Latest Articles

  • If you are getting plenty of visitors to your website, but not getting many conversions, there are some simple steps you can take to turn your visitors into customers. Because, at the end of the day, it is not about number of clicks to your website, but the number of leads that are generated. Implementing these eight simple suggestions can increase your window and door leads without spending any... more »
  • About 10 p.m. the evening of June 22, 2015, I learned I was under a tornado warning via both my local news station and a weather alert on my cell phone. The words “tornado warning” mean a tornado has either been spotted or is eminent. Those words, along with the lightning show going on outside my windows, convinced me to seek shelter. I live in a ranch home over a crawlspace. Not yet being... more »
  • Home ownership has long been the prime imperative for most households, but that may be changing. The number of new rental households has increased by 770,000 annually since 2004, according to the Harvard Joint Center for Housing Studies—the strongest 10-year stretch of rental growth since the late 1980s. The millennial generation will form more than 20 million new households between 2015 and 2025... more »
  • Every significant business has a multi-layered intersection with the risk inherent in the American legal system—product manufacturers and resellers especially. From the product perspective, lawyers who manage the risk at these layers require a knowledgeable connection between established legal issues and the nuances of the fenestration business. To be sure, there are a few areas you might want to... more »
  • The industry is constantly looking for what’s next in terms of style, energy efficiency, and innovative manufacturing. As one of our Crystal Achievement Awards judges noted, the companies that are recognized with our Crystal Achievement Award “are listening and have showed they continue to add to or improve their offerings to fulfill those needs.” Selected by a panel of judges... more »
  • The entire team at NGA\WDDA headquarters has been gearing up for GlassBuild America and Window & Door Dealer Days literally all year. And, in actuality, this event has been many years in the making. The Dream Showroom, Express Learning topics, the Keynote breakfast—they’ve all been ideas that have been incubating for quite some time now. So you can only imagine what the... more »
  • There are a lot of misnomers flying around about our emerging millennial workforce. I’ve heard and read words like lazy, entitled, short on attention span, and even antisocial. Cam Marston, who will deliver the NGA\WDDA Keynote address at GlassBuild America next week, wrote of the more positive side of these up-and-comers in his recent Talk post. “The Millennial generation offers... more »
  • Millennials and Generation X are changing the workplace and the way companies do business. Employers and managers need to understand the attitudes and expectations of these generations so they can best work with each. Millennials, born between 1980 and 2000, are children of the Baby Boomers, and generally, just like their parents, are not content to do things “the way they’ve always... more »
  • Good communication with your installers is important, but good communication between you, the installer, and your customer is even more so. That’s Not What I Meant, my latest column, discusses a costly communication lesson I learned the hard way. It wasn’t the first time, and it probably won’t be the last but ultimately, the experience reduced errors. During my installing days,... more »
  • The October/November 2015 issue of Window & Door will include information on the products to be displayed during Win-door North America and the WMA Annual Convention & Tradeshow, taking place this fall. If your company is exhibiting at either or both of these shows, please complete the submission form below. If you have questions, please contact Emily Thompson, editor, at ethompson@glass.... more »