Latest Articles in Strategies & Practices

  • In anticipation of the Dream Showroom at Window & Door Dealer Days this fall, we asked dealers what their ideal showroom would look like. Here’s what they said…
    Q: If money were no object, what are the top three things you would incorporate into your showroom? A: Technology Number one on the list for Scott Thurber, Associated Building Supply Inc.: multiple LCD TVs. “As many as five to ten,” he says, “looping project and product specific photography of ABSi projects.” He’d also incorporate an area with LCD screens showing... more »
  • Each year, Window & Door magazine recognizes window and door retailers and distributors for excellence in the areas of marketing, customer service, showrooms and community service. Designed to recognize dealers and/or distributors of windows and doors, the goal is not only to recognize leadership and excellence overall or in a particular aspect of the business, but also to share compelling... more »
  • Each year, Window & Door's Dealer of the Year program recognizes window and door retailers and distributors for excellence in the areas of marketing, customer service, showrooms and community service. This program, sponsored by the Window & Door Dealers Alliance, is designed to recognize dealers and/or distributors of windows and doors. Here, you will find detailed information about... more »
  • The Dealer of the Year Awards, sponsored by the Window & Door Dealers Alliance, recognize window and door retailers and distributors for excellence in the areas of marketing, customer service, showrooms and community service. In addition to being profiled in the October/November issue of Window & Door magazine, each company that is recognized as a Dealer of the Year will be awarded a... more »
  • There are many different steps involved in paving the road to a sale—providing superior products and services, marketing them as such, listening to the customer, identifying specific needs, and so on. But it’s of paramount importance to cultivate trust. Customers want to know that they can trust that the product will perform as promised, that the business will be around and thriving... more »
  • As the housing market expands, window dealers and manufacturers are seeing a continued desire for energy-efficient products from their customers. In fact, a recent report from the National Association of Home Builders states that a whopping 84 percent of millennials, who are now entering the housing market, are willing to pay 2 to 3 percent more for an energy-efficient home, as long as they... more »
  • Fenestration is the backbone of many businesses that are supplemented by other, usually exterior-related, products. In networking with many dealers in the Window and Door Dealers Alliance at GlassBuild America each fall, a common question that comes up is, what else do you sell. This is a natural question for many reasons. Dealers may be in search of more product variety because they already have... more »
  • While some forms of online advertising such as pay-per-click ads can provide a quick return on investment, most people still choose local businesses through good, old-fashioned search results. And, they do so particularly on Google, which commands about 75 percent of the market. Thus, keeping your site near the top of local search engine results pages (SERPs) is key to being a leader in your... more »
  • Three keys to successfully adding new equipment
    In order to successfully integrate equipment, it’s critical to think through every piece of the process. It starts even before specifying equipment and soliciting quotes. The first step is to identify the problem the equipment will solve. Improved ergonomics, enhanced craftsmanship and/or increased production output are all good examples of issues machinery can solve. Make sure you have a... more »
  • Key factors to creating an ideal retail space
    This fall, fenestration dealers will gather at Window & Door Dealer Days to see new products, network with peers and participate in educational sessions designed to improve their profitability. The focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows and doors from the industry’s... more »