Latest Articles in Strategies & Practices

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    Boosting marketing and PR efforts during recession makes good companies great
    There is no news like good news–especially right now. You can’t open a newspaper or magazine without becoming depressed about the state of the economy. At times like this, is there really no good news to share or is it just overshadowed by a dark cloud of recession? Take note that many great companies were born from recession, including well-known empires, such as Proctor &... more »
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    Demonstrating the intangibles makes it easier to sell and upsell
    Consumers have new buying criteria, new performance expectations, and a savvy new attitude from the window research they perform on the Internet before the salesman come into the home. Many features that used to be the primary reason for selecting a window or door are being overridden by a product’s energy performance or green footprint. The recent passage of the stimulus bill has put an... more »
  • If you have ever become lost or nervous in the midst of a presentation, you’re not alone. Giving presentations is a scary proposition for many people, but with a little practice and preparation, you can confidently deliver engaging, impactful, and insightful messages. The key to delivering a high impact presentation is to deliver the “right message to the right audience at the right... more »
  • Many window and door companies, including retailers, distributors, and manufacturers, were among thousands of companies that the Occupational Safety & Health Administration recently contacted with letters suggesting that they need to do a better job.  The OSHA Web site provides information and many links to employers to help them comply with safety regulations.  Of particular... more »
  • Happy Earth Day. It's April 22 and millions of people will be marking the occasion by talking about the environment, global warming, recycling, and more. Many companies are marking the occasion too. What about your company? That's our poll question of the week. Why do I ask? I guess to see just how many window and door companies are truly embracing "green." Most companies in our... more »
  • Align with dealers, distributors and manufacturers that have the financial standing to endure declining market conditions. To accomplish this, do your research. Local and regional companies may not have the same financial backing as national companies - especially those with diversified parent companies that have a proven history to withstand economic downturns.   Simonton Windows produces... more »
  • As a candidate, President Obama promised "change." Although I don't necessarily think it came from the White House, "change" is now evident in the window and door industry. The change is being applauded by many. With the enactment of the stimulus package, there is now a real tax incentive for homeowners to upgrade the energy efficiency of their homes. Manufacturers and... more »
  • Accept the outcome. A lost sale is not necessarily failure. Furthermore, a sale that is unprofitable is not a victory. Recognize that you will not win every battle and learn from your losses. While you may not win the battle, you will emerge victorious in the war.   This week’s tip comes from Rick Davis, president of Building Leaders, Inc. and author of the book, Strategic Sales in... more »
  • In an effort to boost the sagging economy and further political agenda items, President Obama and Congress recently enacted the American Recovery and Reinvestment Act of 2009. One notable element of that legislation is the energy efficient home improvement tax credit. Under the Internal Revenue Service code, purchase of exterior windows and/or exterior doors that improve energy efficiency of... more »
  • In Tucson last week, the Window & Door Manufacturers Association outlined plans to get its members' voices heard in Washington. Given the industry grumbling about the last minute shift in window, door and skylight tax incentive requirements in the stimulus bill, I suspect some wish our industry’s presence was already stronger there. Would a stronger industry lobbying effort... more »