Latest Articles in Strategies & Practices

  • Targeting the replacement market, California company has developed unique processes and strategy
    Plenty of companies specialize in replacement windows. Few, however, specialize in replacing interior doors—a fact that suggested a big opportunity to the founders of Interior Door Replacement Co. “Homeowners have had to hire general contractors or a large home improvement store, which generally make a mess of a home, are in the customer’s home for days, sometimes weeks, and... more »
  • Regional window producer focuses on local needs, product guarantee for growth
    Comfort Windows knows how to serve its upstate New York clientele. After all, its employees and salespeople are battling winter temperatures and massive snowstorms right alongside their customers. Like many small window and door manufacturers, Comfort Windows has found success by focusing on the needs of the regional market. The company will likely never sell impact products in Florida or sliding... more »
  • Vytex develops strong regional niche by manufacturing and installing, while its customers generate leads and sell windows
    Vytex Windows wants its dealers to focus on what they do best—selling windows. That’s why the Laurel, MD-based vinyl window manufacturer installs and services just about every window it makes. “We make it easier for them to make their money,” says COO Chuck Scalzott. “We are their factory, in essence.” Vytex’s installation crews tackle as many as 25 jobs... more »
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    Point-of-sale measuring and order-entry system aims to eliminate errors, reduce time, increase upsells
    Some replacement window dealers may soon hang up their tape measures, pads of paper and calculators for electronic devices that automatically measure openings, configure window options and generate printed quotes for their customers. Taking the human element out of these traditional sales steps means reducing mistakes—a word that equals lost revenue to a dealer. “We’re a company... more »
  • Northeast Building Products sees dealers eager for opportunity to offer ’something different’
    Window dealers are always looking for something innovative and exclusive to differentiate themselves. Northeast Building Products says its dealers see its new high-end window line featuring Sashlite integrated sash/IG technology answering the call. “Dealers needed something better,” says Fran Levin, vice president of the Philadelphia-based window manufacturer. “They’re... more »
  • Aerogels help prefabricated roofing system deliver improved performance and aesthetics for new homes
    Centerpoint Translucent Systems recently launched a line of unique prefabricated roofing products that could represent a whole new category within the fenestration market. Suitable for topping off roof sections in residential applications protruding from the main wall of a home—often in bay configurations—the products incorporate a high-tech, highly insulating aerogel glazing that... more »
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    Anlin’s “family feel” key to maintaining its commitment to deliver more to dealers
    When Anlin Industries started in the window business in 1990, virtually no one was selling vinyl replacement windows in California. Milgard Windows was promoting vinyl for new construction somewhat, but there was little activity in replacement windows, recalls Eric Vidmar, vice president of Clovis, CA-based Anlin. Most of the window upgrade products selling at the time were storm windows, but... more »
  • Salt Lake City window manufacturer sees new composite line as key to growing
    A pioneer in its market, Amsco Windows was one of the first manufacturers in the Rocky Mountain region to actively promote vinyl windows. In a move that would later play a critical role in the significant growth it has seen during the past 20 years, the company launched a vinyl window line in the late ‘80s. Now, the Salt Lake City manufacturer is promoting a composite window line, and it... more »
  • Vinyl window manufacturer’s new owners plan to “take it to the next level”
    Back when the vinyl window industry consisted largely of replacement window manufacturers and their dealers, one of the biggest names in the business was Great Lakes Window. Under new ownership since earlier this year, the Walbridge, OH, based manufacturer is looking to grab the spotlight once again.   In the ’80s, Great Lakes was thought by many to be the largest vinyl window... more »
  • After witnessing success at Marshall Vinyl Windows first-hand, the company has rolled out Accentrim nationwide
    When CertainTeed Corp.’s Windows Group acquired Marshall Vinyl Windows in 2002, it got more than a new window manufacturing operation in southern California. It got first-hand experience in the production and marketing of a new option in decorative glass. CertainTeed liked what it saw and is now rolling out Prism Grid at all of its window manufacturing operations. Prism Grid incorporates... more »