Latest Articles in Sales & Marketing

  • More window and door companies continue to embrace social media, but mobile technologies might take longer to establish themselves among manufacturers, distributors and dealers than some expected. These findings are the result of a series of questions included as part of Window & Door's 2013 Industry Pulse study, asking about the electronic tools and media companies use to... more »
  • Forget social media; it’s still about information, and more than ever, information accessible on your website. I’m looking at a series of bar charts comparing eight communication sources across 2005-2011: e-mail, internet, print magazines, online magazines, manufacturer and retailer websites, newsletters and fax. Among surveyed remodelers and builders who were asked, “what is... more »
  • Forming a new post-Thanksgiving shopping tradition, U.S. consumers spent a record $59 billion during the four-day sale period that started on Thursday this year. According to news reports, the average shopper spent $427 through Sunday, up from $398 in 2011. So was any of that money spent on windows or doors? Hansons, the Michigan and Ohio window and door dealer, tweeted this on Cyber Monday... more »
  • Be interesting, make people happy, earn trust and respect, and finally, and make it easy for customers to talk about your company. Those are the four key factors in successful word-of-mouth marketing program, according to Brian Bunt of EmptyBin.com, who spoke at the recent Window & Door Dealers Forum. They're not easy tasks. I certainly don't want to downplay the importance of keeping company... more »
  • Tablet technology expected to accelerate usage
    Door and window makers and their dealer customers are increasingly embracing the philosophy that showing is better than telling. Visualization tools, including online systems that show various options on standard homes and more sophisticated software that enables product photos to be shown on photos of individual customer homes, are gaining momentum. Entry door makers, with their many style,... more »
  • Window and door companies at all levels are harnessing social networking tools
    Love it or hate it, believe in it or not, social media sites have changed the way we communicate, maintain relationships and conduct business. What might have once been viewed as a passing fad or an interest only among the younger generations is now solidly a part of the collective lifestyle of users of all ages and backgrounds, leaving company leaders to figure out how to harness the power of... more »
  • Last week, I received press releases from Milgard and Windsor, each announcing the availability of building information modeling (BIM) files for certain window and door lines offered by the manufacturers.  These weren't the first of such announcements I've received by any means, but the fact that I recieved two in one week made me wonder about the role of BIM in the... more »
  • New demands and new materials mean constant change in the way windows and doors are made. The way we install our products has also changed in recent years. But the most rapid change we are seeing in the industry these days is probably coming in how we sell windows and doors. The internet has changed all our lives and today, it’s rapidly changing how we interact with customers and potential... more »
  • How one window dealer uses Facebook, LinkedIn and Pinterest
    A recent report by the Pew Internet & American Life Project found that 82 percent of all Americans over age 18 access the Internet every day, and perhaps more surprisingly, more than half of American adults over the age of 65 are online as well. With such a huge percentage of the population looking to the Internet for news, information and networking on a daily basis, social media sites such... more »
  • I wish I could say Window & Door is always on the cutting edge of technology and business trends, but I have to admit we fall behind every now and then. We were the first publication in the industry with a website featuring the latest news and, more recently, we were the first to offer our publication as an app, but we claim no firsts when it comes to Facebook.  In fact, we... more »