Latest Articles in Strategies & Practices

  • Many prospects are difficult to reach on the phone. Rather than persistently leave messages, try dropping a casual prospecting e-mail to prospects and clients. This affords you the opportunity to be precise with your message and your clients the chance to receive your message and answer at their convenience. In the modern world, you must adapt to a variety of conversation mediums. Strive to... more »
  • This tool brings information to your fingertips. Search web sites to locate information about the market such as housing permits and lead resources. Some of our favorites include: The National Association of Home Builders—www.nahb.org Census Bureau—www.census.gov The Blue Book—www.thebluebook.com Then, visit company and competitors' web sites and anything you can Google to... more »
  • Don’t panic and accept any sale that comes your way. Instead, your proactive sales focus should target the specific audience that creates long term opportunities. Commercial sales, condo associations and one-time sales are valuable short term opportunities for those in the building industry. Concentrating on builders, subcontractors and re-sellers of your product will provide ongoing... more »
  • We start out this year on challenging economic footing and, if you’re anything like me, you’re probably about sick of hearing about it. But just when I reach for the mouse or the remote to avoid yet another report on the state of our economy, I take pause to remind myself that pilots check a lot of gauges before they decide to land a plane. Making business decisions without reliable... more »
  • California replacement company finds success with new vinyl bi-fold system
    Affluent homeowners, particularly those in coastal areas, are increasingly taking a pass on traditional French doors for flexible solutions that open their indoor living areas to outdoor spaces and make for a better view. While a variety of manufacturers have targeted this high-end segment of the market, it's not typically the realm of replacement window companies. One that has entered this... more »
  • If you think you have done all you can to deal with the challenges of the current economic conditions, ask yourself if you have made an architectural sales call in the past few months. If your answer is no, then you are not taking advantage of very valuable opportunities in your market. There is no audience better suited to help a window and door salesperson during these times than an architect.... more »
  • Abe Lincoln said, "Given eight hours to cut a cord of wood, spend two of them sharpening your axe." Even in these challenging times, perhaps because of this challenging business environment, it is an opportune time to strategize for the future. Now is the time to amass an abundance of leads, thus providing you with knowledge and power in the market.   This week’s tip comes... more »
  • Few people in the window and door industry are sorry to say goodbye to 2008. We reported more than enough stories this year on plant closings, lay-offs, restructurings, and even complete shutdowns of companies. I just wish I could say I was starting the new year brimming with optimism. Current forecasts for the economy in general, and the new construction and home improvement markets, don’t... more »
  • So I'll admit I'm probably not the best person from which you should solicit an opinion regarding the Big Three auto makers and the current bailout banter. The Ford I've owned for one year dropped a transmission last week so I'm a little bitter at the moment. We'll save that story for another Talk... Should President Bush issue a bailout to U.S. auto makers? Yes No... more »
  • Carefully observe your behavior and customer responses. This is where the art and mastery of conquering objections begins. Repetition is the mother of learning and consistency in your responses creates reliable outcomes with your customers. As you try new responses, you will discover which are the most effective for various situations. Your observational abilities will create the skills you need... more »