Latest Articles in Strategies & Practices

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    Training and certification on lead-safe practices will be required for work on pre-1978 homes
    In April 2010, new Environmental Protection Agency rules go into effect requiring that contractors "take the proper precautions to work lead-safe, including minimizing the dust, containing the work area, and conducting a thorough cleanup to reduce the potential exposure associated with disturbing lead-based paint." The rules will affect companies doing window and door replacements, and... more »
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    Dealer finds customer satisfaction stems from setting homeowners' expectations
    Plumb, Level & Square Excellence in Installation  Custom Exteriors Pleasantville, Calif. Custom Exteriors has always used the best processes and materials for its installation, but the dealer has found that setting homeowners' expectations is an important part of the sale. A good installation comes with good products, a well-trained team of installers and a management... more »
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    Window & Door Honors Excellence in the Middle
    Window & Door, the leading magazine serving the window and door industry, has announced its 2009 Dealers of the Year award winners. This year’s program honored two companies as the top Overall Excellence winners. In addition, it recognized six Focused Excellence category winners—window and door retailers and distributors that stand out in the areas of marketing, installation... more »
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    Retail professionalism makes for a lasting impression
    A Showroom that Sells Excellence in Retail FAS Windows Winter Park, Fla. FAS Windows believes less is more when it comes to showroom displays. Too many products in a limited space takes away from a minimalist, upper-end feel. In an economy where homeowners are skittish and looking for ways to get the most value for their purchases, a showroom does more than allow potential... more »
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    ERP system alone is not enough to ensure "customer delight"
    Going the Extra Mile Excellence in Customer Service Feldco Factory Direct Des Plaines, Ill.    With additional locations, Feldco has invested in a customized ERP system to help manage the details, but the management team knows that true customer satisfaction comes from employees dedicated to promoting "customer delight." Feldco has figured out that the best... more »
  • It is unusual for the fenestration industry to fall within the scope of presidential action. It happened in February 2009 with President Obama’s signing of the American Reinvestment and Recovery Act, also known as the stimulus package. The law was designed to boost sales of energy efficient building envelope components, including windows and doors. The idea was to create jobs and reduce... more »
  • More than 100 years old, Marling continues to look for growth opportunities
    Overall Excellance LEADERSHIP SERVING PROFESSIONALS  Marling Lumber Co. Janesville, Wis. Business cycles don’t make the Marling Lumber leadership nervous. Now run by the fourth and fifth generation of the Marling family, the company has survived recessions and booms, expansions and even devastating fires. So while most of its competitors are struggling to keep the doors open,... more »
  • "The Home Improvement Couple" run their company on strong community, business principles
    Getting the Word Out Excellence in Marketing New York Sash Whitesboro, N.Y. Jill and Scot Hayes have branded themselves the "Home Improvement Couple," not only earning recognition for themselves in their community, but also creating a sense of trust in their company among homeowners. Jill and Scot Hayes get a lot more recognition than most window and door dealers. They... more »
  • It is now planning time for many fenestration companies. Most successful firms do annual planning for the entire company.  Many of these firms typically include marketing planning or research and development fiscal planning for new products in this process.  But few companies actually do market research planning. Yes, they may have a lump sum ready to be used for the annual customer... more »
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    Sticking to core values took discipline and a total company overhaul
    LEADERSHIP SERVING HOMEOWNERS   Power Windows & Siding Brookhaven, Pa. Like many companies, Power Windows & Siding started out small. Adam and Jeff Kaliner, cousins, started the company fresh out of the college scene, doing all of the marketing, estimating and sales calls out of a two-bedroom apartment. For 15 years, the company grew about 20 percent per year and continued... more »