Latest Articles in Strategies & Practices

  • Fiberglass is only part of the story at Therma-Tru
    Celebrating its 50th anniversary this year, Therma-Tru Corp. is probably known first and foremost for pioneering the fiberglass door. Fiberglass is only part of the story, however, according to Dave Randich. “Right from the start, Therma-Tru was blessed with creative thinkers who were not afraid to develop and invest in new products,” says the current president of the Maumee, Ohio-... more »
  • According to the National Weather Service, conditions in the atmosphere and the ocean will make for a fairly normal 2012 hurricane season, meaning it will likely be a less active season than we’ve experienced in recent years. That’s welcome news for everyone, especially homeowners in coastal towns who struggled with destruction caused by Hurricane Irene last summer. However, the... more »
  • New demands and new materials mean constant change in the way windows and doors are made. The way we install our products has also changed in recent years. But the most rapid change we are seeing in the industry these days is probably coming in how we sell windows and doors. The internet has changed all our lives and today, it’s rapidly changing how we interact with customers and potential... more »
  • As in Samuel Beckett’s famous two-act play, “Waiting for Godot,” a lot of us must feel much like we’re waiting vainly for the arrival of some mysterious character to bring back happier days. True to the plot, while cruising through the statistics can dig up some positive areas to confirm a reasonable optimism, the overall economic picture remains largely inscrutable: Job... more »
  • How one window dealer uses Facebook, LinkedIn and Pinterest
    A recent report by the Pew Internet & American Life Project found that 82 percent of all Americans over age 18 access the Internet every day, and perhaps more surprisingly, more than half of American adults over the age of 65 are online as well. With such a huge percentage of the population looking to the Internet for news, information and networking on a daily basis, social media sites such... more »
  • Microsoft's launch of the Surface this week provides yet more evidence that the world is moving to tablets. More and more of us are walking around with iPads and other tablets. We're checking email, playing games and using them to read books and magazines. We're definitely seeing it. Window & Door's Digital Edition is now averaging 3,000 unique visits and more than 90,000 page views per... more »
  • This week, Starbucks announced an initiative aimed to increase U.S.-based manufacturing—and thus, add more jobs to our economy. In a nutshell, the coffee company launched a line of merchandise for its stores—mugs, coffee, things like that—made exclusively by U.S. workers. The Reuters report points out that Starbucks CEO Howard Shultz is calling on all executives to step up... more »
  • I wish I could say Window & Door is always on the cutting edge of technology and business trends, but I have to admit we fall behind every now and then. We were the first publication in the industry with a website featuring the latest news and, more recently, we were the first to offer our publication as an app, but we claim no firsts when it comes to Facebook.  In fact, we... more »
  • The Energy Star program, as jointly managed by the Department of Energy and the Environmental Protection Agency, is a long-time benefactor of incentives and tax breaks. It is a success story hailed as reportedly saving American $28 billion in 2008 alone. With Energy Star’s subsidized popularity and resulting influence in the market, window manufacturers have had little choice but to... more »
  • Window and door specialty retailers look to invest in efficiencies
    The degree to which window and door companies were impacted by the economic downturn may vary significantly, but it’s a safe bet to assume that every single one was affected in some way, shape or form. Today—looking to brighter days ahead—many companies are still trying to do more with less, fighting the necessity to pass price increases on to their customers and trying to take... more »