Latest Articles in Strategies & Practices

  • Cash is your company’s lifeblood. Without it, the business cannot function and grow properly. While sales are important, cash is still king. Failure to have a system to effectuate collections is a plan for eventual failure. The first step is to put some past-due prevention measures in place. Some proven strategies are to develop a credit approval process for new clients, collect a 50... more »
  • Returning from a tradeshow can be even more overwhelming than preparing for one. But that’s a good thing—last week’s GlassBuild America tradeshow and Window & Door Dealer Days event left me refreshed and excited for what’s to come in this industry. In terms of sweeping trends and overtures, the biggest takeaway for me was the positive energy across the board. For one... more »
  • If you are getting plenty of visitors to your website, but not getting many conversions, there are some simple steps you can take to turn your visitors into customers. Because, at the end of the day, it is not about number of clicks to your website, but the number of leads that are generated. Implementing these eight simple suggestions can increase your window and door leads without spending any... more »
  • Every significant business has a multi-layered intersection with the risk inherent in the American legal system—product manufacturers and resellers especially. From the product perspective, lawyers who manage the risk at these layers require a knowledgeable connection between established legal issues and the nuances of the fenestration business. To be sure, there are a few areas you might want to... more »
  • The entire team at NGA\WDDA headquarters has been gearing up for GlassBuild America and Window & Door Dealer Days literally all year. And, in actuality, this event has been many years in the making. The Dream Showroom, Express Learning topics, the Keynote breakfast—they’ve all been ideas that have been incubating for quite some time now. So you can only imagine what the... more »
  • There are a lot of misnomers flying around about our emerging millennial workforce. I’ve heard and read words like lazy, entitled, short on attention span, and even antisocial. Cam Marston, who will deliver the NGA\WDDA Keynote address at GlassBuild America next week, wrote of the more positive side of these up-and-comers in his recent Talk post. “The Millennial generation offers... more »
  • Millennials and Generation X are changing the workplace and the way companies do business. Employers and managers need to understand the attitudes and expectations of these generations so they can best work with each. Millennials, born between 1980 and 2000, are children of the Baby Boomers, and generally, just like their parents, are not content to do things “the way they’ve always... more »
  • Good communication with your installers is important, but good communication between you, the installer, and your customer is even more so. That’s Not What I Meant, my latest column, discusses a costly communication lesson I learned the hard way. It wasn’t the first time, and it probably won’t be the last but ultimately, the experience reduced errors. During my installing days,... more »
  • Getting plenty of visitors to your site, but not many conversions? Here are three simple steps that will turn your website into a conversion machine. #1: Include Prominent Calls to Action A good website presents solutions for visitors and provides a way to take action on those solutions. This is called a “call to action.” Display a prominent CTA at the top right hand corner of each... more »
  • Capitalize on market growth at GlassBuild America and Window & Door Dealer Days
    Higher demand doesn’t automatically translate to higher profits. As the construction market continues to ramp up, fenestration manufacturers need to ensure they are prepared to take advantage of growth and aren’t overrun by it, industry officials say. To capitalize on growth, companies should consider investing in new tools and equipment, fostering and maintaining partnerships with... more »