Latest Articles in Strategies & Practices

  • Stan Greer Millwork put community ahead of company in time of need
        Giving Back EXCELLENCE IN COMMUNITY SERVICE   Stan Greer Millwork Hereford, Ariz.   In the summer of 2011 in Sierra Vista, Ariz., and the surrounding southern Arizona communities, it took a village to fight a fire. And it also took a long-standing window and door distributor business to support that village. Stan Greer Millwork, a second-... more »
  • A.W. Hastings carves out its role with innovative services
        Overall Excellence LEADERSHIP IN THE PROFESSIONAL MARKET   A.W. Hastings & Co.  Enfield, Conn.   Throughout the window and door industry, there are a handful of companies that have truly defined their categories. In the case of this year’ Overall Excellence, Leadership Serving Professionals winner, A.W. Hastings & Co. is recognized... more »
  • Newman Replacement Windows makes service “king” to stand apart
        Going the Extra Mile EXCELLENCE IN CUSTOMER SERVICE   Newman Replacement Windows Carlsbad, Calif. Being British gives Duncan Newman and his wife, Natalie, an interesting take on the American Dream. The couple views the 1950s as the heyday of customer service and aims for that wholesome feel of Americana in every aspect of their Southern California window... more »
  • Colorado dealer redefines its strategy in the face of diversity
        A Showroom that Sells EXCELLENCE IN RETAIL   SolarGlass Window & Door Boulder, Colo.   When Gwenael Hagan bought SolarGlass Window & Door nearly six years ago, the Boulder, Colo.-based dealer was facing the bankruptcy of the aluminum-clad manufacturer that made up 70 percent of its sales and the start of a deep and prolonged economic... more »
  • Investing in its people, Power Home Remodeling Group has its eye on the nationwide prize
        Overall Excellence LEADERSHIP IN THE HOMEOWNER MARKET   Power Home Remodeling Group Chester, Pa. Three years ago, Window & Door magazine recognized Power Windows & Siding with a Dealers of the Year award in the category of Leadership Serving Homeowners. At the time, the quickly-growing company had undergone a transformation of sorts, evaluating ways to get... more »
  • Be interesting, make people happy, earn trust and respect, and finally, and make it easy for customers to talk about your company. Those are the four key factors in successful word-of-mouth marketing program, according to Brian Bunt of EmptyBin.com, who spoke at the recent Window & Door Dealers Forum. They're not easy tasks. I certainly don't want to downplay the importance of keeping company... more »
  • Tablet technology expected to accelerate usage
    Door and window makers and their dealer customers are increasingly embracing the philosophy that showing is better than telling. Visualization tools, including online systems that show various options on standard homes and more sophisticated software that enables product photos to be shown on photos of individual customer homes, are gaining momentum. Entry door makers, with their many style,... more »
  • At the International Builders' Show in Orlando last February, I found myself querying numerous manufacturers on their biggest challenge. It was unanimously improper installations. This is not news, but verification of an age-old problem that continues to occur. It’s not out of control, but when a complaint arises, improper installations are usually the culprit. Why is this? If steps are... more »
  • Window and door companies at all levels are harnessing social networking tools
    Love it or hate it, believe in it or not, social media sites have changed the way we communicate, maintain relationships and conduct business. What might have once been viewed as a passing fad or an interest only among the younger generations is now solidly a part of the collective lifestyle of users of all ages and backgrounds, leaving company leaders to figure out how to harness the power of... more »
  • How do we accomplish everything we need to do to keep our businesses on track and running smoothly? That’s a pretty big topic you could write volumes on. We use a number of strategies to keep our pipeline filled. Networking: There are lots of ways to network. The most important thing is to actually get out there and do it. We are members of a local Business Networking International, which... more »