Latest Articles in Sales & Marketing

  • Focus group suggests quality, reliability and simplicity are highest priorities
    Quality, reliability, “nothing that will lead to callbacks.” That’s what replacement dealers want from a window supplier, according to a recent focus group sponsored by Window & Door and Mikron Industries. While energy efficiency is important, “it’s sort of a given,” noted one participant. “If it doesn’t have an Energy Star label, nobody’s... more »
  • Settling into a relaxing evening at home with my family recently, I heard the unmistakable sound of breaking glass from another room. I rushed to the den to find the oldest of my three children (also known as my husband), standing next to a window, with a sheepish grin on his face. He had tossed a ball, it hit my favorite cast-iron candlesticks sitting on the sill, and you can finish the rest... more »
  • Another International Builders’ Show has come and gone. It’s by no means some new trend, but what struck me particularly this year was that the lists of new features and options rattled off to me as I talked to window and door manufacturers in Orlando all seemed very long. Of course, my take on the show is different from the average attendee’s. When I walk into a display, I... more »
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    Simonton Windows has worked to establish an infrastructure and now is poised to reach beyond the trades to become a recognized name with consumers across the country
    Simonton Windows grew throughout the '90s to become one of the first vinyl window manufacturers with a national presence. One key to that achievement was its efforts to set an industry benchmark of seven days for delivery times nearly a decade ago. John Brunett, Simonton's president, still sees that benchmark as an important element in its growth, although he emphasizes that it is the Parkersburg... more »
  • Implementation is still limited, but Web-based systems for business-to-business transactions are projected to be the norm within two years
    Approaching the holidays, on-line shopping appeared to be the major story of the evening news every night. Amazon.com’s founder was named Time’s Man of the Year. The Super Bowl was renamed the Dot Com Bowl by many as Web-based businesses appeared to dominate this annual advertising showcase. E-commerce is the undeniable buzzword of the business world as we enter the new century and... more »