Latest Articles in Sales & Marketing

  • Improving the page-load time on your website might not sound like the most exciting tool in your window and door marketing game plan. However, a fast-loading site is one of the greatest advantages you can have over your competitors. According to surveys by industry experts Akamai and Gomez.com, almost half of Internet users expect a site to load in two seconds or less, and they’re likely to... more »
  • Now that 2014 is in the rearview mirror, it’s time to turn our attention to the many opportunities for success in 2015. For window and door businesses, this is a great time to take advantage of the dynamic nature of online marketing. Things change quickly in this world, and while that can be scary for business owners resistant to change, it’s a great opportunity for those looking to... more »
  • At last week’s International Builders Show in Las Vegas, many conversations about marketing and new trends in windows and doors took an inevitable turn toward the latest challenge for the industry: millennials. Specifically, how to market to them, what trends they’re attracted to, and how to get them to participate in the housing market were among the topics of choice. As it’s... more »
  • “Mobile” is a word everyone knows, but it has a specific meaning regarding online marketing. But what exactly does mobile mean in this context and how can you optimize your website for mobile devices? Responsive DesignMobile refers to the way potential customers are receiving information online via mobile devices, such as smartphones and tablets. Not only did sales for this category... more »
  • Groupon and other deal-of-the-day services, such as LivingSocial and AmazonLocal, have been big business the past few years. Many consumers love them because they can get huge discounts, typically ranging from 50 to 70 percent. But they can be a mixed bag, at best, for the local businesses that contract with such deal-a-day websites. Every business that partners with Groupon is required to cut... more »
  • Yelp has become the default option homeowners check out for third-party reviews. Plus, both Bing and Yahoo Local now pull reviews directly from Yelp, which has greatly expanded its power, making it, by far, the most influential online review platform. It’s safe to say that getting hit by a number of negative reviews—legitimate or otherwise—can be extremely damaging to your... more »
  • TV advertising may be expensive and offer leads that are hard to track, but it still has its place in your marketing mix, particularly if you’re a larger company. “Many of my window and door industry clients are switching from TV to more direct-response advertising like the Internet,” says Welton Hong, founder of RingRing Marketing, www.ringringmarketing.com. “They know... more »
  • In a modern marketing space dominated by short attention spans and immediate gratification, the former king of the advertising castle—the TV commercial—has seemingly been overthrown by a younger, faster medium we all hail as the almighty Internet ad. Couple this transition with the advent of DVRs in the late ’90s and we get a good picture of the hurdles TV ads have been... more »
  • In 2014, homeowners who are interested in window and door services do a lot of online research. And, they’re far more likely to select a dealer that clearly conveys credibility in a variety of ways. Some key ways to do so: Create a clear “About Us” pageThis isn’t the place to merely plop in a couple of brief biographical sentences. Instead, make sure this section clearly... more »
  • Did you know that October is National Energy Awareness month? It’s also the month when we bring awareness to issues including breast cancer, AIDS, lupus and CyberSecurity. And on a much less serious note, October is National Book Month, Adopt-A-Shelter-Dog Month, and Vegetarian Awareness Month… and that’s just to name a few of the causes that are recognized, celebrated and/or... more »