Latest Articles in Strategies & Practices

  • As consumer product companies embrace the reality of empowered consumers and the Internet-enabled world, many have been moving to an “open innovation” product development model, report Pat Conroy and Art Ash of Deloitte LLP. This model is based on the idea that information can now be gathered on a mass scale by using both external (end users, suppliers, academia, etc.) and internal (... more »
  • Given the worldwide concern over the environment, pollution levels and global warning–and the increasing political and government involvement in these areas–it's no surprise that consumers have an increasing interest in "green" building. However, caution and care should be implemented by all involved, given the increasing frequency of claims and litigation arising from... more »
  • House Majority Leader John Boehner visited Deceuninck North America this week. His district includes Monroe, Ohio, where the vinyl extruder is one of the largest employers, so he has good reasons to visit the company, learn more about its operations, and hear its concerns. This is the latest example of what appears to be a trend–our industry speaking up more to Washington officials. Viwinco... more »
  • Businesses play a key role in protecting employees' health and safety as well as limiting the negative impact to the economy and society. Planning for pandemic influenza is critical. To assist employers, the Department of Health and Human Services and the Centers for Disease Control and Prevention have developed a checklist of steps to take to prepare. It identifies important, specific activities... more »
  • Presentation and display strategy should reflect products' quality and attributes
    Rolling travel bags and sleek cases can give salespeople a professional, pulled-together look when they walk into a home. Sales and Marketing are two words that are often connected in company structures, position titles or department names, but too often it seems like the marketing department and sales staff are from different worlds. What happens between a great marketing plan and the... more »
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    Boosting marketing and PR efforts during recession makes good companies great
    There is no news like good news–especially right now. You can’t open a newspaper or magazine without becoming depressed about the state of the economy. At times like this, is there really no good news to share or is it just overshadowed by a dark cloud of recession? Take note that many great companies were born from recession, including well-known empires, such as Proctor &... more »
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    Demonstrating the intangibles makes it easier to sell and upsell
    Consumers have new buying criteria, new performance expectations, and a savvy new attitude from the window research they perform on the Internet before the salesman come into the home. Many features that used to be the primary reason for selecting a window or door are being overridden by a product’s energy performance or green footprint. The recent passage of the stimulus bill has put an... more »
  • If you have ever become lost or nervous in the midst of a presentation, you’re not alone. Giving presentations is a scary proposition for many people, but with a little practice and preparation, you can confidently deliver engaging, impactful, and insightful messages. The key to delivering a high impact presentation is to deliver the “right message to the right audience at the right... more »
  • Many window and door companies, including retailers, distributors, and manufacturers, were among thousands of companies that the Occupational Safety & Health Administration recently contacted with letters suggesting that they need to do a better job.  The OSHA Web site provides information and many links to employers to help them comply with safety regulations.  Of particular... more »
  • Happy Earth Day. It's April 22 and millions of people will be marking the occasion by talking about the environment, global warming, recycling, and more. Many companies are marking the occasion too. What about your company? That's our poll question of the week. Why do I ask? I guess to see just how many window and door companies are truly embracing "green." Most companies in our... more »