Latest Articles in Sales & Marketing

  • Every business website should include a form visitors can use to provide contact information. For an ecommerce site, converting visitors into qualified leads is of paramount importance, and using a well-designed contact form is a primary aspect of that process. However, this strategy isn't limited to ecommerce sites at all; it's great for window and door businesses as well. The key is not to... more »
  • A big part of my job is helping local business owners understand how directly they're affected by what might seem like minor changes on the Internet landscape. For example, Google creating a new algorithm probably doesn't sound like a big deal on its face. Those search engine geeks are tweaking something again? So what? Google still looks like Google when I search for something. Why would an... more »
  • I have a call to action for you: Make sure your window and door website has a clear call to action! This is one of the most important aspects of any business website, and yet it's one of the most often ignored. Your website isn't just there to "be there." It's not there to simply provide contact information and link to your manufacturers. It's there to convert visitors into qualified... more »
  • While still a relatively new tactic for marketers, social media advertising is clearly growing in popularity as companies test the waters to determine the return on investment. Results have been mixed, and as with any marketing tactic, it’s always wise to consider your own company’s objectives before launching a new campaign of any kind to decide the best way to spend your budget. How... more »
  • Today’s Internet-savvy consumers make having great online reviews for your business an absolute necessity. Many people won’t even bother with a window and door business that doesn’t have several strong reviews on sites such as Angie’s List, Google or Yelp. Obviously, it’s bad to have negative online reviews on your business; but it’s actually just as bad to... more »
  • At my company, we work with a lot of window and door businesses, and I make a point of telling my clients that an online marketing campaign can never be static. It has to be dynamic; it has to evolve based upon sudden changes at Google, the new ways people are accessing online information, and so on.     The online world works fast — faster than we could have imagined. That's how... more »
  • I recently read “How to Promote Your Blog Content: 40+ Experts Share Marketing Tips.” A common theme among respondents regarding the success of a blog is the importance of relationship building. As social media expert Carol Lynne Rivera puts it, “[You] need to be involved in getting to know people–other bloggers and business people, commenters, subscribers, Twitter and... more »
  • More major retailers are deciding they can’t wait for Black Friday and will open their doors on Thanksgiving. Meanwhile, as we head toward the holidays this year, I’ve been seeing more commercials and references to Small Business Saturday.   Supported by American Express, Small Business Saturday is designed to celebrate local businesses and encourage consumers to “... more »
  • There are many ways in which a thoughtfully designed Internet marketing campaign can build and convert leads for window and door businesses. From improving your website's search engine optimization so that it appears higher in search results to targeting local homeowners in specific demographics with mobile marketing, these methods can provide an excellent return on investment for your business.... more »
  • Last week, we reported the launch of Porch.com, a new internet service designed to connect homeowners with contractors. The field also includes Angie's List, Home Advisor (previously Service Magic) and others. Looking at various window and door dealer and manufacturer websites, it's clear many companies in our industry have at least tried these services for lead generation, and in some cases... more »