Latest Articles in Markets & Trends

  • Evaluating window lines at the retail level
    Window and door manufacturers are introducing an increasing array of decorative options and performance upgrades to meet consumers’ increasing demands and differentiate their product lines. In this competitive market, however, dealers are taking the time to look beyond the hype of a new product to evaluate its value on a number of fronts. With new lines promising increased U-values, new... more »
  • Potential opportunity, but the industry and individual companies need to be aware of movement
    Should window dealers become home performance companies? While the home performance industry is still in its infancy, indications in the marketplace and in regulatory arena point to sharp growth in this field in the near future, according to many window and door industry professionals. “The green movement is the next frontier. If you’re not a business owner willing to change, you... more »
  • "At the heart of the growing trend toward 'modern traditional' residential design is the desire to blend the ordinary with the extraordinary," says a recent press release from CMI, announcing th company's new hollow core CraftMaster Conmore molded flat panel interior door. "Today, homeowners are seeking the familiar comforts of traditional design in more contemporary, fresh styles... more »
  • New report sees modest increases in 2011 and stronger growth ahead
    Residential window sales are expected to inch up once again this year, following a modest recovery in 2010, according to a new report from the American Architectural Manufacturers Association and the Window & Door Manufacturers Association. Offering projections through 2014, the study foresees remodeling/replacement sales rebounding over the next few years. The new construction market is... more »
  • There is a reason why business networking site, Linkedin, was able to go public and grow in a down economy. Its growth is a result of the majority of its members being out-of-work, mid- to senior-level executives searching for any opportunity to network in their fields of expertise to obtain a job. If they are not out of work, they are running scared that the bleak outlook for the economy will... more »
  • Homebuyers and homeowners demanding increased energy efficiency, enhanced security and upgraded style
    Although entry door sales have suffered in recent years, the industry is well positioned for growth. Markets are improving, manufacturers and suppliers agree, and both homebuyers and homeowners are looking for increased energy efficiency, enhanced security and upgraded style in their entryways. The outlook is positive, says Larry Jones, senior product manager at Therma Tru Doors. Not only is the... more »
  • This week, I received an announcement from American Vision Solar about a new program for homeowners.  It caught my eye because the Southern California company is also a window dealer. Another reason it caught my eye is that it followed on the heels of a news report last week about Lowe's Home Improvement entering the solar business. Obviously solar has been capturing more attention in the... more »
  • Given the state of the economy in general and the housing construction industry in particular, the high-ticket preferences that transformed living spaces during the housing boom appear to be giving way to more practical, dollar-conscious ones. The 2015 HomeResults of the National Association of Home Builders’s “The New Home 2015” survey of builders, published in December 2010,... more »
  • I love this phrase: “channel blurring.” Thank you Home Channel News for a very interesting article on the mix-and-match happening in retail channels. This “channel blurring” can be seen in Home Depots selling household cleaning supplies, the article points out, or traditional hardware stores selling pet supplies. The strategy behind such efforts is that when shoppers are... more »
  • Sure, there were concerns about a tax credit hangover in the replacement and remodeling market as the year began, but most industry folks I talked to were talking positively about 2011. It might not be a gangbuster year, but I got the sense that most window and door manufacturers and dealers in this segment were looking for growth. Unfortunately, we've been getting mixed signals of late. On the... more »