customer is to find out what is most important to those doing the buying and sell to that need in a way that makes it a pleasurable experience. Want to be thought of as “a joy” to do business with? Here are three... more »
  • The first word that comes to mind regarding impact windows and doors is "hurricane." Yes, impact glass windows and doors are mostly used in hurricane-prone states where, in certain places, it is a state law to install hurricane shutters or upgrade to hurricane glass.  However, impact glass is beneficial in many applications beyond category three hurricanes and winds. Once window... more »
  • Many businesses expend a tremendous amount of effort to develop the “perfect” sales strategy, but few make a concerted commitment to study how people make buying decisions. Author and noted speaker Jeffrey Gitomer often reminds sales professionals and managers of his trademarked mantra—“People don’t like to be sold, but they love to buy!” In my opinion, that should be any sales organization’s... more »
  • Help customers specify the right exterior door for their application
    Some manufacturers offer specialized wood doors without exterior cladding that can be used in homes with no protective overhang, yet still carry up to a 10-year warranty. Just as a home’s front door is crucial for homeowners to create personalized curb appeal, it is equally important for dealers to help lead them to the right door. This is especially true for high-end projects,... more »
  • Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses. Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media... more »
  • With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the industry... more »
  • Window & Door Dealer Days will debut this fall in Atlanta, where the focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows, doors and related products. Like the name implies, the Dream Showroom is designed to inspire dealers looking for ideas to upgrade their retail spaces.  Safe... more »
  • Improving the page-load time on your website might not sound like the most exciting tool in your window and door marketing game plan. However, a fast-loading site is one of the greatest advantages you can have over your competitors. According to surveys by industry experts Akamai and Gomez.com, almost half of Internet users expect a site to load in two seconds or less, and they’re likely to... more »
  • Now that 2014 is in the rearview mirror, it’s time to turn our attention to the many opportunities for success in 2015. For window and door businesses, this is a great time to take advantage of the dynamic nature of online marketing. Things change quickly in this world, and while that can be scary for business owners resistant to change, it’s a great opportunity for those looking to... more »
  • At last week’s International Builders Show in Las Vegas, many conversations about marketing and new trends in windows and doors took an inevitable turn toward the latest challenge for the industry: millennials. Specifically, how to market to them, what trends they’re attracted to, and how to get them to participate in the housing market were among the topics of choice. As it’s... more »