Latest Articles in Strategies & Practices

  • Window & Door Dealer Days will debut this fall in Atlanta, where the focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows, doors and related products. Like the name implies, the Dream Showroom is designed to inspire dealers looking for ideas to upgrade their retail spaces.  Safe... more »
  • Is outsourcing an option to labor shortages?
    In Window & Door’s recently published article, “The Industry Pulse,” many dealers and manufacturers indicated positive growth in the last year. But, positive growth has brought with it certain challenges—one of which is finding qualified workers. According to The Associated General Contractors (also cited in the Window & Door coverage), “83 percent of... more »
  • I just returned from the AAMA industry conference held last week in Fort Lauderdale. I arrived a day early—the same day my home city of Memphis was being pounded by an ice storm and completely shut down for the next two days. The conference, on the other hand, was just cranking up. As I texted images back and forth to my wife (hers of ice, mine of sand), it was almost humorous trying to... more »
  • Improving the page-load time on your website might not sound like the most exciting tool in your window and door marketing game plan. However, a fast-loading site is one of the greatest advantages you can have over your competitors. According to surveys by industry experts Akamai and Gomez.com, almost half of Internet users expect a site to load in two seconds or less, and they’re likely to... more »
  • Now that 2014 is in the rearview mirror, it’s time to turn our attention to the many opportunities for success in 2015. For window and door businesses, this is a great time to take advantage of the dynamic nature of online marketing. Things change quickly in this world, and while that can be scary for business owners resistant to change, it’s a great opportunity for those looking to... more »
  • At last week’s International Builders Show in Las Vegas, many conversations about marketing and new trends in windows and doors took an inevitable turn toward the latest challenge for the industry: millennials. Specifically, how to market to them, what trends they’re attracted to, and how to get them to participate in the housing market were among the topics of choice. As it’s... more »
  • “Mobile” is a word everyone knows, but it has a specific meaning regarding online marketing. But what exactly does mobile mean in this context and how can you optimize your website for mobile devices? Responsive DesignMobile refers to the way potential customers are receiving information online via mobile devices, such as smartphones and tablets. Not only did sales for this category... more »
  • A few years ago, I was contracted by a dealer to perform the take-off of full-frame replacement windows for a very old home. This was my only role for this job. A general contractor would hire out the installation to a crew with window replacement skill-level unknown to me. Most of the existing windows were double-hung wood, old-generation weight and pulley, with very robust exterior casing and... more »
  • I vividly remember a specific encounter years ago when I stepped into a fenestration dealer’s sales office to order some full-frame window units for a replacement job. The units were round-top mulled combinations, so they required more attention than normal for proper sizing. The salesperson and I were only acquaintances. However, I was purchasing from him because he had referred this... more »
  • In a recent Talk from last month, we started a discussion on the labor issue—that is, the lack of qualified candidates for work in this industry. More than 70 percent of poll participants reported that they cannot find skilled laborers to hire. We received some more insight on the subject, and it seems that the topic has yet to be exhausted, so we’ll finish it here. We received a good... more »