Latest Articles in Sales & Marketing

  • VistaLuxe Collection Launch, Kolbe & Kolbe Millwork Co.
    The Challenge: Create an integrated marketing program for the launch of the new Vistaluxe Collection “that embraces and magnifies the contemporary aesthetic of the market we are targeting,” says Cindy Bremer, director of marketing for Kolbe & Kolbe. Specifically targeting architects, Kolbe needed to develop tools to make it easy to select, learn about, and specify VistaLuxe... more »
  • Targa Product Launch, CGI Windows and Doors Inc.
    The Challenge: CGI has long been recognized as a manufacturer of hurricane windows and doors that meet the strictest Miami-Dade impact standards, but the introduction of its Targa product line represented a slight departure for the manufacturer. The challenge was to bring a product to market that represented a new direction for a well-established company: a new line of energy-efficient,... more »
  • GlassBuild America 2013 Tradeshow Campaign, Quanex Building Products
    The Challenge: To provide a tradeshow experience unlike any other and get the most out of attending GlassBuild America 2013, Quanex wanted to create a content-driven, tailored marketing approach and robust tradeshow program. The Winning Solution: Quanex focused its efforts on creating a digital experience for its customers and tradeshow attendees. In-booth GlassBuild America 2013 Tradeshow... more »
  • Door manufacturers offer a variety of tools to help dealers and distributors make the sale
    With so many options for customization at nearly every price point, choosing an entry door can be overwhelming. And since getting doors into the hands of consumers is the ultimate goal, manufacturers have developed an arsenal of tools to make it easier for dealers and distributors to spread the word—and make the sale. All the door manufacturers interviewed for this article have a website,... more »
  • Shipments to increase through 2015
    A presentation by the American Architectural Manufacturers Association Driven by a strengthening new construction market, total residential window volumes will continue to increase at double-digit rates to 48.4 million units in 2014 and 54.6 million units in 2015, according to the AAMA 2013/2014 Study of the U.S. Market for Windows, Doors and Skylights. This builds on an increase of 15.8 percent... more »
  • Every business website should include a form visitors can use to provide contact information. For an ecommerce site, converting visitors into qualified leads is of paramount importance, and using a well-designed contact form is a primary aspect of that process. However, this strategy isn't limited to ecommerce sites at all; it's great for window and door businesses as well. The key is not to... more »
  • A big part of my job is helping local business owners understand how directly they're affected by what might seem like minor changes on the Internet landscape. For example, Google creating a new algorithm probably doesn't sound like a big deal on its face. Those search engine geeks are tweaking something again? So what? Google still looks like Google when I search for something. Why would an... more »
  • I have a call to action for you: Make sure your window and door website has a clear call to action! This is one of the most important aspects of any business website, and yet it's one of the most often ignored. Your website isn't just there to "be there." It's not there to simply provide contact information and link to your manufacturers. It's there to convert visitors into qualified... more »
  • While still a relatively new tactic for marketers, social media advertising is clearly growing in popularity as companies test the waters to determine the return on investment. Results have been mixed, and as with any marketing tactic, it’s always wise to consider your own company’s objectives before launching a new campaign of any kind to decide the best way to spend your budget. How... more »
  • Today’s Internet-savvy consumers make having great online reviews for your business an absolute necessity. Many people won’t even bother with a window and door business that doesn’t have several strong reviews on sites such as Angie’s List, Google or Yelp. Obviously, it’s bad to have negative online reviews on your business; but it’s actually just as bad to... more »