Latest Articles in Strategies & Practices

  • If your company is in the business of buying and reselling building products, including doors and windows or components, manufactured by an offshore entity, what happens if a lawsuit is brought relating to those products? As a “seller,” your company is a serious target. “But, we did not make it, we just resold it” is not an adequate defense. Companies need to understand... more »
  • About six weeks ago, I asked whether window and door retailers were getting in the habit of “channel blurring,” a concept whereby former product specialists or niche-targeted retailers start branching out to carry seemingly unrelated products for the convenience of their customers. Like the Home Depot carrying laundry detergent or a window specialist carrying fencing or something... more »
  • Potential opportunity, but the industry and individual companies need to be aware of movement
    Should window dealers become home performance companies? While the home performance industry is still in its infancy, indications in the marketplace and in regulatory arena point to sharp growth in this field in the near future, according to many window and door industry professionals. “The green movement is the next frontier. If you’re not a business owner willing to change, you... more »
  • I tip my hat to MI Windows this week for its impressive product launch strategy. As we highlight in this week's news, MI is supporting its new product using today’s latest technology—including iPad apps and a strong Facebook presence—to help its customers sell more windows in an efficient way. This impressive marketing approach is just one of many ways companies are using mobile... more »
  • Despite all the objections I’ve heard about the Environmental Protection Renovation, Repair and Paint rules, most in the industry argue that if the laws are on the books, they need to be enforced. Otherwise, the companies that play by the rules—investing in training and following lead safe procedures—will be undercut in the market by those that don’t. Enforcement started... more »
  • Manufacturers and dealers gearing up to take advantage of rapid developments in tablets and mobile technologies
    About a week after Apple introduced the iPad in 2010, Geoff Roise at Lindsay Windows in Minnesota bought one for one of the company’s production supervisors to try out. “It’s impact immediately became apparent,” he states. “I would send him an email with a question and I would get an instant response.”     Line leaders at Lindsay Windows now... more »
  • Suppliers see some improvement, but agree that manufacturers are cautious
    Window and door manufacturers have not been buying a lot of new equipment lately. Suppliers aren’t predicting any dramatic upturn soon, but they do predict some movement as window and door sales begin to increase slowly. “We believe the market has been getting stable,” says Sanjay Parikh, general manager for Joseph Machine Co. “There is still definitely more supply than... more »
  • Facing a weakening market, the Miami-based manufacturer implemented changes to expand
    Rising from the devastation of Hurricane Andrew in 1992, CGI Windows & Doors Inc. got its start by focusing on products that could meet the stringent impact-resistant building codes that emerged in the storm’s aftermath. Faced with a devastating economic environment 15 years later, the company has stayed true to its core, but reinvented itself in many ways too.     CGI... more »
  • Tru Tech sees big potential in listening to customers
    Tru Tech Doors got its start as a local door shop in Ontario, “doing the things others wouldn’t do.” A little more than 10 years later, the company has its sights on becoming ”the new name in doors” across North America. John Careri, president, attributes much of the company’s success to listening to the voice of the customer. When the company got its start, he... more »
  • With Apple introducing its second generation iPad to much fanfare a few weeks ago, it's hard to remember that it's been just over a year since the device was first launched. In some ways, it's the toy we all want to have, but it's also proving to be a very efficient, effective business tool.  And, personally, I think it's caught on in the window and door industry faster than any technology... more »