Latest Articles in Strategies & Practices

  • In most situations, if you sell it, you service it. This is true for window manufacturers and component vendors. The goal is to maintain customer satisfaction while keeping the scope of service activity within the “four-corners” of the product warranty, i.e. the service effort required by the warranty. With the twists and turns of real life, though, that can be difficult to do. Every service... more »
  • Help customers specify the right exterior door for their application
    Some manufacturers offer specialized wood doors without exterior cladding that can be used in homes with no protective overhang, yet still carry up to a 10-year warranty. Just as a home’s front door is crucial for homeowners to create personalized curb appeal, it is equally important for dealers to help lead them to the right door. This is especially true for high-end projects,... more »
  • Earlier this month, a young Seattle-based entrepreneur caused a media frenzy by making a bold announcement. Dan Price, CEO of Gravity Payments, took a $930,000 pay cut in order to raise the minimum annual salary for all employees of the privately-held company to $70,000. In the aftermath of his announcement, we not only saw a handful of elated employees. The move also sparked conversations about... more »
  • Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses. Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media... more »
  • People ultimately choose to do business with people they like. In business, likeability is extended to include liking the usefulness and functionality of the product being sought, liking the company that produces or provides the goods and services, and liking the point-of-contact, go-to person from whom they made the purchase. Here are three ways to develop your likeability: 1. Be accessible and... more »
  • We now live in a world of smartphones and tablets. Sure, laptops still get plenty of use and desktop computers are still hanging around, although sales dropped a full 10 percent in 2014. But, by and large, people want portability in their computing. Whether the device of choice is a tablet, smartphone or even a smartwatch, most people have gotten used to using apps for many personal needs. But I... more »
  • With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the industry... more »
  • How the deficiency of qualified talent impacts the window and door industry
    It’s hard to find good help these days, especially in the window and door industry. It’s particularly challenging to find skilled labor or even simply to find applicants looking for work in this trade, according to industry professionals. One of them, Jennifer Lawler, president of Fenessco Inc., a Californiabased window and door dealer, had a particularly interesting perspective. Here... more »
  • Window & Door Dealer Days will debut this fall in Atlanta, where the focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows, doors and related products. Like the name implies, the Dream Showroom is designed to inspire dealers looking for ideas to upgrade their retail spaces.  Safe... more »
  • Is outsourcing an option to labor shortages?
    In Window & Door’s recently published article, “The Industry Pulse,” many dealers and manufacturers indicated positive growth in the last year. But, positive growth has brought with it certain challenges—one of which is finding qualified workers. According to The Associated General Contractors (also cited in the Window & Door coverage), “83 percent of... more »