Latest Articles in Strategies & Practices

  • Charles Window & Door recognized for excellence in installation
    EXCELLENCE in  INSTALLATION     CHARLES WINDOW & DOOR LEADERSHIP: Co-owners Niko Frithof and George Pilloton LOCATION: San Rafael, Calif. SALES VOLUME: $5 million EMPLOYEES: 30 PRODUCTS: Milgard, Marvin, Integrity, Simonton, Andersen, Cherry Creek and White Bird Woods windows; Western Window Systems sliding and bi-fold doors; PlastPro and Simpson entry doors... more »
  • North Georgia Replacement Windows recognized for overall excellence in the homeowner market
    LEADERSHIP in the HOMEOWNER MARKET      NORTH GEORGIA REPLACEMENT WINDOWS LEADERSHIP: Co-owners Ted Kirk, president; Jonathan Collum, vice president LOCATION: Roswell, Ga. SALES VOLUME: $4.6 million EMPLOYEES: 10, plus subcontractors PRODUCTS: Vytex vinyl replacement windows, Weather Shield clad wood windows and doors, Precision Millworks PVC composite windows, and... more »
  • Associated Building Supply, Inc. recognized for overall excellence in the professional market
     OVERALL EXCELLENCE                  in the PROFESSIONAL MARKET          ASSOCIATED BUILDING SUPPLY, INC. COMPANY LEADERSHIP: Chris Cole, owner and president; Scott Thurber, vice president LOCATION: 9 in California—corporate office and 8... more »
  • In my latest From the Field column, I discuss the challenge of consistently estimating replacement jobs for different home conditions. The practice in our industry is to specify a base rate for a certain type of replacement (insert or full frame, for instance). This assumes reasonably accessible openings and sizes. Add-ons are then identified and bid by a qualified, experienced estimator. The... more »
  • Experienced estimators can sometimes bid an entire home of turnkey replacement windows almost within minutes of meeting with a potential client. It’s merely a matter of multiplying the number of openings by a rounded per-unit figure and voila!—there’s your estimate. Though common, this standard “per-opening” installed bid... more »
  • TV advertising may be expensive and offer leads that are hard to track, but it still has its place in your marketing mix, particularly if you’re a larger company. “Many of my window and door industry clients are switching from TV to more direct-response advertising like the Internet,” says Welton Hong, founder of RingRing Marketing, www.ringringmarketing.com. “They know... more »
  • In a modern marketing space dominated by short attention spans and immediate gratification, the former king of the advertising castle—the TV commercial—has seemingly been overthrown by a younger, faster medium we all hail as the almighty Internet ad. Couple this transition with the advent of DVRs in the late ’90s and we get a good picture of the hurdles TV ads have been... more »
  • In 2014, homeowners who are interested in window and door services do a lot of online research. And, they’re far more likely to select a dealer that clearly conveys credibility in a variety of ways. Some key ways to do so: Create a clear “About Us” pageThis isn’t the place to merely plop in a couple of brief biographical sentences. Instead, make sure this section clearly... more »
  • Did you know that October is National Energy Awareness month? It’s also the month when we bring awareness to issues including breast cancer, AIDS, lupus and CyberSecurity. And on a much less serious note, October is National Book Month, Adopt-A-Shelter-Dog Month, and Vegetarian Awareness Month… and that’s just to name a few of the causes that are recognized, celebrated and/or... more »
  • As I explain in my most recent From the Field column, in new construction, a “rough opening” is specified via the called-out window size and then framed accordingly. For replacement, however, a rough opening that already exists is used to suggest a replacement product frame size. However, that’s not the only dimensional reference. When measuring for full-frame replacement, we... more »