Latest Articles

  • Companies to see in Las Vegas
    Last year in Atlanta, the huge exhibitor list and crowds of attendees earned GlassBuild America: The Glass, Window & Door Expo a higher spot on the Trade Show News Network’s list of Top 250 Trade Shows in the United States, landing at number 169. This year’s event is shaping up to be even bigger. Attendees will have the opportunity to see more than 430 exhibitors while covering... more »
  • Avoid antitrust exposure with conscientious competition
    Tradeshows are wonderful opportunities to meet new people, reconnect with old friends and learn something new. They also put companies into close contact with their market competitors. And, where market competitors come together, the specter of antitrust violations is present. Before eyes glaze over at the thought of an article addressing antitrust laws, recall that competition laws in the United... more »
  • The popular marketing campaign, “what happens in Vegas, stays in Vegas,” won’t necessarily apply to this year’s GlassBuild America. For newcomers like myself, this event seems like one for sharing ideas and networking with leading figures in the industry—which can and will extend long after the event comes to a close.    Just merely a year ago, it would... more »
  • The Irrefutable Laws of Creating Useful Content
    Content marketing isn’t new—we just call it something different than we called it before. At its core, content marketing is really about telling stories, answering questions and making calls-to-action. To that end, there are some irrefutable laws of content marketing that, if put into practice, can create content that will outlive the internet. Use the following four principles and... more »
  • The Top Three Elements of a Dream Showroom
    There should be an obvious flow to your showroom floor that encourages customers to keep walking through. This not only increases your chance of capturing their attention, but also strategically controls the ebb and flow of traffic in your showroom. (Image courtesy of DAC Products.) Even in the digital age, there is no substitute for a brick-and-mortar showroom. People want to walk... more »
  • The central focus of this year’s Window & Door Dealer Days event, the Dream Showroom offers exhibits tailored especially to window and door dealers. The revamped and elevated space features residential fenestration products and technologies in an upscale home-inspired showroom. Here is a sneak peek of the products the Dream Showroom sponsors will have on display. See the products more »
  • Update of ASCE 7 likely to confuse design wind pressures for residential construction
    In the last few installments of Code Arena, we’ve looked at the more significant proposed changes to the 2015 ICC Group B codes and their potential impact on the fenestration industry. This month’s column provides an overview of the proposed changes for structural design of residential buildings that were approved during the 2016 ICC Group B Committee Action Hearings. If the approval... more »
  • Editor’s Note: Marcus Sheridan, “The Sales Lion,” is One of Inc. Magazine's 25 Top Social Media Speakers and will present the keynote address at this year’s Window & Door Dealer Days event, held at GlassBuild America. Sheridan will provide Dealer Days attendees with actionable ideas to grow their own businesses during his keynote on October 19 at 10:30 a.m. For... more »
  • Have you heard about the changes on Angie’s List? The site’s paywall was recently removed, providing homeowners free access to Angie’s List—what used to cost about $40 per year. As the owner of a windows and doors company, this change could have a direct impact on your online presence. Angie’s List is a hub for businesses in the home services market and is a great... more »
  • In the age of takeoff apps and software, has the industry completely gone digital? When we ultimately place our fenestration order online, we are forced into a digital format, entering numerous details prompted by the manufacturer. Yet the field takeoff may be done with an electronic tablet or a pad of paper. Is digital now easier than analog and does it better assist in accuracy? Or, is it true... more »