Latest Articles in Markets & Trends

  • The popular marketing campaign, “what happens in Vegas, stays in Vegas,” won’t necessarily apply to this year’s GlassBuild America. For newcomers like myself, this event seems like one for sharing ideas and networking with leading figures in the industry—which can and will extend long after the event comes to a close.    Just merely a year ago, it would... more »
  • The Irrefutable Laws of Creating Useful Content
    Content marketing isn’t new—we just call it something different than we called it before. At its core, content marketing is really about telling stories, answering questions and making calls-to-action. To that end, there are some irrefutable laws of content marketing that, if put into practice, can create content that will outlive the internet. Use the following four principles and... more »
  • The Top Three Elements of a Dream Showroom
    There should be an obvious flow to your showroom floor that encourages customers to keep walking through. This not only increases your chance of capturing their attention, but also strategically controls the ebb and flow of traffic in your showroom. (Image courtesy of DAC Products.) Even in the digital age, there is no substitute for a brick-and-mortar showroom. People want to walk... more »
  • The central focus of this year’s Window & Door Dealer Days event, the Dream Showroom offers exhibits tailored especially to window and door dealers. The revamped and elevated space features residential fenestration products and technologies in an upscale home-inspired showroom. Here is a sneak peek of the products the Dream Showroom sponsors will have on display. See the products more »
  • Editor’s Note: Marcus Sheridan, “The Sales Lion,” is One of Inc. Magazine's 25 Top Social Media Speakers and will present the keynote address at this year’s Window & Door Dealer Days event, held at GlassBuild America. Sheridan will provide Dealer Days attendees with actionable ideas to grow their own businesses during his keynote on October 19 at 10:30 a.m. For... more »
  • Have you heard about the changes on Angie’s List? The site’s paywall was recently removed, providing homeowners free access to Angie’s List—what used to cost about $40 per year. As the owner of a windows and doors company, this change could have a direct impact on your online presence. Angie’s List is a hub for businesses in the home services market and is a great... more »
  • What the UK’s divorce from the EU could mean for the fenestration industry
    Last week, a new term was added to our vocabulary: Brexit. On June 23, UK voters weighed in on whether it should leave the European Union; a marginal 52 percent majority of the vote to leave won the referendum. In this thorough breakdown of the referendum, the BBC reported that the voter turnout was the highest for a UK-wide vote since 1992. As an immediate result of the referendum and British... more »
  • Find here a handful of automation solutions and some of the manufacturers that are incorporating them.
    View the product showcase Automation in Fenestration   more »
  • How manufacturers are incorporating automation in terms of safety and efficiency; what dealers need to know to sell it
    Pella’s Insynctive technology offers homeowners the flexibility of motorized blinds and window shades that can be controlled using a status indicator or remote control, or while away by connecting with a compatible home automation system. (Image courtesy of Pella.) In the last issue of Window & Door, we took a look at automation options available relating to convenience, mostly... more »
  • How codes are adapting to Wildland-Urban Interface
    Suburban sprawl, where new neighborhoods impinge on fire-prone open grasslands, forests or brushy areas, has created a complex landscape known as the Wildland-Urban Interface. While these attractive neighborhoods offer views and access to nature, all are put at risk during a brush or wildland fire. The landmark 2002 fire season served as the catalyst for a concerted effort to develop WUI codes... more »