Latest Articles in Strategies & Practices

  • Now that 2014 is in the rearview mirror, it’s time to turn our attention to the many opportunities for success in 2015. For window and door businesses, this is a great time to take advantage of the dynamic nature of online marketing. Things change quickly in this world, and while that can be scary for business owners resistant to change, it’s a great opportunity for those looking to... more »
  • At last week’s International Builders Show in Las Vegas, many conversations about marketing and new trends in windows and doors took an inevitable turn toward the latest challenge for the industry: millennials. Specifically, how to market to them, what trends they’re attracted to, and how to get them to participate in the housing market were among the topics of choice. As it’s... more »
  • “Mobile” is a word everyone knows, but it has a specific meaning regarding online marketing. But what exactly does mobile mean in this context and how can you optimize your website for mobile devices? Responsive DesignMobile refers to the way potential customers are receiving information online via mobile devices, such as smartphones and tablets. Not only did sales for this category... more »
  • A few years ago, I was contracted by a dealer to perform the take-off of full-frame replacement windows for a very old home. This was my only role for this job. A general contractor would hire out the installation to a crew with window replacement skill-level unknown to me. Most of the existing windows were double-hung wood, old-generation weight and pulley, with very robust exterior casing and... more »
  • I vividly remember a specific encounter years ago when I stepped into a fenestration dealer’s sales office to order some full-frame window units for a replacement job. The units were round-top mulled combinations, so they required more attention than normal for proper sizing. The salesperson and I were only acquaintances. However, I was purchasing from him because he had referred this... more »
  • In a recent Talk from last month, we started a discussion on the labor issue—that is, the lack of qualified candidates for work in this industry. More than 70 percent of poll participants reported that they cannot find skilled laborers to hire. We received some more insight on the subject, and it seems that the topic has yet to be exhausted, so we’ll finish it here. We received a good... more »
  • It seems as though the holiday season ramps up earlier and earlier with each passing year. When we’re buying Halloween candy, holiday decorations are in the next aisle and Christmas music is playing over the store’s speakers. Americans have holiday shopping and celebrating on the brain earlier than ever. Following suit, most businesses lose the majority of their efficiencies in... more »
  • It’s hard to find good help these days, especially in the window and door industry. It’s particularly challenging to find skilled labor or even simply to find applicants looking for work in this trade, according to industry professionals. I recently exchanged dialog on the topic with Jennifer Lawler, president of Fenessco Inc., a California-based window and door dealer, who had an... more »
  • Groupon and other deal-of-the-day services, such as LivingSocial and AmazonLocal, have been big business the past few years. Many consumers love them because they can get huge discounts, typically ranging from 50 to 70 percent. But they can be a mixed bag, at best, for the local businesses that contract with such deal-a-day websites. Every business that partners with Groupon is required to cut... more »
  • Thompson Creek Window Co. recognized for community service efforts
    EXCELLENCE in COMMUNITY SERVICE      THOMPSON CREEK WINDOW CO. LEADERSHIP: Rick Wuest, president and CEO; Brian Wuest, vice president LOCATION: Lanham, Md. SALES VOLUME: $63 million EMPLOYEES: 426 PRODUCTS: Windows, doors, gutters and siding Thompson Creek Window Co. has four core values as part of its mission: integrity, teamwork, excellence and accountability.... more »