Latest Articles in Sales & Marketing

  • This past weekend I had the opportunity to attend my 35th high school reunion. Since graduating in 1981, my 75 classmates and I have managed to come together every five years—truly a testament to the bonds of our friendship.  During the evening, we learned whose parents have passed on, whose children have married and had babies of their own, whose jobs have changed, and who has retired... more »
  • Window & Door is now accepting nominations for the Dealer of the Year Awards through Friday, August 19. Why should you care? This awards program, sponsored by the Window & Door Dealers Alliance, offers residential window and door retails the opportunity to be recognized in front of a national audience of their colleagues for overall leadership and efforts toward excellence in the areas of... more »
  • Your website’s page load speed is critically important to the effectiveness of your business website in two major ways: it contributes directly to visitors’ experiences and affects search engine optimization. Many visitors won't wait around for even an extra couple of seconds for a page to finish loading. Page speed matters to Google because it matters to visitors. Plus, how well your... more »
  • We all know that social media is massively popular, but is it the best marketing option for your business? Do Facebook, Twitter, Instagram and SnapChat users browse window and door options when on their social media site of choice? For many years, getting likes and shares and adding friends or followers to your company’s social media pages was a popular tactic. But getting homeowners to... more »
  • Tracking the competition could help boost your local rankings
    Former U.S. President Herbert Hoover called competition "the incentive to progress." It might seem like a little less incentive would be handy when you're dealing with heavy local competition, but understanding your competitors is actually incredibly valuable. Competitive research is critical to success, particularly when it comes to search engine optimization.   Organic local... more »
  • Google recently made a major change to its desktop search engine results pages for the first time in years that may be a much bigger deal than usual. Paid ads no longer appear on the right side of organic search results, with a few exceptions. (This doesn’t apply to mobile searches, only desktop.)   Previously, results pages displayed numerous Google AdWords ads along the right side... more »
  • Eight Tips to Share with Homeowners
    As we find ourselves in the midst of The Window Safety Task Force of the National Safety Council’s Window Safety Week, held each year during the first full week of April, we are reminded of the importance of letting customers know the best ways to use our products to keep children safe. Falls from a window can result in serious injury or death and pose an especially dangerous threat for... more »
  • Homeowners typically start the sales process by researching products, services and companies online. You can take advantage of this and reach such homeowners by posting educational material that answers their questions. This is known as content marketing. It comes in the form of email newsletters, flyers, project photos or videos, website articles, how-to guides and blog posts. Whether you... more »
  • Many manufacturers offer various marketing materials that dealers can use to their advantage. These often include brochures, technical data, product samples, color selectors, demo kits, presentation outlines, pitch books, training opportunities and wearables. But, as a dealer, what do you need for an effective product presentation? It’s important to build a program that speaks to what your... more »
  • Marketing is what you make of it. At its best, it is a way of demonstrating that you care about your customers and about alleviating their pain points. Marketing can also communicate comparative advantages. Good marketing closes the sale. But you have to reach customers where they are. And, to win consistent business, you need to do more than just compete on price. You have to sell them on you.... more »