Latest Articles

  • Addressing common problems in door installations
    The door is the only part of a house that’s expected to provide a weather-tight seal while withstanding daily traffic and abuse. Despite its heavy use, the door receives little, if any, maintenance or attention from the homeowner. As such, the importance of a proper door installation cannot be emphasized enough. In the real world, a perfect door installation is next to impossible. Subfloors are... more »
  • The series of columns on the new provisions of the 2015 International Codes for fenestration continues this month with a discussion about design wind speeds from the 2015 International Residential Code. The design wind speed model used in the 2015 IRC has been revised to the Strength Design (SD) model. With this change, the design wind speed model used in the 2015 IRC will be consistent with that... more »
  • How to navigate the multi-panel door market
    ABSi orchestrated the details on this project that uses LaCantina Door’s folding door system to extend the kitchen and living room of this farm house into the veranda. (Photography by Open Homes Photography) The concept of bringing the outside in is nothing new to the industry. But, the trend hasn’t yet permeated all levels of the general public, as traditionally it has... more »
  • Many businesses expend a tremendous amount of effort to develop the “perfect” sales strategy, but few make a concerted commitment to study how people make buying decisions. Author and noted speaker Jeffrey Gitomer often reminds sales professionals and managers of his trademarked mantra—“People don’t like to be sold, but they love to buy!” In my opinion, that should be any sales organization’s... more »
  • In most situations, if you sell it, you service it. This is true for window manufacturers and component vendors. The goal is to maintain customer satisfaction while keeping the scope of service activity within the “four-corners” of the product warranty, i.e. the service effort required by the warranty. With the twists and turns of real life, though, that can be difficult to do. Every service... more »
  • Help customers specify the right exterior door for their application
    Some manufacturers offer specialized wood doors without exterior cladding that can be used in homes with no protective overhang, yet still carry up to a 10-year warranty. Just as a home’s front door is crucial for homeowners to create personalized curb appeal, it is equally important for dealers to help lead them to the right door. This is especially true for high-end projects,... more »
  • On April 21, Google updated its powerful algorithm in a way that significantly impacts websites that are not mobile-friendly. Google lives and dies by providing relevant search engine results to their visitors. If one cannot easily read a website on their phone or tablet, it is not of much use. Because of this, the latest algorithm update could exclude websites that are not “responsive... more »
  • Be it windmills or windows, energy saving measures are subject to cost-benefit analysis, which is often a point of contention between advocates and skeptics. In the building components sector, the discussion tends to focus on the cost-effectiveness of energy saving measures mandated by codes and/or encouraged by rating programs such as Energy Star. Usually, the defining metric is the payback... more »
  • Earlier this month, a young Seattle-based entrepreneur caused a media frenzy by making a bold announcement. Dan Price, CEO of Gravity Payments, took a $930,000 pay cut in order to raise the minimum annual salary for all employees of the privately-held company to $70,000. In the aftermath of his announcement, we not only saw a handful of elated employees. The move also sparked conversations about... more »
  • Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses. Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media... more »