Latest Articles in Strategies & Practices

  • Historically, the holiday season is uphill for generating window replacement business. Consumer attention, time and money are targeted toward travel, holiday events and gifts. In addition to the slow down for sales during this time, installers are also left with little to do. This plays into the employ versus contract conversation, discussed in a previous Talk this year as well as at Window... more »
  • How do you get your employees to live your mission statement? Creating a culture of respect among your staff—respect for you, for each other, and for their colleagues in other departments—will naturally evolve into a deeper respect for your company and, thus, your mission. This often occurs organically in smaller companies where a natural symbiosis develops among staff due in no small... more »
  • The October/November issue of Window & Door magazine announced the companies recognized as the 2015 Dealers of the Year. The awards program, sponsored by the WDDA, is designed not only to recognize dealers for excellence in various categories, but also to provide insight on their success. Here are five proven strategies our Dealers of the Year put into practice that you can adapt for your own... more »
  • “Two eight five two, six over six, seven eighths muntins, four and nine jamb, with three and a half flat casing… four times.” This is what I said to Mary as she typed in the estimate—without skipping a beat. While this dialogue would be foreign to anyone outside of the fenestration industry, I bet it made perfect sense to most of you. Not only is dimensional accuracy... more »
  • Questions about replacing windows where new construction would require Emergency Escape and Rescue Openings are common. While a recent column discussed new provisions for replacement windows in the 2015 International Codes, it did not address all possible scenarios. EEROs are required in all basements and sleeping rooms below the fourth floor of single family homes, townhouses and apartment... more »
  • Picture this scenario: a property owner finds one or more things actually “wrong” with his house. He ultimately sues the developer and general contractor, but expands his list to include the original items, plus a number of smaller things that, “could have been better.” The original defendants turn around and sue every entity who performed labor or supplied product to the... more »
  • Particularly in tough economic times, I’ve seen the brain trust for a window and door business expend an inordinate amount of effort trying to capture new sales and not enough time collecting on the past-due invoices from old ones. For many businesses, even a few late payments on accounts receivable can seriously crimp cash flow. Cash is your company’s lifeblood. Without it, the... more »
  • Sponsored by the Window and Door Dealers Alliance
    Each year, Window & Door’s editorial team sets out to discover window and door retailers and distributors that demonstrate excellence in the areas of marketing, customer service, showroom design and contributions to the community and/or industry. It is not an easy task to narrow down just eight companies to present as our Dealers of the Year, but it is an important one. This awards... more »
  • New classifications could spell liability for window and door companies
    This summer, the National Labor Relations Board significantly expanded risk for companies that subcontract employees to be considered a “joint employer” of its contractors. The risk involves liability for injuries, taxes, contract breaches and other third-party claims. This can affect residential construction constituents who market “installed sales” to the extent that any... more »
  • We’ve all heard content is king, but it’s not just king. It’s the king, the queen, the dukes and duchesses—the whole court, really. Effectively marketing your business online comes down to one thing and one thing only: high-quality content. It’s how you get your website ranked higher than your competitors, and that’s how you convert visitors into customers. The... more »