Latest Articles in Strategies & Practices

  • Abe Lincoln said, "Given eight hours to cut a cord of wood, spend two of them sharpening your axe." Even in these challenging times, perhaps because of this challenging business environment, it is an opportune time to strategize for the future. Now is the time to amass an abundance of leads, thus providing you with knowledge and power in the market.   This week’s tip comes... more »
  • Few people in the window and door industry are sorry to say goodbye to 2008. We reported more than enough stories this year on plant closings, lay-offs, restructurings, and even complete shutdowns of companies. I just wish I could say I was starting the new year brimming with optimism. Current forecasts for the economy in general, and the new construction and home improvement markets, don’t... more »
  • So I'll admit I'm probably not the best person from which you should solicit an opinion regarding the Big Three auto makers and the current bailout banter. The Ford I've owned for one year dropped a transmission last week so I'm a little bitter at the moment. We'll save that story for another Talk... Should President Bush issue a bailout to U.S. auto makers? Yes No... more »
  • Carefully observe your behavior and customer responses. This is where the art and mastery of conquering objections begins. Repetition is the mother of learning and consistency in your responses creates reliable outcomes with your customers. As you try new responses, you will discover which are the most effective for various situations. Your observational abilities will create the skills you need... more »
  • The Republic factory sit-in is “the start of a movement,” Rep. Jan Schakowsky, an Illinois Democrat, told the Associated Press, adding "This story has resonated around the world." Even President-elect Obama weighed in on the situation. In covering the window and door business for 25 years, I’ve never seen an industry-related story attract so much national media... more »
  • Consider your options. There are numerous responses you can have to any given situation, including doing nothing. Whatever your choice, strive to recognize the emotional factors behind the customer’s objections. You cannot overcome emotional obstacles with logic. Emotion is an infinitely more powerful motivator than logic.   This week’s tip comes from Rick Davis, president of... more »
  • Listen carefully. It is essential that you understand the meaning behind the customer’s words or you may react foolishly to objections. Don’t interrupt. Ask prospects specifically what they mean by their comments to draw out deeper feelings and emotions. You often will discover that they resolve their own concerns without any effort on your part.     This week’s tip... more »
  • Understand what causes anxiety. Negative events are not the things that make you feel anxious, but it is instead your reaction to these negative events. It’s not the economy; it’s your reaction to it. You can choose to remain calm in the face of a storm. Train your mind to see what you can do to adapt to circumstances in life rather than try to change the circumstances.  ... more »
  • Right now, there’s much talk about the need to bail out U.S. automakers. Those in favor say actions are necessary to save the economy from falling into depression and put the U.S. in a leadership role in next generation energy efficient cars. A stimulus program for replacement windows and doors... ...is needed and the industry should lobby for it. ...might be... more »
  • Keep positive words handy. Discover what thoughts and words calm you…and then read them regularly. For some people, it is contemplating the insignificance of a single person’s problems in a large universe. For many, it is faith in God. Some people find that poetry and philosophical words are the best. Unfortunately most people never stop to consider what positive thoughts will work... more »