Latest Articles in Strategies & Practices

  • New classifications could spell liability for window and door companies
    This summer, the National Labor Relations Board significantly expanded risk for companies that subcontract employees to be considered a “joint employer” of its contractors. The risk involves liability for injuries, taxes, contract breaches and other third-party claims. This can affect residential construction constituents who market “installed sales” to the extent that any... more »
  • We’ve all heard content is king, but it’s not just king. It’s the king, the queen, the dukes and duchesses—the whole court, really. Effectively marketing your business online comes down to one thing and one thing only: high-quality content. It’s how you get your website ranked higher than your competitors, and that’s how you convert visitors into customers. The... more »
  • How an empty cup helped shape our company’s mission
    As a teenager, I was lucky to get a summer job at a local amusement park in the food service operation. This job and an awkward learning experience during it would help define my business philosophy and my company’s mission statement years later. Prior to my first day of work I attended an orientation for working in the food stands. Among some common-sense rules, one required an explanation... more »
  • Have you ever taken on a fenestration replacement project outside of your comfort zone? Were you glad you did? Or, did you wish you hadn’t? Either way, you likely gained some valuable experience from it and it influenced your project undertakings in the future. When I converse with my many dealer connections in different regions via phone, social media or in person. One dealer friend of... more »
  • Cash is your company’s lifeblood. Without it, the business cannot function and grow properly. While sales are important, cash is still king. Failure to have a system to effectuate collections is a plan for eventual failure. The first step is to put some past-due prevention measures in place. Some proven strategies are to develop a credit approval process for new clients, collect a 50... more »
  • Returning from a tradeshow can be even more overwhelming than preparing for one. But that’s a good thing—last week’s GlassBuild America tradeshow and Window & Door Dealer Days event left me refreshed and excited for what’s to come in this industry. In terms of sweeping trends and overtures, the biggest takeaway for me was the positive energy across the board. For one... more »
  • If you are getting plenty of visitors to your website, but not getting many conversions, there are some simple steps you can take to turn your visitors into customers. Because, at the end of the day, it is not about number of clicks to your website, but the number of leads that are generated. Implementing these eight simple suggestions can increase your window and door leads without spending any... more »
  • Every significant business has a multi-layered intersection with the risk inherent in the American legal system—product manufacturers and resellers especially. From the product perspective, lawyers who manage the risk at these layers require a knowledgeable connection between established legal issues and the nuances of the fenestration business. To be sure, there are a few areas you might want to... more »
  • The entire team at NGA\WDDA headquarters has been gearing up for GlassBuild America and Window & Door Dealer Days literally all year. And, in actuality, this event has been many years in the making. The Dream Showroom, Express Learning topics, the Keynote breakfast—they’ve all been ideas that have been incubating for quite some time now. So you can only imagine what the... more »
  • There are a lot of misnomers flying around about our emerging millennial workforce. I’ve heard and read words like lazy, entitled, short on attention span, and even antisocial. Cam Marston, who will deliver the NGA\WDDA Keynote address at GlassBuild America next week, wrote of the more positive side of these up-and-comers in his recent Talk post. “The Millennial generation offers... more »