Latest Articles in Strategies & Practices

  • We all know that social media is massively popular, but is it the best marketing option for your business? Do Facebook, Twitter, Instagram and SnapChat users browse window and door options when on their social media site of choice? For many years, getting likes and shares and adding friends or followers to your company’s social media pages was a popular tactic. But getting homeowners to... more »
  • In order to stay relevant, it seems companies have to be willing to go digital, especially given the younger generations roaming around with Apple products in hand, expecting accessible information at the swipe of a finger. But, the window and door industry seems to be lagging behind in some areas. For one, there are still many steps within the selling process that rely heavily on handwritten... more »
  • When I think about relationships, I first think about the bond I have with my immediate family. Undoubtedly, these three individuals forge the most significant and meaningful relationship in my life. I can only assume that the rest of the world also sees relationships through this familial lens. As I’ve matured, I have discovered that I tend to value relationships with everyone else outside... more »
  • How a group of manufacturers incorporate Lean Manufacturing theory into action
    Workstations at Earthwise production facilities are designed for lean manufacturing with visual quality cues and written work instructions posted at every position. At this workstation, fabrication dies are located directly below the run-out table of a saw and are angled upward so the employee can easily access and operate them with a minimum of wasted space and motion. (Images courtesy of... more »
  • An overview of Lean Manufacturing practices
    Image courtesy of PGT. Lean Manufacturing is a systematic method of eliminating waste within a manufacturing system. While it’s most commonly used in manufacturing, it can be applied to any process to reduce the cycle time between order entry and receipt of payment. The “high value add” concepts and tools of Lean are fairly easy to understand but can be challenging to... more »
  • What you need to know to prepare and tips to get through it
    In common parlance, a deposition is a sworn pretrial statement normally taken by an opposing party in litigation. The transcript of questions and answers can be used to cross-examine witnesses at a later trial or as independent trial evidence, under the right circumstances. As depositions have become an all-too-common feature of the American business world, we are going to cover a few basics... more »
  • How UX is changing how we think about everything
    The UX Honeycomb by Semantic Studios helps formalize the characteristics of a valuable user experience. See more at semanticstudios.com. User Experience—understanding user needs to help create products and services that provide meaningful experiences to customers—has become a big deal to many of today’s leading brands. With the internet as such a powerful means of how... more »
  • Eleven Must-Know Installation Tips From the Field
    Quality window installation involves more than following a series of steps. It also requires using the proper installation method for the application with the proper supplemental products and in the proper sequence. This may or may not be specifically spelled out. For either case, here are some tips from the field that will help installation go smoothly. Be familiar with the Standard... more »
  • Tracking the competition could help boost your local rankings
    Former U.S. President Herbert Hoover called competition "the incentive to progress." It might seem like a little less incentive would be handy when you're dealing with heavy local competition, but understanding your competitors is actually incredibly valuable. Competitive research is critical to success, particularly when it comes to search engine optimization.   Organic local... more »
  • If you read any trade newsletters or magazines, you’ve seen the positive news and forecasts for industry growth over the next couple of years. You’ve probably seen equal coverage on the need for skilled labor to support this growth, with dealers and manufacturers focusing on experience, education and certifications of potential new hires.  However, finding individuals with... more »