Latest Articles

  • Be it windmills or windows, energy saving measures are subject to cost-benefit analysis, which is often a point of contention between advocates and skeptics. In the building components sector, the discussion tends to focus on the cost-effectiveness of energy saving measures mandated by codes and/or encouraged by rating programs such as Energy Star. Usually, the defining metric is the payback... more »
  • Earlier this month, a young Seattle-based entrepreneur caused a media frenzy by making a bold announcement. Dan Price, CEO of Gravity Payments, took a $930,000 pay cut in order to raise the minimum annual salary for all employees of the privately-held company to $70,000. In the aftermath of his announcement, we not only saw a handful of elated employees. The move also sparked conversations about... more »
  • Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses. Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media... more »
  • People ultimately choose to do business with people they like. In business, likeability is extended to include liking the usefulness and functionality of the product being sought, liking the company that produces or provides the goods and services, and liking the point-of-contact, go-to person from whom they made the purchase. Here are three ways to develop your likeability: 1. Be accessible and... more »
  • We now live in a world of smartphones and tablets. Sure, laptops still get plenty of use and desktop computers are still hanging around, although sales dropped a full 10 percent in 2014. But, by and large, people want portability in their computing. Whether the device of choice is a tablet, smartphone or even a smartwatch, most people have gotten used to using apps for many personal needs. But I... more »
  • With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the industry... more »
  • Browse this collection of the latest hardware offerings from window and door suppliers more »
  • One window design trend in recent years is a movement toward a “narrow, flat, pre-punched appendage around the entire perimeter through which we drive nails to anchor the fenestration to the wall structure.”  You may be wondering why I’m being so abstract in terming this component. I choose to because there is no one term and I want you to consider what you would naturally... more »
  • In December of 2014, AAMA introduced AAMA 103-14a, Procedural Guide for Certification of Window, Door and Skylight Assemblies, a completely revised Certification Program guide designed to comply with the requirements of ISO/IEC 17065, Conformity Assessment— Requirements for Bodies Certifying Products- 2012, as the basis for ANSI accreditation. Until now, the program has been based on ISO... more »
  • How one architect designed a dream home on an energy diet
    Background: Homeowners Jesse and wife Shannon Lizer wanted to build a home that was highly energy efficient. “I didn’t need to hit Passive House standards, but I wanted high insulative values and super low air infiltrations,” Jesse explains. As an architect, he knew that, along with the shell would come requirements for windows and doors that would meet their energy goals... more »