Latest Articles in Strategies & Practices

  • Homeowners typically start the sales process by researching products, services and companies online. You can take advantage of this and reach such homeowners by posting educational material that answers their questions. This is known as content marketing. It comes in the form of email newsletters, flyers, project photos or videos, website articles, how-to guides and blog posts. Whether you... more »
  • Use manufacturers’ marketing materials to tell your story, your way
    There are many marketing tools that manufacturers make available to their dealers. But which is right for you? (Images courtesy of the author.) Many manufacturers offer various marketing materials that dealers can use to their advantage. These often include brochures, technical data, website product samples, color selectors, demo kits, presentation outlines, pitch books, training... more »
  • Tips on how to successfully integrate new equipment
    Prior planning is the most important aspect of adding new machinery to an existing production line, and it begins before the new equipment makes the first part, or is even delivered. The planning stage involves correctly identifying the need by evaluating the entire line. To accurately determine what part of the process needs to improve some of the questions you'll need to ask are: Are all the... more »
  • Depending on who one listens to, one could believe that the economy is either circling the bowl or firing up at the launch pad. The best focus in the midst of all of this confusion may simply be to regain some sense of normalcy. What might be the best case scenario? Perhaps we should turn to the likes of William B. Greiner, CFA, chief investment strategist for Mariner Wealth Advisors—a... more »
  • As a recent journalism graduate and classified millennial, I can tell you that entering the workforce is a difficult transition. Even though four years of college gave me a diploma (and, consequently, a few decades of debt), what it did not teach me was how truly different the professional world would be. Our college courses encouraged collective brainstorming, group projects and class... more »
  • A good sales strategy takes advantage of each phase in the sales cycle. But how do you get consumers interested in your product in the first place? The upcoming spring home shows offer a plethora of buyers who are actively seeking. You may already have a great product and a well-designed booth for your local show, both of which are necessary to attract the buyer’s eye. But another key to... more »
  • Many manufacturers offer various marketing materials that dealers can use to their advantage. These often include brochures, technical data, product samples, color selectors, demo kits, presentation outlines, pitch books, training opportunities and wearables. But, as a dealer, what do you need for an effective product presentation? It’s important to build a program that speaks to what your... more »
  • Marketing is what you make of it. At its best, it is a way of demonstrating that you care about your customers and about alleviating their pain points. Marketing can also communicate comparative advantages. Good marketing closes the sale. But you have to reach customers where they are. And, to win consistent business, you need to do more than just compete on price. You have to sell them on you.... more »
  •     Click the infographic for a larger image. Most business owners agree that having a great website and overall presence online helps generate leads and grow sales. Most also agree that their company’s website is one of their most valuable marketing assets. But many do not have an online marketing strategy. Instead of jumping from tactic to tactic and trend to trend,... more »
  • Happy New Year and welcome back to your weekly news source for everything windows and doors. Window & Door magazine and its member network, the Window & Door Dealers Alliance enter 2016 with some new plans to connect our audience and members with the people, products, information and innovation that will make this year a success. For one, you can expect to see new authors and topics in... more »