Latest Articles in Strategies & Practices

  • An electronic newsletter came to me yesterday from Abe Gaskins at MGM Industries.  He is an active blogger and the Tennessee vinyl window maker's website is filled with his wisdom on a variety of topics. This week he talks about search engine optimization and blogging and how it can translate into leads.  He says it's working for MGM and its dealer customers and he encourages... more »
  • Lavy Windows is a little company that packs a big punch
      Giving Back EXCELLENCE IN COMMUNITY SERVICE Lavy Windows  Camden, Ind. With just a handful of employees and serving homeowners and contractors in a small strip of counties in northern Indiana, it’s impressive to think of the hundreds of children and multiple communities Lavy Windows supports as part of its community service initiative. Guided by the... more »
  • Installation-centric company strives for complete satisfaction
      Plumb, Level & Square EXCELLENCE IN INSTALLATION Austin Retrofit  Austin, Texas After spending decades building a career in the window and door business, John Nelson Sr. still drives by customers’ houses in his free time to show off his company’s handiwork to his wife. “I’ll say, ‘Honey, you’ve got to see this one place we... more »
  • Windows & Doors by Brownell offers virtual companion to retail showroom
      A Showroom that Sells EXCELLENCE IN RETAIL Windows & Doors by Brownell Williston, Vt.   Windows & Doors by Brownell loves homeowners. This isn’t too unusual a concept for window and door companies, but founder and owner Les Brownell has built a retail and showroom strategy around his consumer-centric approach to business. The company has built... more »
  • Guide designed to introduce contractors to lead-safe work requirements
    The Environmental Protection Agency has created a video explaining its lead-paint Renovation, Repair and Painting Program and its certification requirements for contractors:   more »
  • Long-range forecaster James Madden of Exacta Weather, a non-profit worldwide team of meteorologists, states that there is “a potentially record breaking U.S. winter for 2011-2012, with extremely cold temperatures and exceptional levels of snow." So, given that wallets and maxed-out credit cards have already been taking severe hits at the gas pump and grocery store, it would be wise to... more »
  • Window & Door has announced its 2011 Crystal Achievement Award winners. Selected by a panel of judges representing all segments of the industry, the awards recognize significant innovations and achievements in window and door technology, manufacturing, and marketing. “This year's Crystal Achievement Award winners reflect the strength and resilience of our industry,” says John... more »
  • Visiting Cape Cod this past weekend, I got a first-hand look at a hurricane and also saw the effects of the storm. They were not catastrophic around me by any means, but trees went down and there were widespread power outages. This week's Talk comes from a friend's house as a result of power being down at my own. Anyway, the storm is on my mind, and I was curious how window and door... more »
  • The opportunity to honor many of our industry’s innovators with the Crystal Achievement Awards makes our September issue one of the most gratifying to work on each year. It’s not just about recognizing the winners, however. Looking through all the nominations always reveals something about the direction we’re heading as an industry. This year it was evident that window and... more »
  • The home improvement industry has come under close scrutiny for what some regulatory bodies are calling deceptive and misleading sales and employment practices. Unfortunately, many companies have already faced massive fines, penalties and legal fees. This column is designed to build awareness of some of the possible legal problems that dealers can encounter, as well as offer some cautions and... more »