Latest Articles in Strategies & Practices

  • The October/November issue of Window & Door magazine announced the companies recognized as the 2015 Dealers of the Year. The awards program, sponsored by the WDDA, is designed not only to recognize dealers for excellence in various categories, but also to provide insight on their success. Here are five proven strategies our Dealers of the Year put into practice that you can adapt for your own... more »
  • “Two eight five two, six over six, seven eighths muntins, four and nine jamb, with three and a half flat casing… four times.” This is what I said to Mary as she typed in the estimate—without skipping a beat. While this dialogue would be foreign to anyone outside of the fenestration industry, I bet it made perfect sense to most of you. Not only is dimensional accuracy... more »
  • Questions about replacing windows where new construction would require Emergency Escape and Rescue Openings are common. While a recent column discussed new provisions for replacement windows in the 2015 International Codes, it did not address all possible scenarios. EEROs are required in all basements and sleeping rooms below the fourth floor of single family homes, townhouses and apartment... more »
  • Picture this scenario: a property owner finds one or more things actually “wrong” with his house. He ultimately sues the developer and general contractor, but expands his list to include the original items, plus a number of smaller things that, “could have been better.” The original defendants turn around and sue every entity who performed labor or supplied product to the... more »
  • Particularly in tough economic times, I’ve seen the brain trust for a window and door business expend an inordinate amount of effort trying to capture new sales and not enough time collecting on the past-due invoices from old ones. For many businesses, even a few late payments on accounts receivable can seriously crimp cash flow. Cash is your company’s lifeblood. Without it, the... more »
  • Sponsored by the Window and Door Dealers Alliance
    Each year, Window & Door’s editorial team sets out to discover window and door retailers and distributors that demonstrate excellence in the areas of marketing, customer service, showroom design and contributions to the community and/or industry. It is not an easy task to narrow down just eight companies to present as our Dealers of the Year, but it is an important one. This awards... more »
  • New classifications could spell liability for window and door companies
    This summer, the National Labor Relations Board significantly expanded risk for companies that subcontract employees to be considered a “joint employer” of its contractors. The risk involves liability for injuries, taxes, contract breaches and other third-party claims. This can affect residential construction constituents who market “installed sales” to the extent that any... more »
  • We’ve all heard content is king, but it’s not just king. It’s the king, the queen, the dukes and duchesses—the whole court, really. Effectively marketing your business online comes down to one thing and one thing only: high-quality content. It’s how you get your website ranked higher than your competitors, and that’s how you convert visitors into customers. The... more »
  • How an empty cup helped shape our company’s mission
    As a teenager, I was lucky to get a summer job at a local amusement park in the food service operation. This job and an awkward learning experience during it would help define my business philosophy and my company’s mission statement years later. Prior to my first day of work I attended an orientation for working in the food stands. Among some common-sense rules, one required an explanation... more »
  • Have you ever taken on a fenestration replacement project outside of your comfort zone? Were you glad you did? Or, did you wish you hadn’t? Either way, you likely gained some valuable experience from it and it influenced your project undertakings in the future. When I converse with my many dealer connections in different regions via phone, social media or in person. One dealer friend of... more »