Latest Articles in Channels

  • I visited with Four Seasons Sunrooms last week. The company reported recent success in picking up new dealers because of its “more complete” product line. Their new dealers like that they can buy from one source, and get more support as a result, yet satisfy more customers with different needs and different budgets. I can see why that would be appealing to many dealers. But I also... more »
  • fea_security2_wd0308.jpg
    Windows with Laminated Glass Provide Multiple Benefits Attractive to Homeowners
    Homeowners will do most anything to keep their family members and hard-earned possessions safe. They appreciate the enhanced aesthetics and lower utility bills that today’s attractive and energy-efficient windows offer, but a home that’s considered safe and secure gives them total peace of mind. Today, dealers can meet this need with replacement windows incorporating laminated glass... more »
  • If I offered to hand you $15 or let you flip a coin to earn either $20 or $10, which would you choose? Taking a chance might mean I only fork over $10 to you but playing it safe means you give up the opportunity to walk away with $20. In this example, the difference is only whether you’re buying me one round or two, but what if the stakes are much higher? How risk tolerant are you when it... more »
  • Demand for larger additions and more four season rooms increasing opportunities
    Selling and installing one sunroom could equate to the profit of replacing 150 to 200 windows. Got your attention? Many homeowners are staying put in their current dwellings, perhaps in part due to current market conditions. Three- and four-season sunrooms add additional living space to their homes at a fraction of the price and time as a traditional stick-built addition. As a result, sunrooms... more »
  • 2007 Supply Chain Study examines what’s being sold along with windows and doors in the new construction market
    Today’s builders buy windows and doors from a variety of sources. They often buy those windows and doors together with other products and services. With our 2007 Supply Chain Study, Window & Door set out to get a better handle on what builders want and expect today—and how various channels within the industry are looking to cater to their needs. The following report presents... more »
  • In case you came to work today with nothing better to do, let’s chat about ripping off your customers. Not that I’m implying any of my dear readers would do such a thing, but let’s say your evil twin decided to put his toe to the edge of the slippery slope and flirt with some unethical, immoral and perhaps even illegal business practices. The question is this: Even if you put... more »
  •   I may have a new favorite pastime. It’s window shopping—but not the girlie kind where one would drool over an obscenely expensive pair of shoes or purse from the wrong side of a piece of security glass. I’m talking about shopping for actual fill-a-hole-in-your-house windows. And my dealer of choice for this obsession, which is likely to last as long as a New Year... more »
  • Window manufacturers and retailers adding entry doors to round out product offering and increase sales
    Entry doors, unfortunately, may have a bad reputation among “window” people. They may be perceived as difficult to order, tricky to install and perhaps too costly a product to roll into a window order. But, traditional window retailers and even manufacturers are taking a second look at entry doors as a potential profit center. Not offering a “whole house” package,... more »
  • Focus group suggests quality, reliability and simplicity are highest priorities
    Quality, reliability, “nothing that will lead to callbacks.” That’s what replacement dealers want from a window supplier, according to a recent focus group sponsored by Window & Door and Mikron Industries. While energy efficiency is important, “it’s sort of a given,” noted one participant. “If it doesn’t have an Energy Star label, nobody’s... more »
  • The first car I remember riding around in was a Vista Cruiser. My dad was an Oldsmobile guy, and over the years as I grew up, we had a Delta 88 and a Cutlass. At some point, the family added a second small car—a used Fiat. That was followed up by a Datsun, and my parents have been driving Japanese ever since. I think they’re on their fourth Camry now—and if my dad yearns for... more »