Latest Articles in Strategies & Practices

  • VistaLuxe Collection Launch, Kolbe & Kolbe Millwork Co.
    The Challenge: Create an integrated marketing program for the launch of the new Vistaluxe Collection “that embraces and magnifies the contemporary aesthetic of the market we are targeting,” says Cindy Bremer, director of marketing for Kolbe & Kolbe. Specifically targeting architects, Kolbe needed to develop tools to make it easy to select, learn about, and specify VistaLuxe... more »
  • Targa Product Launch, CGI Windows and Doors Inc.
    The Challenge: CGI has long been recognized as a manufacturer of hurricane windows and doors that meet the strictest Miami-Dade impact standards, but the introduction of its Targa product line represented a slight departure for the manufacturer. The challenge was to bring a product to market that represented a new direction for a well-established company: a new line of energy-efficient,... more »
  • GlassBuild America 2013 Tradeshow Campaign, Quanex Building Products
    The Challenge: To provide a tradeshow experience unlike any other and get the most out of attending GlassBuild America 2013, Quanex wanted to create a content-driven, tailored marketing approach and robust tradeshow program. The Winning Solution: Quanex focused its efforts on creating a digital experience for its customers and tradeshow attendees. In-booth GlassBuild America 2013 Tradeshow... more »
  • Quanex Building Products, IG Systems Cambridge, Ohio
    The new R&D center at the Cambridge, Ohio, Quanex plant The Challenge: To redesign the Cambridge, Ohio, facility so it would support the Quanex branding, while maintaining the quality and efficient production of the company’s solaredge tape technologies. Quanex also wanted to be able to use the facility as a pilot plant to test and refine new technologies. And, the company... more »
  • Window and door manufacturer Soft-Lite shares lessons learned
    In February 2012, Gorell Windows & Doors in Indiana, Pa., went into receivership. In March, Soft-Lite, the window and door manufacturer located in Streetsboro, Ohio, purchased several of its machines and product lines, including the Armor Max Plus and Armor Impact Plus hurricane windows. By Memorial Day, “only three months after we’d met with the receiver, we’d moved the... more »
  • Door manufacturers offer a variety of tools to help dealers and distributors make the sale
    With so many options for customization at nearly every price point, choosing an entry door can be overwhelming. And since getting doors into the hands of consumers is the ultimate goal, manufacturers have developed an arsenal of tools to make it easier for dealers and distributors to spread the word—and make the sale. All the door manufacturers interviewed for this article have a website,... more »
  • Shipments to increase through 2015
    A presentation by the American Architectural Manufacturers Association Driven by a strengthening new construction market, total residential window volumes will continue to increase at double-digit rates to 48.4 million units in 2014 and 54.6 million units in 2015, according to the AAMA 2013/2014 Study of the U.S. Market for Windows, Doors and Skylights. This builds on an increase of 15.8 percent... more »
  • When reviewing the news for the upcoming August issue of Window & Door, I was struck by the number of acquisitions that have taken place in our industry over the past 60 days. By my count, there have been at least 11 deals made since late May, among manufacturers and distributors alike. On a national level, there was Sierra Pacific Industries’ purchase of Hurd Windows and Doors. At the... more »
  • Every business website should include a form visitors can use to provide contact information. For an ecommerce site, converting visitors into qualified leads is of paramount importance, and using a well-designed contact form is a primary aspect of that process. However, this strategy isn't limited to ecommerce sites at all; it's great for window and door businesses as well. The key is not to... more »
  • Five practices that can help make the largest multi-panel door job a little easier
    Todd Hayhurst is no stranger to big glass projects.   As service manager for Western Window Systems, Hayhurst has to think big on a wide range of residential and commercial jobs. But it’s the various positions he’s held during his nearly 20-year career with the company—designer, manufacturer, installer and salesman—that give him a more intimate look into each... more »