Latest Articles in Strategies & Practices

  • More window and door companies continue to embrace social media, but mobile technologies might take longer to establish themselves among manufacturers, distributors and dealers than some expected. These findings are the result of a series of questions included as part of Window & Door's 2013 Industry Pulse study, asking about the electronic tools and media companies use to... more »
  • Successful projects result from careful communication between the salesperson, client and installer. This communication is necessary because, initially, all three have different perspectives. Of course, there is a common goal: a quality product, properly installed, in a reasonable timeframe, at a fair price for all. To reach that goal, all perspectives should be considered, including the... more »
  • Advice for a stronger 2013 for your business…and for you
    Less than five minutes’ drive from my home, I have access to a series of trails that wind through the woods and around the shores of a reservoir. My wife and I regularly go and hike a loop we especially like; with some good elevation changes, it’s a nice workout in a serene setting. We rarely encounter anyone else. Sometimes I go alone, usually when I need some time to think about... more »
  • New housing starts are expected to be up nearly 20 percent in 2013, and it's anticipated remodeling and replacement will see double-digit growth rates in the first and second quarter. Ten years ago, that would have made window and door executives giddy about the year ahead. I’m not looking for giddy now. The past six years have been rough on most of our businesses. Dysfunction in Washington... more »
  • Every business owner knows that a successful corporate social responsibility strategy can do a lot for both your business and your community. During the holiday season, especially, many businesses put an emphasis on finding ways to give back, either by supporting a national cause such as Toys for Tots or by acting more locally and contributing to a local nonprofit or family in need. The holidays... more »
  • Forget social media; it’s still about information, and more than ever, information accessible on your website. I’m looking at a series of bar charts comparing eight communication sources across 2005-2011: e-mail, internet, print magazines, online magazines, manufacturer and retailer websites, newsletters and fax. Among surveyed remodelers and builders who were asked, “what is... more »
  • Just last month, Harvard’s Joint Center for Housing Studies released a promising outlook for the home remodeling industry, predicting it would continue to improve through the end of the year and into the first half of 2013.  If that prediction holds true, the next few months might be a good time to evaluate your current hiring strategies to ensure your firm is prepared for what will... more »
  • Forming a new post-Thanksgiving shopping tradition, U.S. consumers spent a record $59 billion during the four-day sale period that started on Thursday this year. According to news reports, the average shopper spent $427 through Sunday, up from $398 in 2011. So was any of that money spent on windows or doors? Hansons, the Michigan and Ohio window and door dealer, tweeted this on Cyber Monday... more »
  • “I feel lucky,” a Connecticut-based business friend told me following Hurricane Sandy.  “I have electricity and a roof, unlike the businesses on either side of me.” Sometimes, it is just about luck, but it’s also good to have a disaster recovery plan in place for your company.  In the case of my friend, Tom, the potential for long-term power outages and... more »
  • For those of us on the East Coast, Hurricane Sandy has packed a wallop. Estimates of the destruction and damage are just starting to come in.  Schools and businesses up and down the East Coast have been closed—even the New York Stock Exchange shut down for the first time in decades due to a weather-related incident. The Window & Door team is put the final touches on this week... more »