Latest Articles

  • Your website’s page load speed is critically important to the effectiveness of your business website in two major ways: it contributes directly to visitors’ experiences and affects search engine optimization. Many visitors won't wait around for even an extra couple of seconds for a page to finish loading. Page speed matters to Google because it matters to visitors. Plus, how well your... more »
  • Each year, Window & Door's Dealer of the Year program recognizes window and door retailers and distributors for excellence in the areas of marketing, customer service, showrooms and community service. This program, sponsored by the Window & Door Dealers Alliance, is designed to recognize dealers and/or distributors of windows and doors. Here, you will find detailed information about... more »
  • Quality window installation involves more than following a series of steps. It also requires using the proper installation method for the application with the proper supplemental products and in the proper sequence. This may or may not be specifically spelled out. For either case, here are some tips from the field that will help installation go smoothly.   Be familiar with the Standard... more »
  • We all know that social media is massively popular, but is it the best marketing option for your business? Do Facebook, Twitter, Instagram and SnapChat users browse window and door options when on their social media site of choice? For many years, getting likes and shares and adding friends or followers to your company’s social media pages was a popular tactic. But getting homeowners to... more »
  • In order to stay relevant, it seems companies have to be willing to go digital, especially given the younger generations roaming around with Apple products in hand, expecting accessible information at the swipe of a finger. But, the window and door industry seems to be lagging behind in some areas. For one, there are still many steps within the selling process that rely heavily on handwritten... more »
  • What the UK’s divorce from the EU could mean for the fenestration industry
    Last week, a new term was added to our vocabulary: Brexit. On June 23, UK voters weighed in on whether it should leave the European Union; a marginal 52 percent majority of the vote to leave won the referendum. In this thorough breakdown of the referendum, the BBC reported that the voter turnout was the highest for a UK-wide vote since 1992. As an immediate result of the referendum and British... more »
  • When I think about relationships, I first think about the bond I have with my immediate family. Undoubtedly, these three individuals forge the most significant and meaningful relationship in my life. I can only assume that the rest of the world also sees relationships through this familial lens. As I’ve matured, I have discovered that I tend to value relationships with everyone else outside... more »
  • Window safety awareness is ongoing
    First, we heard the ominous “freight train” high speed wind barreling down our street in the dark of night. Then, brief silence as the 80-year old oak tree pulled up from its roots and began its fall toward our house. The crash of the trunk and branches crushing our house didn’t just startle us but made our hearts pound as limbs randomly punched through the ceiling. A moment... more »
  • Find here a handful of automation solutions and some of the manufacturers that are incorporating them.
    View the product showcase Automation in Fenestration   more »
  • How manufacturers are incorporating automation in terms of safety and efficiency; what dealers need to know to sell it
    Pella’s Insynctive technology offers homeowners the flexibility of motorized blinds and window shades that can be controlled using a status indicator or remote control, or while away by connecting with a compatible home automation system. (Image courtesy of Pella.) In the last issue of Window & Door, we took a look at automation options available relating to convenience, mostly... more »