Latest Articles in Sales & Marketing

  • whyskylights.com, Velux America
    The Challenge: To inspire and educate consumers about Velux’s skylight products and installation. “For years, Velux has provided homeowners with very detailed information about the features and benefits of skylights. But in analyzing our web presence, we found that many consumers still had basic questions about pricing, installation, which skylights best serve different areas... more »
  • www.lacantinadoors.com, LaCantina Doors Inc.
    The Challenge: “Our challenge was to improve upon our visual presentation, navigation and user-friendly experience while introducing two new product categories,” says LaCantina Doors President Lee Maughan. The Winning Solution: By redesigning the home page to incorporate video and rollover content and strategically implementing uniform architecture across our entire product... more »
  • PGT Industries
    The Challenge: PGT’s goal for its product literature was to “simplify the consumer’s purchase decision and our dealers’ selling process,” explains Todd Antonelli, vice president, sales and marketing, for PGT. The company wanted to “lead consumers down a logical decision path of selecting a product that best suits their needs, budget and project scope.... more »
  • Brochures and Photo Idea Book, NanaWall Systems
    The Challenge: “With over 20 products within three families used in both residential and commercial applications, our challenge was to effectively communicate our benefits,” says Matt Thomas, marketing manager, NanaWall Systems. “The second challenge was to provide the right amount of information when demanded.” The Winning Solution: “Taking cues from how our... more »
  • VistaLuxe Collection Launch, Kolbe & Kolbe Millwork Co.
    The Challenge: Create an integrated marketing program for the launch of the new Vistaluxe Collection “that embraces and magnifies the contemporary aesthetic of the market we are targeting,” says Cindy Bremer, director of marketing for Kolbe & Kolbe. Specifically targeting architects, Kolbe needed to develop tools to make it easy to select, learn about, and specify VistaLuxe... more »
  • Targa Product Launch, CGI Windows and Doors Inc.
    The Challenge: CGI has long been recognized as a manufacturer of hurricane windows and doors that meet the strictest Miami-Dade impact standards, but the introduction of its Targa product line represented a slight departure for the manufacturer. The challenge was to bring a product to market that represented a new direction for a well-established company: a new line of energy-efficient,... more »
  • GlassBuild America 2013 Tradeshow Campaign, Quanex Building Products
    The Challenge: To provide a tradeshow experience unlike any other and get the most out of attending GlassBuild America 2013, Quanex wanted to create a content-driven, tailored marketing approach and robust tradeshow program. The Winning Solution: Quanex focused its efforts on creating a digital experience for its customers and tradeshow attendees. In-booth GlassBuild America 2013 Tradeshow... more »
  • Door manufacturers offer a variety of tools to help dealers and distributors make the sale
    With so many options for customization at nearly every price point, choosing an entry door can be overwhelming. And since getting doors into the hands of consumers is the ultimate goal, manufacturers have developed an arsenal of tools to make it easier for dealers and distributors to spread the word—and make the sale. All the door manufacturers interviewed for this article have a website,... more »
  • Shipments to increase through 2015
    A presentation by the American Architectural Manufacturers Association Driven by a strengthening new construction market, total residential window volumes will continue to increase at double-digit rates to 48.4 million units in 2014 and 54.6 million units in 2015, according to the AAMA 2013/2014 Study of the U.S. Market for Windows, Doors and Skylights. This builds on an increase of 15.8 percent... more »
  • Every business website should include a form visitors can use to provide contact information. For an ecommerce site, converting visitors into qualified leads is of paramount importance, and using a well-designed contact form is a primary aspect of that process. However, this strategy isn't limited to ecommerce sites at all; it's great for window and door businesses as well. The key is not to... more »