Latest Articles in Strategies & Practices

  • Like many Americans this year, I am about to take on a home renovation project. And I am both excited and terrified at the prospect.    To ease myself into the remodeling process, I recently attended a local home & garden show, where I was greeted by seemingly thousands of companies: from window dealers to full-scale remodelers to specialty businesses. First on my list: three new... more »
  • At Woodland Windows & Doors in Roselle, Ill., affirmation is king. It started in 1969 when founder and patriarch, John Mariotti, said, "Yes, I can sell that," when asked to be the specialty dealer for a national window brand. And it has carried through—literally—to the present day on the side of the company’s 10 trucks. Like a dealer’s showroom, the... more »
  • In Window & Door’s 2014 Industry Pulse, dealers and manufacturers agreed that changes in materials pricing would present the biggest challenge this year in terms of external factors. What about internal business challenges? In my experience as a senior editor of Remodeling magazine―where for nearly a decade prior to joining Window & Door I covered everything from legal issues and... more »
  • I'm in Las Vegas this week at the International Builders' Show, where I'm always struck by the sheer size of the event. Last year, IBS attracted upwards of 50,000 attendees, and judging by the activity on the trade show floor today, I'd say that number will be higher this year. One builder went so far as to tell me the show "looked like the good 'ole days." And while that's wishful... more »
  • At the start of each new year, January 1 presents a fresh opportunity to achieve greatness. Whether that means creating new strategies to achieve new objectives or tightening up tried-and-true tactics to increase earnings, the start of the new year brings with it a feeling of potential. At Power, one of our top priorities at the beginning of each year is recruitment. Developing a talent strategy... more »
  • Some companies are intimidated by social media, especially when it comes to opening up to public comments. But the reality is that even if you aren’t using social media—be it LinkedIn or Facebook—you are. There are conversations—good and bad—already taking place about your company on the web. At the very least, you need to be aware of these conversations so you can... more »
  • Manufacturers and dealers discuss product mix, sales strategies, and investment opportunities
    The biggest regional differences are in the options that people want, not the growth pattern,” says Joe Guarino, president of Sunrise Windows. “Wood grains are strong in the Midwest; Texas and New England like white windows; and glass packages vary by geography, either to keep heat in, or keep cold out. And almost everyone wants narrow profiles that maximize window space.”... more »
  • Brian Martineau, director of fabricated product sales for AGC Glass Co. North America, calls the company’s new Southeast glass fabrication facility near Atlanta a “start-up.” The glass company operates 17 fabrication facilities and three float plants in the United States, but it’s doing things differently at the Southeast AGC facility in Lithia Springs, Ga., said Martineau... more »
  • More major retailers are deciding they can’t wait for Black Friday and will open their doors on Thanksgiving. Meanwhile, as we head toward the holidays this year, I’ve been seeing more commercials and references to Small Business Saturday.   Supported by American Express, Small Business Saturday is designed to celebrate local businesses and encourage consumers to “... more »
  • There are many ways in which a thoughtfully designed Internet marketing campaign can build and convert leads for window and door businesses. From improving your website's search engine optimization so that it appears higher in search results to targeting local homeowners in specific demographics with mobile marketing, these methods can provide an excellent return on investment for your business.... more »