Latest Articles in Strategies & Practices

  • California replacement company finds success with new vinyl bi-fold system
    Affluent homeowners, particularly those in coastal areas, are increasingly taking a pass on traditional French doors for flexible solutions that open their indoor living areas to outdoor spaces and make for a better view. While a variety of manufacturers have targeted this high-end segment of the market, it's not typically the realm of replacement window companies. One that has entered this... more »
  • If you think you have done all you can to deal with the challenges of the current economic conditions, ask yourself if you have made an architectural sales call in the past few months. If your answer is no, then you are not taking advantage of very valuable opportunities in your market. There is no audience better suited to help a window and door salesperson during these times than an architect.... more »
  • Abe Lincoln said, "Given eight hours to cut a cord of wood, spend two of them sharpening your axe." Even in these challenging times, perhaps because of this challenging business environment, it is an opportune time to strategize for the future. Now is the time to amass an abundance of leads, thus providing you with knowledge and power in the market.   This week’s tip comes... more »
  • Few people in the window and door industry are sorry to say goodbye to 2008. We reported more than enough stories this year on plant closings, lay-offs, restructurings, and even complete shutdowns of companies. I just wish I could say I was starting the new year brimming with optimism. Current forecasts for the economy in general, and the new construction and home improvement markets, don’t... more »
  • So I'll admit I'm probably not the best person from which you should solicit an opinion regarding the Big Three auto makers and the current bailout banter. The Ford I've owned for one year dropped a transmission last week so I'm a little bitter at the moment. We'll save that story for another Talk... Should President Bush issue a bailout to U.S. auto makers? Yes No... more »
  • Carefully observe your behavior and customer responses. This is where the art and mastery of conquering objections begins. Repetition is the mother of learning and consistency in your responses creates reliable outcomes with your customers. As you try new responses, you will discover which are the most effective for various situations. Your observational abilities will create the skills you need... more »
  • The Republic factory sit-in is “the start of a movement,” Rep. Jan Schakowsky, an Illinois Democrat, told the Associated Press, adding "This story has resonated around the world." Even President-elect Obama weighed in on the situation. In covering the window and door business for 25 years, I’ve never seen an industry-related story attract so much national media... more »
  • Consider your options. There are numerous responses you can have to any given situation, including doing nothing. Whatever your choice, strive to recognize the emotional factors behind the customer’s objections. You cannot overcome emotional obstacles with logic. Emotion is an infinitely more powerful motivator than logic.   This week’s tip comes from Rick Davis, president of... more »
  • Listen carefully. It is essential that you understand the meaning behind the customer’s words or you may react foolishly to objections. Don’t interrupt. Ask prospects specifically what they mean by their comments to draw out deeper feelings and emotions. You often will discover that they resolve their own concerns without any effort on your part.     This week’s tip... more »
  • Understand what causes anxiety. Negative events are not the things that make you feel anxious, but it is instead your reaction to these negative events. It’s not the economy; it’s your reaction to it. You can choose to remain calm in the face of a storm. Train your mind to see what you can do to adapt to circumstances in life rather than try to change the circumstances.  ... more »