Latest Articles

  • How transparency supports business growth for manufacturers
    A strong market exists for products that are responsibly sourced and conscientiously manufactured. (Image courtesy of Andersen Corp.) Andersen Corp. partnered with industry peers in developing and publishing the fenestration industry’s first Product Category Rule, which provides the guidelines for reporting a product’s environmental impacts over its lifecycle in an... more »
  • What dealers need to know about selling energy-efficient products
    In a recent study, remodelers reported that 78 percent of their customers would pay more for a green home. (Image courtesy of Ply Gem.) On the front line of sales and marketing, window dealers are a crucial partner to product manufacturers and trade professionals. As the movement toward greener living continues to influence homeowners and manufacturers alike, it’s no surprise that... more »
  • Submit your products on display at GlassBuild America 2016
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  • Having been a guest speaker at window and door tradeshows several times, including at Window & Door Dealer Days, I’m greatly looking forward to attending this year’s event in Las Vegas next week, October 19-21. At previous events, I’ve spoken at length about internet marketing techniques that work best for W&D businesses, such as website conversions, pay-per-click... more »
  • Editor’s Note: Marcus Sheridan, “The Sales Lion,” is One of Inc. Magazine's 25 Top Social Media Speakers and will present the keynote address at this year’s Window & Door Dealer Days event, held at GlassBuild America. Sheridan will provide Dealer Days attendees with actionable ideas to grow their own businesses during his keynote on October 19 at 10:30 a.m. For more on... more »
  • If you’re a typical dealer of windows and doors, you need a $1.5 million line of credit for every $10 million in business. Accordingly, if your revenues are $5 million, a $750,000 LOC is what’s required. This level of funding assures you’re not chronically cash hungry and have funds for early-pay discounts, inventory, strategic investments or even a recession. Finding a bank is... more »
  • Tradeshows are great opportunities to meet new contacts and reconnect with old friends. They are also a good time to see what your competitors are bringing to market, and they present plenty of opportunities to run into many old friends. Because ours is a tightknit industry, many of those old friends may now likely be competitors. When competing companies with friendly ties are close together,... more »
  • It’s not just for the big boys
    The belief that small- and mid-sized business owners do not need to make cyber security a top priority is a dangerous misconception. At the AAMA Summer Conference, Larry D. Sjelin, Sr., chief of staff, Center for Infrastructure Assurance and Security, University of Texas at San Antonio, spoke about how cyber thieves have increasingly targeted small businesses over the last four years. Viewing... more »
  • Bring your true purpose to light
    Once an organization defines its leadership statements, it’s important to continually reinforce the message. For example, ProVia uses this flyer as a paycheck stuffer to put one of the statements in front of its employees. (Image courtesy of ProVia; pictured: Pam Ott.) My company recently took all of its employees on an eye-opening journey over the past several years. It began in... more »
  • Innovations for tomorrow, on display at GlassBuild America: The Glass, Window & Door Expo this fall in Las Vegas
    In the last decade, the fenestration industry has been defined by its innovations, from the factory floor to the final project. New production technologies and automation solutions, from fully integrated fabrication software to robots, have increased production efficiencies and improved quality. New machinery and equipment have delivered a widening array of solutions to meet design trends. Next... more »