Latest Articles

  • The Top Three Elements of a Dream Showroom
    There should be an obvious flow to your showroom floor that encourages customers to keep walking through. This not only increases your chance of capturing their attention, but also strategically controls the ebb and flow of traffic in your showroom. (Image courtesy of DAC Products.) Even in the digital age, there is no substitute for a brick-and-mortar showroom. People want to walk... more »
  • The central focus of this year’s Window & Door Dealer Days event, the Dream Showroom offers exhibits tailored especially to window and door dealers. The revamped and elevated space features residential fenestration products and technologies in an upscale home-inspired showroom. Here is a sneak peek of the products the Dream Showroom sponsors will have on display. See the products more »
  • Update of ASCE 7 likely to confuse design wind pressures for residential construction
    In the last few installments of Code Arena, we’ve looked at the more significant proposed changes to the 2015 ICC Group B codes and their potential impact on the fenestration industry. This month’s column provides an overview of the proposed changes for structural design of residential buildings that were approved during the 2016 ICC Group B Committee Action Hearings. If the approval... more »
  • Editor’s Note: Marcus Sheridan, “The Sales Lion,” is One of Inc. Magazine's 25 Top Social Media Speakers and will present the keynote address at this year’s Window & Door Dealer Days event, held at GlassBuild America. Sheridan will provide Dealer Days attendees with actionable ideas to grow their own businesses during his keynote on October 19 at 10:30 a.m. For... more »
  • Have you heard about the changes on Angie’s List? The site’s paywall was recently removed, providing homeowners free access to Angie’s List—what used to cost about $40 per year. As the owner of a windows and doors company, this change could have a direct impact on your online presence. Angie’s List is a hub for businesses in the home services market and is a great... more »
  • In the age of takeoff apps and software, has the industry completely gone digital? When we ultimately place our fenestration order online, we are forced into a digital format, entering numerous details prompted by the manufacturer. Yet the field takeoff may be done with an electronic tablet or a pad of paper. Is digital now easier than analog and does it better assist in accuracy? Or, is it true... more »
  • Submit information on your energy efficient windows & doors for the residential market
    The October/November issue of Window & Door magazine will feature a special product section all about energy efficient products in the residential fenestration space. To be included, fill out the form below by Thursday, September 8. *All submissions will be edited according to Window & Door style guidelines. Products will be included in the print edition as space is available,... more »
  • This past weekend I had the opportunity to attend my 35th high school reunion. Since graduating in 1981, my 75 classmates and I have managed to come together every five years—truly a testament to the bonds of our friendship.  During the evening, we learned whose parents have passed on, whose children have married and had babies of their own, whose jobs have changed, and who has retired... more »
  • Unlocking the secrets of Yelp
    Superman and Kryptonite. Harry Potter and Voldemort. Your cat and the vacuum cleaner. They’re all natural enemies, just like business owners and Yelp. That’s the common rationale, anyway, and it’s understandable. While not all business owners necessarily hate Yelp, many—including plenty of window and door professionals—would be perfectly happy if America’s... more »
  • Tips on how to train and motivate unskilled laborers
    I’ve hired my share of workers and have learned some hard lessons about what influences quality employees—whether they have experience or not. As a crew leader in the field, I learned some effective tips on how to successfully train, instruct and motivate new employees, which I’ll share here. tip #1 SET THE STAGE Don’t just “start working.” Instead, begin by... more »