Latest Articles

  • "The Home Improvement Couple" run their company on strong community, business principles
    Getting the Word Out Excellence in Marketing New York Sash Whitesboro, N.Y. Jill and Scot Hayes have branded themselves the "Home Improvement Couple," not only earning recognition for themselves in their community, but also creating a sense of trust in their company among homeowners. Jill and Scot Hayes get a lot more recognition than most window and door dealers. They... more »
  • It is now planning time for many fenestration companies. Most successful firms do annual planning for the entire company.  Many of these firms typically include marketing planning or research and development fiscal planning for new products in this process.  But few companies actually do market research planning. Yes, they may have a lump sum ready to be used for the annual customer... more »
  • This past September, Accu-Weld, a window and door manufacturer based in Bensalem, Pa., hosted a White House Clean Energy Forum featuring Energy Secretary Stephen Chu, as well as Pennsylvania Governor Ed Rendell and Delaware Governor Jack Markell. The event was part of the Obama Administration’s campaign to pass climate change or cap-and-trade legislation. Accu-Weld was selected to host the... more »
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    Sticking to core values took discipline and a total company overhaul
    LEADERSHIP SERVING HOMEOWNERS   Power Windows & Siding Brookhaven, Pa. Like many companies, Power Windows & Siding started out small. Adam and Jeff Kaliner, cousins, started the company fresh out of the college scene, doing all of the marketing, estimating and sales calls out of a two-bedroom apartment. For 15 years, the company grew about 20 percent per year and continued... more »
  • Charitable events create a lasting bond between the dealer and its customers, suppliers, employees
    Giving Back Excellence in Community Service Superior Products Home Improvement Denver, Colo. When his wife was diagnosed with ovarian cancer, Tom Higgins founded Superior Products to be able to control his schedule through her recovery. For many companies, community service efforts are a bit of an afterthought. But at Superior Products Home Improvement, the company might not... more »
  • Talking recently with my younger son, whose passion is physics, I explained my concerns about the continued push within the energy codes to lower the maximum SHGC, which in turns lowers the visible light transmittance of the window. There are proposals pending for the next code change cycle that would establish the maximum SHGC as 0.25 in Southern climate zones. Even with very good glass, what... more »
  • After 80 years in business, specialty dealer transitions to a new supplier
    Out-of-the Box Excellence in Innovative Thinking WindowPro Cleveland, Ohio The fifth generation of family leadership, Jake Zahnow, president of WindowPro, recently guided the company through a transition to a new window supplier. When you run an 80-year-old company, you think in terms of decades rather than years, says Jake Zahnow, president of WindowPro. That long... more »
  • Recession or not, trade shows are still a key place to do business, at least according to this article I just read. It contends that the face-to-face interaction that happens on a trade show floor can't be replaced with online marketing approaches and that, even though budgets are tight, top decision makers are still making the time and effort to keep apprised of industry introductions. "The... more »
  • You may have a new feature on your window lines soon. I’m at the AAMA meeting this week and one of the committees here is working on a standard for window opening control devices. Although not too many WOCDs, as they are now called, are out on the market yet, such devices would address the long-simmering problem of how to prevent a child from falling through an open window while still... more »
  • As strange as it was to watch the Republic Window & Door story unfold last year, seeing the coverage Rich Gillman’s arrest and the charges being brought against him is even stranger. Not that I was particularly well acquainted with him, but I had met him a number of times over the years and had cordial conversations with him. I specifically recall listening to him offer some sound input... more »