Latest Articles in Strategies & Practices

  • Door manufacturers offer a variety of tools to help dealers and distributors make the sale
    With so many options for customization at nearly every price point, choosing an entry door can be overwhelming. And since getting doors into the hands of consumers is the ultimate goal, manufacturers have developed an arsenal of tools to make it easier for dealers and distributors to spread the word—and make the sale. All the door manufacturers interviewed for this article have a website,... more »
  • Shipments to increase through 2015
    A presentation by the American Architectural Manufacturers Association Driven by a strengthening new construction market, total residential window volumes will continue to increase at double-digit rates to 48.4 million units in 2014 and 54.6 million units in 2015, according to the AAMA 2013/2014 Study of the U.S. Market for Windows, Doors and Skylights. This builds on an increase of 15.8 percent... more »
  • When reviewing the news for the upcoming August issue of Window & Door, I was struck by the number of acquisitions that have taken place in our industry over the past 60 days. By my count, there have been at least 11 deals made since late May, among manufacturers and distributors alike. On a national level, there was Sierra Pacific Industries’ purchase of Hurd Windows and Doors. At the... more »
  • Every business website should include a form visitors can use to provide contact information. For an ecommerce site, converting visitors into qualified leads is of paramount importance, and using a well-designed contact form is a primary aspect of that process. However, this strategy isn't limited to ecommerce sites at all; it's great for window and door businesses as well. The key is not to... more »
  • Five practices that can help make the largest multi-panel door job a little easier
    Todd Hayhurst is no stranger to big glass projects.   As service manager for Western Window Systems, Hayhurst has to think big on a wide range of residential and commercial jobs. But it’s the various positions he’s held during his nearly 20-year career with the company—designer, manufacturer, installer and salesman—that give him a more intimate look into each... more »
  • “Leads are the most expensive thing we generate,” says Neil Sciacca, co-owner and president of New Jersey Siding & Windows. “Your lead costs can make or break you.” The tough part is turning those leads into clients. According to Sciacca, the whole process starts with “a good product, a good reputation and a sales force that believes in both of those.” And... more »
  • For consumers, choosing a frame material is crucial to the window selection process. There are, after all, a lot of options available. It’s the job of the salesperson to find the best fit for the client and application.   Consumers typically choose a frame material based on the benefits it offers. But there is another factor to consider, and that is how the frame material can ease, or... more »
  • A big part of my job is helping local business owners understand how directly they're affected by what might seem like minor changes on the Internet landscape. For example, Google creating a new algorithm probably doesn't sound like a big deal on its face. Those search engine geeks are tweaking something again? So what? Google still looks like Google when I search for something. Why would an... more »
  • Editor’s note: This article is the second in a two-part series. Part one appeared in the March/April 2014 issue on Page 26.   In the March/April issue, I emphasized the importance of using websites to provide information to consumers regarding your company’s products as a means to help protect itself against potential legal action. While there is no promise that an individual... more »
  • Recently I spoke with several successful dealers to glean some sales conversion strategies. I spent a long time talking with Brian Elias, owner of Hansons, which does nearly $60 million in window, door, roofing and siding sales—“in one of the worst markets in the country,” he says: “Detroit.” One of the things that Elias attributes to his success—99... more »