Latest Articles

  • gorelatest.jpg
    Suppliers see more screens becoming less visible altogether or retracting out of the way when they’re not needed
    Screens play a crucial role keeping insects out, but few would argue that they enhance the look of windows and doors. Two types of products enhancing that downside of screens are gaining momentum in the market. Emerging recently, but potentially transforming the market quickly, are screens designed to be less visible. “The word’s getting out,” says Alan Gray, VP of sales for... more »
  • The only constant in life is change. These include new ways of getting things done, such as the use of a smart phones to check our e-mails, or the use of a Web tools like GoToMeeting to facilitate the effectiveness of our conference calls. Many changes are made because progress in technology makes them possible and cost effective. More recently, however, the International Code Council ... more »
  • Impact resistance, water penetration, thermal performance mandates– even bomb blast resistance – are among the headline issues that have raised the bar on building performance in recent times. Building codes, industry standards development and both government and non-government rating programs have taken up the drumbeat for performance requirements that weren’t even thought... more »
  • Meeting higher standards will be essential to success
    From higher energy performance standards to continued consolidation, to moving past its reputation as the "cheap" window option, Window & Door looks at the 10 trends likely to shape the vinyl industry moving forward. Agree with the 30/30 provisions or not, you have to admit the stimulus bill sure pulled the window and door industry out of its economic coma. Manufacturers,... more »
  • Presentation and display strategy should reflect products' quality and attributes
    Rolling travel bags and sleek cases can give salespeople a professional, pulled-together look when they walk into a home. Sales and Marketing are two words that are often connected in company structures, position titles or department names, but too often it seems like the marketing department and sales staff are from different worlds. What happens between a great marketing plan and the... more »
  • shinethumb.jpg
    Boosting marketing and PR efforts during recession makes good companies great
    There is no news like good news–especially right now. You can’t open a newspaper or magazine without becoming depressed about the state of the economy. At times like this, is there really no good news to share or is it just overshadowed by a dark cloud of recession? Take note that many great companies were born from recession, including well-known empires, such as Proctor &... more »
  • wp4500_3.jpg
    Demonstrating the intangibles makes it easier to sell and upsell
    Consumers have new buying criteria, new performance expectations, and a savvy new attitude from the window research they perform on the Internet before the salesman come into the home. Many features that used to be the primary reason for selecting a window or door are being overridden by a product’s energy performance or green footprint. The recent passage of the stimulus bill has put an... more »
  • If you have ever become lost or nervous in the midst of a presentation, you’re not alone. Giving presentations is a scary proposition for many people, but with a little practice and preparation, you can confidently deliver engaging, impactful, and insightful messages. The key to delivering a high impact presentation is to deliver the “right message to the right audience at the right... more »
  • Lots of companies in this country got a warning letter from OSHA this week, nudging them to explore new ways to keep work-related injuries at bay. About 14,000 companies, including many in the window and door industry, received the notification that "workers in your establishment are being injured at a higher rate than in most other businesses in the country." The letter goes on to... more »
  • Many window and door companies, including retailers, distributors, and manufacturers, were among thousands of companies that the Occupational Safety & Health Administration recently contacted with letters suggesting that they need to do a better job.  The OSHA Web site provides information and many links to employers to help them comply with safety regulations.  Of particular... more »