Latest Articles in Sales & Marketing

  • Last week, I received press releases from Milgard and Windsor, each announcing the availability of building information modeling (BIM) files for certain window and door lines offered by the manufacturers.  These weren't the first of such announcements I've received by any means, but the fact that I recieved two in one week made me wonder about the role of BIM in the... more »
  • New demands and new materials mean constant change in the way windows and doors are made. The way we install our products has also changed in recent years. But the most rapid change we are seeing in the industry these days is probably coming in how we sell windows and doors. The internet has changed all our lives and today, it’s rapidly changing how we interact with customers and potential... more »
  • How one window dealer uses Facebook, LinkedIn and Pinterest
    A recent report by the Pew Internet & American Life Project found that 82 percent of all Americans over age 18 access the Internet every day, and perhaps more surprisingly, more than half of American adults over the age of 65 are online as well. With such a huge percentage of the population looking to the Internet for news, information and networking on a daily basis, social media sites such... more »
  • I wish I could say Window & Door is always on the cutting edge of technology and business trends, but I have to admit we fall behind every now and then. We were the first publication in the industry with a website featuring the latest news and, more recently, we were the first to offer our publication as an app, but we claim no firsts when it comes to Facebook.  In fact, we... more »
  • We’re looking at social media use among window and door dealers and manufacturers in our August issue.  Do you have a success story to share on how you’re connecting to customers using Facebook, Twitter, LinkedIn and other such tools?   I'll try to kickstart the conversation with this week's poll question. And whether you're a supplier, manufacturer, dealer or consultant, I'... more »
  • Window & Door recently reached out to a number of people in the industry for an upcoming article looking at the impact of recent steps taken by the Federal Trade Commission designed to end the use of "exaggerated and unsupported claims" related to the energy-savings potential of windows. Gary Delman of Sunrise Windows in Michigan shared the following insights.  We thought... more »
  • With Earth Day coming, I thought I would turn my attention to green. In surfing the internet on the subject, I came across a a small business report on American Express's Open Forum that suggests that consumers are opting for green products less due to the weak economy, but companies continue to move in a greener direction.  The reason companies are embracing green, it suggests, is that... more »
  • With consumer confidence slowly but surely seeping back into the economy, some industry companies are banking on a decent home improvement season in the coming months. And this uptick in confidence also coincides with “spring home show” season, a dynamic that could prove to be a useful catalyst in the window and door industry. Let’s talk about home shows. Love ‘em or hate... more »
  • Survey looks at adoption rates for new electronic tools and media
    Websites are the norm; social media has many fans; and mobile technologies are gaining traction among manufacturers, distributors and dealers of windows and doors. These findings come from a series of questions included as part of Window & Door's 2013 Industry Pulse study, asking about the electronic tools and media companies use to conduct business and/or communicate with customers and... more »
  •   Window & Door is pleased to announce its 2011 Dealers of the Year. Honored for Overall Excellence this year are Walker Windows from California and Southwest Exteriors from Texas. The magazine has also recognized five Focused Excellence category winners—window and door retailers and distributors that stand out in the areas of marketing, installation, customer service,... more »