Latest Articles

  • As an online marketing expert specializing in window and door companies, I repeatedly hear one question from prospective clients: Should our company invest in pay-per-click advertising? Actually, the question isn’t always phrased that way because not everyone understands what PPC actually is. Sometimes the question is, “Are those ads that show up on search pages worth it?”... more »
  • AMD and Remodeling Shows coming this October
    It is show season for the window and door industry, with both the AMD Annual Convention & Tradeshow and the Remodeling Show on the calendar this October. This year marks the 50th anniversary of the AMD event, sponsored by the Association of Millwork Distributors. Scheduled for October 19-23, the show will take place at Florida’s Tampa Bay Convention Center. Doors and related components... more »
  • For the second week in a row, I find myself surrounded by really smart people. I listened to dealers share their insight at the WDDA Dealers Forum last week, and heard even more ideas being volleyed between professionals at this week’s AAMA Fall Conference. Between the two events, I got high-centered on a recurring theme: industry jargon. The more time you spend in an industry, the more you... more »
  • Introducing the 2014 Crystal Achievement Award Honorees
    Window & Door is pleased to announce its 2014 Crystal Achievement Award winners. Selected by a panel of judges representing all segments of the industry, the awards recognize significant innovations and achievements in window and door technology, manufacturing and marketing. The Crystal Achievement Award winners are determined by three panels of judges. For our Technology award categories, we... more »
  • whyskylights.com, Velux America
    The Challenge: To inspire and educate consumers about Velux’s skylight products and installation. “For years, Velux has provided homeowners with very detailed information about the features and benefits of skylights. But in analyzing our web presence, we found that many consumers still had basic questions about pricing, installation, which skylights best serve different areas... more »
  • www.lacantinadoors.com, LaCantina Doors Inc.
    The Challenge: “Our challenge was to improve upon our visual presentation, navigation and user-friendly experience while introducing two new product categories,” says LaCantina Doors President Lee Maughan. The Winning Solution: By redesigning the home page to incorporate video and rollover content and strategically implementing uniform architecture across our entire product... more »
  • www.vinylvisions.net / www.trimquick.com, TrimQuick, a VinylVisions Co.
    *There is a tie in this category The Challenge: “In this age of multiple browsers and personal devices, creating websites that maintain continuity across all the different platforms is challenging,” says Dan Bidwell, president, VinylVisions. With more than 500 different products and color options, TrimQuick wanted to make what the company calls “a very simple product line... more »
  • www.innovativeglasscorp.com, Innovative Glass Corp.
    *There is a tie in this category The Challenge: Helping site visitors—especially those unfamiliar with the products—comprehend Innovative Glass Corp.’s three dynamic technologies: switchable glass products such as LC Privacy Glass, SPD SmartGlass and sunlight responsive SolarSmart Glass. “Our website is meant to change people’s reactions to our products from... more »
  • PGT Industries
    The Challenge: PGT’s goal for its product literature was to “simplify the consumer’s purchase decision and our dealers’ selling process,” explains Todd Antonelli, vice president, sales and marketing, for PGT. The company wanted to “lead consumers down a logical decision path of selecting a product that best suits their needs, budget and project scope.... more »
  • Brochures and Photo Idea Book, NanaWall Systems
    The Challenge: “With over 20 products within three families used in both residential and commercial applications, our challenge was to effectively communicate our benefits,” says Matt Thomas, marketing manager, NanaWall Systems. “The second challenge was to provide the right amount of information when demanded.” The Winning Solution: “Taking cues from how our... more »