Latest Articles in Sales & Marketing

  • I wish I could say Window & Door is always on the cutting edge of technology and business trends, but I have to admit we fall behind every now and then. We were the first publication in the industry with a website featuring the latest news and, more recently, we were the first to offer our publication as an app, but we claim no firsts when it comes to Facebook.  In fact, we... more »
  • We’re looking at social media use among window and door dealers and manufacturers in our August issue.  Do you have a success story to share on how you’re connecting to customers using Facebook, Twitter, LinkedIn and other such tools?   I'll try to kickstart the conversation with this week's poll question. And whether you're a supplier, manufacturer, dealer or consultant, I'... more »
  • Window & Door recently reached out to a number of people in the industry for an upcoming article looking at the impact of recent steps taken by the Federal Trade Commission designed to end the use of "exaggerated and unsupported claims" related to the energy-savings potential of windows. Gary Delman of Sunrise Windows in Michigan shared the following insights.  We thought... more »
  • With Earth Day coming, I thought I would turn my attention to green. In surfing the internet on the subject, I came across a a small business report on American Express's Open Forum that suggests that consumers are opting for green products less due to the weak economy, but companies continue to move in a greener direction.  The reason companies are embracing green, it suggests, is that... more »
  • With consumer confidence slowly but surely seeping back into the economy, some industry companies are banking on a decent home improvement season in the coming months. And this uptick in confidence also coincides with “spring home show” season, a dynamic that could prove to be a useful catalyst in the window and door industry. Let’s talk about home shows. Love ‘em or hate... more »
  • Survey looks at adoption rates for new electronic tools and media
    Websites are the norm; social media has many fans; and mobile technologies are gaining traction among manufacturers, distributors and dealers of windows and doors. These findings come from a series of questions included as part of Window & Door's 2013 Industry Pulse study, asking about the electronic tools and media companies use to conduct business and/or communicate with customers and... more »
  •   Window & Door is pleased to announce its 2011 Dealers of the Year. Honored for Overall Excellence this year are Walker Windows from California and Southwest Exteriors from Texas. The magazine has also recognized five Focused Excellence category winners—window and door retailers and distributors that stand out in the areas of marketing, installation, customer service,... more »
  • An electronic newsletter came to me yesterday from Abe Gaskins at MGM Industries.  He is an active blogger and the Tennessee vinyl window maker's website is filled with his wisdom on a variety of topics. This week he talks about search engine optimization and blogging and how it can translate into leads.  He says it's working for MGM and its dealer customers and he encourages... more »
  • Long-range forecaster James Madden of Exacta Weather, a non-profit worldwide team of meteorologists, states that there is “a potentially record breaking U.S. winter for 2011-2012, with extremely cold temperatures and exceptional levels of snow." So, given that wallets and maxed-out credit cards have already been taking severe hits at the gas pump and grocery store, it would be wise to... more »
  • Window & Door has announced its 2011 Crystal Achievement Award winners. Selected by a panel of judges representing all segments of the industry, the awards recognize significant innovations and achievements in window and door technology, manufacturing, and marketing. “This year's Crystal Achievement Award winners reflect the strength and resilience of our industry,” says John... more »