Latest Articles in Sales & Marketing

  • Marketing is what you make of it. At its best, it is a way of demonstrating that you care about your customers and about alleviating their pain points. Marketing can also communicate comparative advantages. Good marketing closes the sale. But you have to reach customers where they are. And, to win consistent business, you need to do more than just compete on price. You have to sell them on you.... more »
  •     Click the infographic for a larger image. Most business owners agree that having a great website and overall presence online helps generate leads and grow sales. Most also agree that their company’s website is one of their most valuable marketing assets. But many do not have an online marketing strategy. Instead of jumping from tactic to tactic and trend to trend,... more »
  • Historically, the holiday season is uphill for generating window replacement business. Consumer attention, time and money are targeted toward travel, holiday events and gifts. In addition to the slow down for sales during this time, installers are also left with little to do. This plays into the employ versus contract conversation, discussed in a previous Talk this year as well as at Window... more »
  • We’ve all heard content is king, but it’s not just king. It’s the king, the queen, the dukes and duchesses—the whole court, really. Effectively marketing your business online comes down to one thing and one thing only: high-quality content. It’s how you get your website ranked higher than your competitors, and that’s how you convert visitors into customers. The... more »
  • How an empty cup helped shape our company’s mission
    As a teenager, I was lucky to get a summer job at a local amusement park in the food service operation. This job and an awkward learning experience during it would help define my business philosophy and my company’s mission statement years later. Prior to my first day of work I attended an orientation for working in the food stands. Among some common-sense rules, one required an explanation... more »
  • Returning from a tradeshow can be even more overwhelming than preparing for one. But that’s a good thing—last week’s GlassBuild America tradeshow and Window & Door Dealer Days event left me refreshed and excited for what’s to come in this industry. In terms of sweeping trends and overtures, the biggest takeaway for me was the positive energy across the board. For one... more »
  • If you are getting plenty of visitors to your website, but not getting many conversions, there are some simple steps you can take to turn your visitors into customers. Because, at the end of the day, it is not about number of clicks to your website, but the number of leads that are generated. Implementing these eight simple suggestions can increase your window and door leads without spending any... more »
  • Getting plenty of visitors to your site, but not many conversions? Here are three simple steps that will turn your website into a conversion machine. #1: Include Prominent Calls to Action A good website presents solutions for visitors and provides a way to take action on those solutions. This is called a “call to action.” Display a prominent CTA at the top right hand corner of each... more »
  • IN THE LAST ISSUE of Window & Door magazine, we took readers on a tour of some of the most impressive showrooms across the country to get excited and inspired for the Dream Showroom—a 4,400-square-foot pavilion at Window & Door Dealer Days at GlassBuild America that will feature residential windows and doors from the industry’s leading suppliers. Our exploration... more »
  • In anticipation of the Dream Showroom at Window & Door Dealer Days this fall, we asked dealers what their ideal showroom would look like. Here’s what they said…
    Q: If money were no object, what are the top three things you would incorporate into your showroom? A: Technology Number one on the list for Scott Thurber, Associated Building Supply Inc.: multiple LCD TVs. “As many as five to ten,” he says, “looping project and product specific photography of ABSi projects.” He’d also incorporate an area with LCD screens showing... more »