Latest Articles

  • Window & Door will run a Fensterbau product preview in an upcoming issue of WDweekly. Exhibitors are encouraged to submit information regarding a featured product your company will have on display during the March 16-19 show in Nuremberg, Germany.   DEADLINE: FRIDAY, MARCH 4, 2016 Fill out my online form. var qb4z7c15g0qum;(function(d, t) { var s = d.createElement(t),... more »
  • Why You Should Get Serious About Website Security
    Some business owners think hackers only target big companies or fancy e-commerce stores. To some extent, this is true—individual hackers typically focus their efforts on large, lucrative targets. However, the vast majority of hackers create automated scripts and programs that crawl the web in search of vulnerable websites. Most small-business websites get hacked in this automated fashion.... more »
  • If you take a step back and compare the fenestration industry to other construction-based industries, attention to detail is what can drive profitability or erode it away. Take a look at roofing, siding or even flooring—most of these industries have requirements for attention to detail with regard to the selection process but can then usually order 20 percent more materials to ensure... more »
  • Many manufacturers offer various marketing materials that dealers can use to their advantage. These often include brochures, technical data, product samples, color selectors, demo kits, presentation outlines, pitch books, training opportunities and wearables. But, as a dealer, what do you need for an effective product presentation? It’s important to build a program that speaks to what your... more »
  • Marketing is what you make of it. At its best, it is a way of demonstrating that you care about your customers and about alleviating their pain points. Marketing can also communicate comparative advantages. Good marketing closes the sale. But you have to reach customers where they are. And, to win consistent business, you need to do more than just compete on price. You have to sell them on you.... more »
  • Working as a newspaper reporter, I got used to giving myself crash courses in new topics. In a given week I was expected to become an overnight expert in any of a number of topics and be ready to write about them the next day. When I was offered my new position as assistant editor for Window & Door, I applied those research skills to learning the window and door industry. Words like caming, U... more »
  •     Click the infographic for a larger image. Most business owners agree that having a great website and overall presence online helps generate leads and grow sales. Most also agree that their company’s website is one of their most valuable marketing assets. But many do not have an online marketing strategy. Instead of jumping from tactic to tactic and trend to trend,... more »
  • Positive market conditions lay the groundwork for continued growth
    Welcome to 2016. As we enter the New Year, it’s important to take a look back on the previous year in order to assess what’s to come. That’s what Window & Door’s annual Industry Pulse report intends to do. The report takes into account projections and accounts from window and door dealers and manufacturers as well as suppliers to the industry. See below for how the... more »
  • According to Window & Door’s annual Industry Pulse survey, word-of-mouth advertising continues to be the most effective marketing medium for window and door distributors and dealers. Nearly 40 percent of survey respondents reported success with word of mouth in 2015 and 33 percent indicated they will look to increase their efforts in this arena in 2016. “Referrals are the best... more »
  • More than half of manufacturers added new products to their offerings in 2015, and 44 percent of window and door dealers offered new options to their customers. These figures are projected to remain consistent in 2016. “The competitive landscape is fiercer than ever,” says Roto Fasco’s Dan Gray. “Staying a step ahead of the competition is critical.” In order to do so... more »