Latest Articles in Strategies & Practices

  • In recent weeks, I’ve been chatting with a few people in the industry about operations challenges they’ve tackled in the last year or so. Sure—money is tight all around. But some companies are carving out the budgetary space to explore efficiencies and add capabilities. From sales and marketing to scheduling to installation and service, window and door companies are still... more »
  • We’re looking at social media use among window and door dealers and manufacturers in our August issue.  Do you have a success story to share on how you’re connecting to customers using Facebook, Twitter, LinkedIn and other such tools?   I'll try to kickstart the conversation with this week's poll question. And whether you're a supplier, manufacturer, dealer or consultant, I'... more »
  • In preparing for my moderator role at this week’s Fenestration Manufacturers Conference—taking place right now in Pensacola Beach, Fla.—I participated in several conference calls with organizers to polish up our agenda. One of the topics of discussion we explored was raw material price increases and whether or not the market can sustain increases rippling through the supply... more »
  • Window & Door recently reached out to a number of people in the industry for an upcoming article looking at the impact of recent steps taken by the Federal Trade Commission designed to end the use of "exaggerated and unsupported claims" related to the energy-savings potential of windows. Gary Delman of Sunrise Windows in Michigan shared the following insights.  We thought... more »
  • With Earth Day coming, I thought I would turn my attention to green. In surfing the internet on the subject, I came across a a small business report on American Express's Open Forum that suggests that consumers are opting for green products less due to the weak economy, but companies continue to move in a greener direction.  The reason companies are embracing green, it suggests, is that... more »
  • Many of us as window and door dealers have managed to sustain our business in some of the worst economic times in history. Some dealerships in our markets did not and closed. My company has locations in three markets–Tampa; Cleveland and Milwaukee–so I have some idea what is happening on more than one dealer location front. I do not claim expertise, but hopefully I can offer a little... more »
  • It has long been an aspect of the law that when a seller says something about its product to induce sale, it needs to be a fair representation or liability can result. This type of claim can be frustrating for the seller. The consumer keeps the product, which appears to be working fine, but he or she sues for economic damage claiming to have been misled. The potential for such situations grows... more »
  • Does this sound familiar? You spend every waking minute at the office striving to improve your business operations and market share, but you lack sufficient data to determine how you stack up against your competitors. In essence, you’re flying blind. Or, you’re at the other end of the spectrum, drowning in so much data you can’t determine where to begin, or which charts, graphs... more »
  •   Welcome to Window & Door's ongoing coverage of the 2012 Fensterbau/Frontale trade fair. This page provides a look at some of the window and door components and equipment  showcased at the international event, held in Nuremberg, Germany at the end of march. Click here to read our overview report of the event.   Attention Fensterbau Exhibitors: If you’d... more »
  • With consumer confidence slowly but surely seeping back into the economy, some industry companies are banking on a decent home improvement season in the coming months. And this uptick in confidence also coincides with “spring home show” season, a dynamic that could prove to be a useful catalyst in the window and door industry. Let’s talk about home shows. Love ‘em or hate... more »