Latest Articles in Strategies & Practices

  • Good communication with your installers is important, but good communication between you, the installer, and your customer is even more so. That’s Not What I Meant, my latest column, discusses a costly communication lesson I learned the hard way. It wasn’t the first time, and it probably won’t be the last but ultimately, the experience reduced errors. During my installing days,... more »
  • Getting plenty of visitors to your site, but not many conversions? Here are three simple steps that will turn your website into a conversion machine. #1: Include Prominent Calls to Action A good website presents solutions for visitors and provides a way to take action on those solutions. This is called a “call to action.” Display a prominent CTA at the top right hand corner of each... more »
  • Capitalize on market growth at GlassBuild America and Window & Door Dealer Days
    Higher demand doesn’t automatically translate to higher profits. As the construction market continues to ramp up, fenestration manufacturers need to ensure they are prepared to take advantage of growth and aren’t overrun by it, industry officials say. To capitalize on growth, companies should consider investing in new tools and equipment, fostering and maintaining partnerships with... more »
  • You might be wondering: why should I join WDDA? Or, is it worth me taking time away from my business, and what can I possibly learn that I haven’t already seen or heard? I’d like to take this opportunity to address those commonly asked questions here. The WDDA understands the concerns of dealers and, over the past several years, the Alliance has focused on getting specialty window and... more »
  • IN THE LAST ISSUE of Window & Door magazine, we took readers on a tour of some of the most impressive showrooms across the country to get excited and inspired for the Dream Showroom—a 4,400-square-foot pavilion at Window & Door Dealer Days at GlassBuild America that will feature residential windows and doors from the industry’s leading suppliers. Our exploration... more »
  • Understand the emerging generations and their impact on business
    Editor’s Note: GlassBuild America attendees will have the opportunity to hear generational expert Cam Marston address this subject during the NGA\WDDA Keynote Breakfast on Thursday, Sept. 17. Millennials and Generation X—they are changing the workplace and the way companies do business. However, their definitions of success, and their expectations from the workplace, are different... more »
  • “…and a few moments after the Countess had broken the traditional bottle of champagne on the bows of the noble ship, she slid slowly and gracefully down the slipway, entering the water with scarcely a splash.” Ambiguity can add humor to communication (see above), but in the workplace, when we’re dealing with thousands of dollars of product, ambiguous terms and phrases can... more »
  • We live in a time when the prefix “re-” is getting a lot of work. Just look at Hollywood: when the big studios are not remaking a film series, they’re rebooting one. Lately they’ve been trying out a new term: reimagining. The producers of an upcoming Halloween movie actually referred to the new project as a recalibration. What does that mean? Who knows? So if the word... more »
  • The entire team at NGA\WDDA headquarters has been gearing up for GlassBuild America and Window & Door Dealer Days literally all year. And, in actuality, this event has been many years in the making. The Dream Showroom, Express Learning, the Keynote address—they’ve all been ideas that have been incubating for quite some time now. So you can only imagine what the energy is like now... more »
  • In anticipation of the Dream Showroom at Window & Door Dealer Days this fall, we asked dealers what their ideal showroom would look like. Here’s what they said…
    Q: If money were no object, what are the top three things you would incorporate into your showroom? A: Technology Number one on the list for Scott Thurber, Associated Building Supply Inc.: multiple LCD TVs. “As many as five to ten,” he says, “looping project and product specific photography of ABSi projects.” He’d also incorporate an area with LCD screens showing... more »