Latest Articles in Strategies & Practices

  • People ultimately choose to do business with people they like. In business, likeability is extended to include liking the usefulness and functionality of the product being sought, liking the company that produces or provides the goods and services, and liking the point-of-contact, go-to person from whom they made the purchase. Here are three ways to develop your likeability: 1. Be accessible and... more »
  • We now live in a world of smartphones and tablets. Sure, laptops still get plenty of use and desktop computers are still hanging around, although sales dropped a full 10 percent in 2014. But, by and large, people want portability in their computing. Whether the device of choice is a tablet, smartphone or even a smartwatch, most people have gotten used to using apps for many personal needs. But I... more »
  • With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the industry... more »
  • How the deficiency of qualified talent impacts the window and door industry
    It’s hard to find good help these days, especially in the window and door industry. It’s particularly challenging to find skilled labor or even simply to find applicants looking for work in this trade, according to industry professionals. One of them, Jennifer Lawler, president of Fenessco Inc., a Californiabased window and door dealer, had a particularly interesting perspective. Here... more »
  • Window & Door Dealer Days will debut this fall in Atlanta, where the focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows, doors and related products. Like the name implies, the Dream Showroom is designed to inspire dealers looking for ideas to upgrade their retail spaces.  Safe... more »
  • Is outsourcing an option to labor shortages?
    In Window & Door’s recently published article, “The Industry Pulse,” many dealers and manufacturers indicated positive growth in the last year. But, positive growth has brought with it certain challenges—one of which is finding qualified workers. According to The Associated General Contractors (also cited in the Window & Door coverage), “83 percent of... more »
  • I just returned from the AAMA industry conference held last week in Fort Lauderdale. I arrived a day early—the same day my home city of Memphis was being pounded by an ice storm and completely shut down for the next two days. The conference, on the other hand, was just cranking up. As I texted images back and forth to my wife (hers of ice, mine of sand), it was almost humorous trying to... more »
  • Improving the page-load time on your website might not sound like the most exciting tool in your window and door marketing game plan. However, a fast-loading site is one of the greatest advantages you can have over your competitors. According to surveys by industry experts Akamai and Gomez.com, almost half of Internet users expect a site to load in two seconds or less, and they’re likely to... more »
  • Now that 2014 is in the rearview mirror, it’s time to turn our attention to the many opportunities for success in 2015. For window and door businesses, this is a great time to take advantage of the dynamic nature of online marketing. Things change quickly in this world, and while that can be scary for business owners resistant to change, it’s a great opportunity for those looking to... more »
  • At last week’s International Builders Show in Las Vegas, many conversations about marketing and new trends in windows and doors took an inevitable turn toward the latest challenge for the industry: millennials. Specifically, how to market to them, what trends they’re attracted to, and how to get them to participate in the housing market were among the topics of choice. As it’s... more »