Latest Articles

  • Newsletters (and e-newsletters) are an excellent way to stay in touch with your customers. They can help you promote ongoing service, lead to repeat business and are a great way to get referrals. But when developing content, ask yourself the question your customers ask: “What’s in it for me?” “WIIFM,” as it’s known in marketing circles, is crucial to the... more »
  • Christina Lewellen, senior editor of Window & Door I can’t imagine most of us spent our childhoods dreaming of growing up to work in the window and door industry. I love hearing “how I stumbled into the industry and never left” stories at meetings and trade shows because we all have our own journey into the fenestration realm. The... more »
  • In difficult job markets there is more temptation than ever to bend the truth a little to get the job. This can leave the company with employees who can't do the job they were hired for. Identifying "red flags" will help you ensure that you can identify candidates with a depth of experience and expertise. Here are a few pointers: Before sorting through your pile of resumes, have a... more »
  • I visited with Four Seasons Sunrooms last week. The company reported recent success in picking up new dealers because of its “more complete” product line. Their new dealers like that they can buy from one source, and get more support as a result, yet satisfy more customers with different needs and different budgets. I can see why that would be appealing to many dealers. But I also... more »
  • John Swanson, editor/ associate publisher of Window & Door I visited with Four Seasons Sunrooms last week. The company reported recent success in picking up new dealers because of its “more complete” product line. Their new dealers like that they can buy from one source, and get more support as a result, yet satisfy more customers with... more »
  • It seems counterintuitive, but great companies expand during slowdowns; they don't pull back. Remember, all competitors within an industry are dealing with the same challenges. As a result, the weakest of these organizations will be going out of business, losing critical funding and cutting operations, and/or letting go of critical but expensive assets and people. "All of these things open... more »
  • John Swanson, editor/ associate publisher of Window & Door Talking to equipment suppliers for an upcoming article, they report, not surprisingly, that few window and door makers are expanding capacity these days. Yes, many are replacing old machines or upgrading existing lines, and a good number of manufacturers are re-tooling, but suppliers also note... more »
  • It may not be "the next big thing" some predicted, but it is establishing a foothold in market
    Window manufacturers see the low-maintenance and self-cleaning glasses on the market today as good products that really work. And while they failed to capture the consumer attention some expected, these glasses are starting to gain traction and may eventually become the standard. "I don't believe many people know it exists," says Wayne Gorell, president and CEO of Gorell Windows and... more »
  • While defining and meeting codes for window and door performance are clearly important, especially in areas subject to extreme conditions such as water penetration due to hurricane wind-driven rains, the practical realities of "bang for the buck" have to be considered. How much cost and hassle-in the form of performance testing and documentation-is justified by the degree of protection... more »
  • There is a small, independent coffee shop near my house that I frequent enough to have had a latte named for me. There's a young lady named Brittany who works the after-school shift, and I would argue that she serves as physical proof that there is hope for this country. Hope because she can't sit still. When she's not steaming milk or brewing espresso, she busies herself sweeping, wiping down... more »