Latest Articles in Strategies & Practices

  • As more consumers turn to the Web, dealers need to make sure people can find them
    If you own a window and door company of any size, you've likely found out that marketing your business in this digital age can be a confusing process. You could be a certified member of Mensa with an abiding interest in technology and still find yourself behind the eight ball in a hurry. That's because today's tech developments occur with such blinding speed that by the time you understand one... more »
  • For most people, the summer season is synonymous with sunny days, a packed social calendar and vacation time. It’s overwhelmingly recognized as the most popular time of year for relaxation, much to the chagrin of business owners everywhere come June 21st. As the temperature rises, and the days get longer, it’s easy for even the most motivated employees to lose enthusiasm, and... more »
  • This is sort of a trick question, actually. Any dealer that has weathered the storm of the last few years is likely a dealer worthy of recognition. We've been through a lot with the housing market rollercoaster, and last year's Dealers of the Year winners were stories not only of survival, but also of companies that learned to thrive in the new normal of window and door sales, distribution and... more »
  • Suppliers report demand for equipment and software is on the rise as the window and door market continues to improve
    Spurred by an increase in window and door sales, manufacturers are showing increased willingness to invest in production operations. Orders for new equipment and systems are up, and suppliers expect greater demand going forward. “There is pent-up demand in nearly every area of the country and most every segment of the market,” says Morgan Donohue of Erdman Automation Corp., the... more »
  • Job site efficiency results in faster, higher quality―and ultimately more profitable―installations. However, achieving high levels of efficiency is by no means automatic. It takes a dedicated effort to assess and develop productive work habits. Perfect efficiency is unattainable, but continuous improvement offers great returns. Workflow is a key component to job site efficiency. Specifically,... more »
  • A recent survey from the National Association of Home Builders found that one of the top factors home buyers look for in a home is energy efficiency. While that might not be a surprise to those of us in the remodeling industry, it certainly reinforces what our customers have been telling us for the past 20 years. With the subject of climate change and green living top of mind, and as some states... more »
  • In this issue, we focus on entry doors, and I urge everyone to read our main feature article, "Entry Doors See Sales Resurgence," on page XX.  It offers a number of good insights into the door market, of course, but what I like about it is the enthusiasm manufacturers express across the board.  Door manufacturers are reporting double-digit growth, thanks in no small part to... more »
  • This week, Marvin Windows is highlighting the fact that it offers windows meeting passive building standards that are "made in the USA," offering customers faster turnaround and design flexibility, it states. The Earthwise Group of vinyl window manufacturers was also honored as the "Made in the USA Certified " company of the year.  And, "Made in the USA" was an... more »
  • It seems as though cloud-based computing is picking up steam in the manufacturing sector. "The best manufacturers I’ve visited this year all share a common attribute," writes Louis Columbus, a Forbes contributor in a recent column. "They are obsessed with making themselves as easy as possible to work with from a supply chain, distribution and services standpoint.... more »
  • My first foray into the window and door business was in early 1984.  Many things have changed in the sales arena since then, except for one: the challenge of converting a lead into a sale.  The first step in the sales process is to find a prospect interested in your products and to set up a sales appointment. With the appointment comes the challenge of converting the homeowner's... more »