Latest Articles in Sales & Marketing

  • Presentation and display strategy should reflect products' quality and attributes
    Rolling travel bags and sleek cases can give salespeople a professional, pulled-together look when they walk into a home. Sales and Marketing are two words that are often connected in company structures, position titles or department names, but too often it seems like the marketing department and sales staff are from different worlds. What happens between a great marketing plan and the... more »
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    Boosting marketing and PR efforts during recession makes good companies great
    There is no news like good news–especially right now. You can’t open a newspaper or magazine without becoming depressed about the state of the economy. At times like this, is there really no good news to share or is it just overshadowed by a dark cloud of recession? Take note that many great companies were born from recession, including well-known empires, such as Proctor &... more »
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    Demonstrating the intangibles makes it easier to sell and upsell
    Consumers have new buying criteria, new performance expectations, and a savvy new attitude from the window research they perform on the Internet before the salesman come into the home. Many features that used to be the primary reason for selecting a window or door are being overridden by a product’s energy performance or green footprint. The recent passage of the stimulus bill has put an... more »
  • If you have ever become lost or nervous in the midst of a presentation, you’re not alone. Giving presentations is a scary proposition for many people, but with a little practice and preparation, you can confidently deliver engaging, impactful, and insightful messages. The key to delivering a high impact presentation is to deliver the “right message to the right audience at the right... more »
  • Align with dealers, distributors and manufacturers that have the financial standing to endure declining market conditions. To accomplish this, do your research. Local and regional companies may not have the same financial backing as national companies - especially those with diversified parent companies that have a proven history to withstand economic downturns.   Simonton Windows produces... more »
  • Accept the outcome. A lost sale is not necessarily failure. Furthermore, a sale that is unprofitable is not a victory. Recognize that you will not win every battle and learn from your losses. While you may not win the battle, you will emerge victorious in the war.   This week’s tip comes from Rick Davis, president of Building Leaders, Inc. and author of the book, Strategic Sales in... more »
  • Don't drive aimlessly around your territory without appointments. If you don't have a scheduled meeting in the field, then don't leave your office. Cold calls and casual visits should be fill-in activity that surrounds productive scheduled appointments.   This week’s tip comes from Rick Davis, president of Building Leaders, Inc. and author of the book, Strategic Sales in the Building... more »
  • The tax credits included in President Obama's stimulus bill are causing quite a stir in the window and door industry. While most industry representatives are pleased with the $1,500 cap—as opposed to the previous tax credits of $200 for qualifying windows and $500 for qualifying doors—many are expressing concern about the wording of what products will qualify. The wording of the... more »
  • Leaving all the politics aside, President Obama's economic stimulus package has, in my opinion, some pretty decent provisions for the window and door industry. Could it be more? Sure. But it's certainly better than the menial incentives we've had for energy efficiency upgrades in the last few years. I think the economic stimulus bill will impact the window and door industry:... more »
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    “Upgrading an interior feature window with millwork products creates a major focal aspect for a room,” says Tina Mealer, product manager at Fypon, a manufacturer of synthetic millwork products. “Using a combination of economical mouldings, pilasters and trim to highlight an interior window is a fast project with lots of payback.” As part of a remodeling project in Ohio,... more »