Latest Articles in Strategies & Practices

  • Let me start off by saying I do not intend to have a conversation about gun control legislation. However, it’s pretty difficult to ignore the unfortunate series of events our country has experienced at the hands of misguided gunmen in the last several months—including an incident just yesterday at a Texas college. What I am interested to know is whether your workplace has security... more »
  • Like most Americans, I spent part of the holidays following the news of the fiscal cliff negotiations. I was relieved when a deal was finally struck, thinking the stage is set for window and door industry growth in 2013, if only Washington can keep out of the way. With all the discussions focused on tax rates for upper income people and potential spending cuts, however, I didn't give much thought... more »
  • More window and door companies continue to embrace social media, but mobile technologies might take longer to establish themselves among manufacturers, distributors and dealers than some expected. These findings are the result of a series of questions included as part of Window & Door's 2013 Industry Pulse study, asking about the electronic tools and media companies use to... more »
  • Successful projects result from careful communication between the salesperson, client and installer. This communication is necessary because, initially, all three have different perspectives. Of course, there is a common goal: a quality product, properly installed, in a reasonable timeframe, at a fair price for all. To reach that goal, all perspectives should be considered, including the... more »
  • Advice for a stronger 2013 for your business…and for you
    Less than five minutes’ drive from my home, I have access to a series of trails that wind through the woods and around the shores of a reservoir. My wife and I regularly go and hike a loop we especially like; with some good elevation changes, it’s a nice workout in a serene setting. We rarely encounter anyone else. Sometimes I go alone, usually when I need some time to think about... more »
  • New housing starts are expected to be up nearly 20 percent in 2013, and it's anticipated remodeling and replacement will see double-digit growth rates in the first and second quarter. Ten years ago, that would have made window and door executives giddy about the year ahead. I’m not looking for giddy now. The past six years have been rough on most of our businesses. Dysfunction in Washington... more »
  • Every business owner knows that a successful corporate social responsibility strategy can do a lot for both your business and your community. During the holiday season, especially, many businesses put an emphasis on finding ways to give back, either by supporting a national cause such as Toys for Tots or by acting more locally and contributing to a local nonprofit or family in need. The holidays... more »
  • Forget social media; it’s still about information, and more than ever, information accessible on your website. I’m looking at a series of bar charts comparing eight communication sources across 2005-2011: e-mail, internet, print magazines, online magazines, manufacturer and retailer websites, newsletters and fax. Among surveyed remodelers and builders who were asked, “what is... more »
  • Just last month, Harvard’s Joint Center for Housing Studies released a promising outlook for the home remodeling industry, predicting it would continue to improve through the end of the year and into the first half of 2013.  If that prediction holds true, the next few months might be a good time to evaluate your current hiring strategies to ensure your firm is prepared for what will... more »
  • Forming a new post-Thanksgiving shopping tradition, U.S. consumers spent a record $59 billion during the four-day sale period that started on Thursday this year. According to news reports, the average shopper spent $427 through Sunday, up from $398 in 2011. So was any of that money spent on windows or doors? Hansons, the Michigan and Ohio window and door dealer, tweeted this on Cyber Monday... more »