Latest Articles in Strategies & Practices

  • With every tweet, share, like and pin, it becomes more apparent that social media is growing as a major tool for communication in the United States. In fact, recent surveys calculate that time spent on social media accounts for one out of every six minutes spent online in the U.S. Add to that the fact that social media advertising is projected to increase from $2.1 billion in 2010 to $8.3 billion... more »
  • Canada’s Durabuilt Windows & Doors marks 25th anniversary while positioning itself for the future
    Durabuilt Windows & Doors is celebrating. This year marks the Edmonton, Alberta-based manufacturer’s 25th anniversary; the launch of a new logo and brand image; and a place on Canada’s Best Managed Companies list. The reasons for that honor are many, but Joe Sunner, president, says Durabuilt’s success is rooted in “hard work, around-the-clock dedication and... more »
  • With the spring season rapidly approaching, a number of homeowners may be preparing to attend their area’s seasonal home shows. For many in the remodeling industry, it likely feels as though exhibiting at a home show is one of the oldest tools in the shed. In an age when homeowners have increasing online options for researching home remodelers, projects and products, it may seem old... more »
  • Let me start off by saying I do not intend to have a conversation about gun control legislation. However, it’s pretty difficult to ignore the unfortunate series of events our country has experienced at the hands of misguided gunmen in the last several months—including an incident just yesterday at a Texas college. What I am interested to know is whether your workplace has security... more »
  • Like most Americans, I spent part of the holidays following the news of the fiscal cliff negotiations. I was relieved when a deal was finally struck, thinking the stage is set for window and door industry growth in 2013, if only Washington can keep out of the way. With all the discussions focused on tax rates for upper income people and potential spending cuts, however, I didn't give much thought... more »
  • More window and door companies continue to embrace social media, but mobile technologies might take longer to establish themselves among manufacturers, distributors and dealers than some expected. These findings are the result of a series of questions included as part of Window & Door's 2013 Industry Pulse study, asking about the electronic tools and media companies use to... more »
  • Successful projects result from careful communication between the salesperson, client and installer. This communication is necessary because, initially, all three have different perspectives. Of course, there is a common goal: a quality product, properly installed, in a reasonable timeframe, at a fair price for all. To reach that goal, all perspectives should be considered, including the... more »
  • Advice for a stronger 2013 for your business…and for you
    Less than five minutes’ drive from my home, I have access to a series of trails that wind through the woods and around the shores of a reservoir. My wife and I regularly go and hike a loop we especially like; with some good elevation changes, it’s a nice workout in a serene setting. We rarely encounter anyone else. Sometimes I go alone, usually when I need some time to think about... more »
  • New housing starts are expected to be up nearly 20 percent in 2013, and it's anticipated remodeling and replacement will see double-digit growth rates in the first and second quarter. Ten years ago, that would have made window and door executives giddy about the year ahead. I’m not looking for giddy now. The past six years have been rough on most of our businesses. Dysfunction in Washington... more »
  • Every business owner knows that a successful corporate social responsibility strategy can do a lot for both your business and your community. During the holiday season, especially, many businesses put an emphasis on finding ways to give back, either by supporting a national cause such as Toys for Tots or by acting more locally and contributing to a local nonprofit or family in need. The holidays... more »