Latest Articles in Strategies & Practices

  • Today’s Internet-savvy consumers make having great online reviews for your business an absolute necessity. Many people won’t even bother with a window and door business that doesn’t have several strong reviews on sites such as Angie’s List, Google or Yelp. Obviously, it’s bad to have negative online reviews on your business; but it’s actually just as bad to... more »
  • At my company, we work with a lot of window and door businesses, and I make a point of telling my clients that an online marketing campaign can never be static. It has to be dynamic; it has to evolve based upon sudden changes at Google, the new ways people are accessing online information, and so on.     The online world works fast — faster than we could have imagined. That's how... more »
  • During a replacement installation, the installer is likely the only trade on the job, and he or she controls the quality of the finished project. But the existing condition of the structure, fenestration or components can limit installers’ ability to do their job properly if conditions won’t accommodate good installation practices. To make matters worse, industry instructions for many... more »
  • My wife grew up learning to cook under her mom’s mentorship. She followed recipes, starting with the basics, before tackling more challenging dishes. Today, she rarely uses a recipe, and believe me I am never disappointed.    On occasion, if Jenn wants to take on an unfamiliar dish, she’ll reach for a favorite cookbook and follow a recipe. This prepares her for what to... more »
  • I recently read “How to Promote Your Blog Content: 40+ Experts Share Marketing Tips.” A common theme among respondents regarding the success of a blog is the importance of relationship building. As social media expert Carol Lynne Rivera puts it, “[You] need to be involved in getting to know people–other bloggers and business people, commenters, subscribers, Twitter and... more »
  • Like many Americans this year, I am about to take on a home renovation project. And I am both excited and terrified at the prospect.    To ease myself into the remodeling process, I recently attended a local home & garden show, where I was greeted by seemingly thousands of companies: from window dealers to full-scale remodelers to specialty businesses. First on my list: three new... more »
  • At Woodland Windows & Doors in Roselle, Ill., affirmation is king. It started in 1969 when founder and patriarch, John Mariotti, said, "Yes, I can sell that," when asked to be the specialty dealer for a national window brand. And it has carried through—literally—to the present day on the side of the company’s 10 trucks. Like a dealer’s showroom, the... more »
  • In Window & Door’s 2014 Industry Pulse, dealers and manufacturers agreed that changes in materials pricing would present the biggest challenge this year in terms of external factors. What about internal business challenges? In my experience as a senior editor of Remodeling magazine―where for nearly a decade prior to joining Window & Door I covered everything from legal issues and... more »
  • I'm in Las Vegas this week at the International Builders' Show, where I'm always struck by the sheer size of the event. Last year, IBS attracted upwards of 50,000 attendees, and judging by the activity on the trade show floor today, I'd say that number will be higher this year. One builder went so far as to tell me the show "looked like the good 'ole days." And while that's wishful... more »
  • At the start of each new year, January 1 presents a fresh opportunity to achieve greatness. Whether that means creating new strategies to achieve new objectives or tightening up tried-and-true tactics to increase earnings, the start of the new year brings with it a feeling of potential. At Power, one of our top priorities at the beginning of each year is recruitment. Developing a talent strategy... more »