Latest Articles in Strategies & Practices

  • What Professional Services Automation software can help accomplish
    Our industry is excited about automation, and for good reason—it’s enabling businesses to work smarter and faster. A recent post on WindowandDoor.com noted how manufacturers are embracing automated products at ever-faster rates. But automation is as much, if not more effective for processes as it is for products.   In particular, Professional Services Automation... more »
  • Google recently made a major change to its desktop search engine results pages for the first time in years that may be a much bigger deal than usual. Paid ads no longer appear on the right side of organic search results, with a few exceptions. (This doesn’t apply to mobile searches, only desktop.)   Previously, results pages displayed numerous Google AdWords ads along the right side... more »
  • Like many college kids, I spent my senior year juggling a heavy course load with a busy interview schedule as I searched for my first full-time job. I scheduled one of the interviews with a large and highly technical government agency on a day that was tightly packed with several classes and was all the way across campus from where I lived. Young and naïve, I was confident I would have plenty of... more »
  • Eight Tips to Share with Homeowners
    As we find ourselves in the midst of The Window Safety Task Force of the National Safety Council’s Window Safety Week, held each year during the first full week of April, we are reminded of the importance of letting customers know the best ways to use our products to keep children safe. Falls from a window can result in serious injury or death and pose an especially dangerous threat for... more »
  • Homeowners typically start the sales process by researching products, services and companies online. You can take advantage of this and reach such homeowners by posting educational material that answers their questions. This is known as content marketing. It comes in the form of email newsletters, flyers, project photos or videos, website articles, how-to guides and blog posts. Whether you... more »
  • Use manufacturers’ marketing materials to tell your story, your way
    There are many marketing tools that manufacturers make available to their dealers. But which is right for you? (Images courtesy of the author.) Many manufacturers offer various marketing materials that dealers can use to their advantage. These often include brochures, technical data, website product samples, color selectors, demo kits, presentation outlines, pitch books, training... more »
  • Tips on how to successfully integrate new equipment
    Prior planning is the most important aspect of adding new machinery to an existing production line, and it begins before the new equipment makes the first part, or is even delivered. The planning stage involves correctly identifying the need by evaluating the entire line. To accurately determine what part of the process needs to improve some of the questions you'll need to ask are: Are all the... more »
  • Depending on who one listens to, one could believe that the economy is either circling the bowl or firing up at the launch pad. The best focus in the midst of all of this confusion may simply be to regain some sense of normalcy. What might be the best case scenario? Perhaps we should turn to the likes of William B. Greiner, CFA, chief investment strategist for Mariner Wealth Advisors—a... more »
  • As a recent journalism graduate and classified millennial, I can tell you that entering the workforce is a difficult transition. Even though four years of college gave me a diploma (and, consequently, a few decades of debt), what it did not teach me was how truly different the professional world would be. Our college courses encouraged collective brainstorming, group projects and class... more »
  • A good sales strategy takes advantage of each phase in the sales cycle. But how do you get consumers interested in your product in the first place? The upcoming spring home shows offer a plethora of buyers who are actively seeking. You may already have a great product and a well-designed booth for your local show, both of which are necessary to attract the buyer’s eye. But another key to... more »