Latest Articles

  •     Click the infographic for a larger image. Most business owners agree that having a great website and overall presence online helps generate leads and grow sales. Most also agree that their company’s website is one of their most valuable marketing assets. But many do not have an online marketing strategy. Instead of jumping from tactic to tactic and trend to trend,... more »
  • Positive market conditions lay the groundwork for continued growth
    Welcome to 2016. As we enter the New Year, it’s important to take a look back on the previous year in order to assess what’s to come. That’s what Window & Door’s annual Industry Pulse report intends to do. The report takes into account projections and accounts from window and door dealers and manufacturers as well as suppliers to the industry. See below for how the... more »
  • According to Window & Door’s annual Industry Pulse survey, word-of-mouth advertising continues to be the most effective marketing medium for window and door distributors and dealers. Nearly 40 percent of survey respondents reported success with word of mouth in 2015 and 33 percent indicated they will look to increase their efforts in this arena in 2016. “Referrals are the best... more »
  • More than half of manufacturers added new products to their offerings in 2015, and 44 percent of window and door dealers offered new options to their customers. These figures are projected to remain consistent in 2016. “The competitive landscape is fiercer than ever,” says Roto Fasco’s Dan Gray. “Staying a step ahead of the competition is critical.” In order to do so... more »
  • Indicators of industry growth are not just limited to sales and employment. Another factor of market sustenance is production trends. According to the Industry Pulse survey, the majority of manufacturers and suppliers did not add capacity in 2015. Of those that did, manufacturers outweighed suppliers. However, according to Todd Tolson of Pro-Line Automation Systems Ltd., this points more to... more »
  • Nearly 80 percent of survey respondents reported that 2015 sales met or exceeded projections, with an equally large majority projecting that trend will continue into the New Year. The majority of those that saw a higher-than-projected increase in 2015 credited the overall economy and new construction starts. Accordingly, 44 percent of all survey participants experienced a moderate increase in... more »
  • Employment trends are generally steady across all industry segments, with more than half of survey respondents reporting they added staff in 2015. This trend looks to carry into 2016, as 70 percent of respondents report that they will add staff in coming months. Of the 30 percent of respondents who report that they do not plan to hire new employees in 2016, only 6 percent say they will eliminate... more »
  • Happy New Year, Window & Door readers. This first issue celebrates the beginning of 2016 with our annual Industry Pulse survey, which polls professionals from every aspect of the industry on their insights and projections for the coming year and their experiences of the year just past. While the facts and figures we extrapolate from the survey give a frame to the story, it’s the... more »
  • “The best laid plans of mice and men often go awry,” said 18th century poet Robert Burns. The same could be said of the ICC Group A Public Comment Hearings that took place in Long Beach, California, last fall. The intent of these hearings was to record the online ballots the governmental-voting member representatives would use to finalize the 2018 editions of the ICC Group A codes.... more »
  • Social media is not easily categorized as business-to-business or business-to-consumer. So it’s important to note that the different social media channels are not one-size-fits-all, and programs should be built on a scalable model to contract or expand to fit your business goals. With that in mind, let’s take a look at the factors that contribute to social media success. The most... more »