Latest Articles in Strategies & Practices

  • At Home Again, the Experience Comes First
    A Showroom that Sells Excellence in Retail Home Again by Hancock Lumber South Portland, Maine     Hancock Lumber stepped out of its 160-year-old comfort zone to create a showroom experience focused on the smallest detail. When Hancock Lumber decided to open a consumer-oriented showroom for the first time in its long history, there was no subtle dipping of the toe in... more »
  • Tennessee dealer looks for ways to do good for others without worrying about impact on business
    Giving Back Excellence in Community Service Hullco Exteriors Chattanooga, Tenn.     When a member of the Hullco Exteriors family unexpectedly passed away, the team pulled together to complete a big project in his honor. Like many family-owned and -operated businesses, Hullco Exterior’s 22 in-house employees and network of sub-contractors are like extended... more »
  • General Millwork Supply sticks to values for its roadmap
    LEADERSHIP IN THE PROFESSIONAL MARKET General Millwork Supply San Marcos, Calif. Core values are much more than a sign on a wall or a phrase on a Web site to Tom and Wendy Duran, owners of General Millwork Supply. The couple has run a small window and door company in Southern California for more than 20 years by staying inside the lines on the guiding principles of the company... more »
  • Reaching a crossroads, the dealer took a different path
    Out-of-the Box Excellence in Innovative Thinking Associated Building Supply Oxnard, Calif.     The leadership at Associated Building Supply made business decisions proactively to position itself for future growth and come out ahead of the crowd crippled by the downturn. Whether they wanted it or not, the economic downturn has given many window and door dealers extra... more »
  • Last week, Jeld-Wen launched a new version of its Web site. According to a company press release, the company aimed to make it much more consumer friendly, using icons and pictures to make the window and door shopping experience much more appealing and streamlined. "Today's online shoppers prefer pictures rather than words to learn about products," says Rob Jellesed, Jeld-Wen's director... more »
  • A large portion of our discussions about the industry in the recent past have had an economic component to them, as the recession has made budgets tighter and staffs thinner. Belt-tightening has caused a big slowdown in home starts and in construction projects which has lowered the demand for building products. This downturn has been difficult for manufacturers, but at the same time been good... more »
  • Honoring the industry's innovators in technology, manufacturing and marketing
    Window & Door has announced its 2010 Crystal Achievement Award winners. Selected by a panel of judges representing all segments of the industry, the awards recognize significant innovations and achievements in window and door technology, manufacturing, and marketing. "Ours is a resilient industry. Our 2010 Crystal Achievement Award winners make that abundantly clear," says John... more »
  • Started as an innovator, Thermal Industries' looks to stay ahead of the market
    Celebrating its 50th anniversary this year, Thermal Industries owes its success to "embracing new ideas, even if sometimes considered counter-culture," says David Rascoe, president.  The Pittsburgh-based manufacturer, he states, has consistently launched products before the market even realized there was a need for them and, through its own intuition, became “green before... more »
  • When I saw this week's news from UL that it's now working on its sustainability standards for windows and doors what struck me most is the fact that we've had so few "green" headlines of late. With tax credits, Home Star and R-5, energy efficiency shows no signs of going away, but I started wondering if concerns about recycled content or certified forests were on the wane? I thought I'd... more »
  • We see some interesting news this week in the window and door industry that focuses on branding. First, we see the resurgence of the Stanley brand in the door arena. That should be a name brand many homeowners remember from years ago. But what really got my attention was the Kathy Ireland backing of Window World products. Who would have thought? I guess it shouldn't be surprising... more »