Latest Articles in Sales & Marketing

  • AAMA publishes new brochure to educate homeowners
    Today’s windows and doors offer many low-maintenance features but that doesn’t mean they don’t require any care or maintenance, particularly if they are going to perform well over a long period of time. That is the message of the most recent brochure from the American Architectural Manufacturers Association, which includes tips for proper cleaning and maintenance to better... more »
  • Following a rough January, window and door companies still see potential after the tax credit hangover
    After having a festive wrap-up to last year, the window and door industry suffered a bit of a hangover in January. The 2009 and 2010 tax incentives and increased awareness of energy efficiency fueled retrofit sales among otherwise skittish consumers and pulled forward demand as would-be buyers rushed to complete their home improvement projects before the end of the year. The party ended abruptly... more »
  • Last week, Jeld-Wen launched a new version of its Web site. According to a company press release, the company aimed to make it much more consumer friendly, using icons and pictures to make the window and door shopping experience much more appealing and streamlined. "Today's online shoppers prefer pictures rather than words to learn about products," says Rob Jellesed, Jeld-Wen's director... more »
  • Honoring the industry's innovators in technology, manufacturing and marketing
    Window & Door has announced its 2010 Crystal Achievement Award winners. Selected by a panel of judges representing all segments of the industry, the awards recognize significant innovations and achievements in window and door technology, manufacturing, and marketing. "Ours is a resilient industry. Our 2010 Crystal Achievement Award winners make that abundantly clear," says John... more »
  • When I saw this week's news from UL that it's now working on its sustainability standards for windows and doors what struck me most is the fact that we've had so few "green" headlines of late. With tax credits, Home Star and R-5, energy efficiency shows no signs of going away, but I started wondering if concerns about recycled content or certified forests were on the wane? I thought I'd... more »
  • We see some interesting news this week in the window and door industry that focuses on branding. First, we see the resurgence of the Stanley brand in the door arena. That should be a name brand many homeowners remember from years ago. But what really got my attention was the Kathy Ireland backing of Window World products. Who would have thought? I guess it shouldn't be surprising... more »
  • Tomorrow, we celebrate the 40th anniversary of Earth Day. While there's no doubt we've all become increasingly environmentally conscious as companies and consumers, I think there tends to be a little extra "umph" in the marketing department when Earth Day rolls around.  Some in the window and door industry see Earth Day as a chance to communicate about their efforts to be... more »
  • Given the not-so-great Great Recession, we're used to looking at and crunching a lot of numbers. We watch housing data and consumer confidence indexes. We keep a close eye on our bottom line and keep our fingers crossed for the top line. And lately we see some glimmers of hope. Not big rays at this point, but small glimmers peeking through. While some companies are, I'm sure, still locked-down in... more »
  • Along with the many products on display last week in Las Vegas, I couldn't help but notice the number of signs in various displays exhorting attendees to "Follow us on Twitter."  One manufacturer noted to me they were celebrating their first anniversary of "tweets."  There was no shortage of Facebook mentions too.   It's clear social media is being used by more... more »
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    Retail professionalism makes for a lasting impression
    A Showroom that Sells Excellence in Retail FAS Windows Winter Park, Fla. FAS Windows believes less is more when it comes to showroom displays. Too many products in a limited space takes away from a minimalist, upper-end feel. In an economy where homeowners are skittish and looking for ways to get the most value for their purchases, a showroom does more than allow potential... more »