Latest Articles

  • How an empty cup helped shape our company’s mission
    As a teenager, I was lucky to get a summer job at a local amusement park in the food service operation. This job and an awkward learning experience during it would help define my business philosophy and my company’s mission statement years later. Prior to my first day of work I attended an orientation for working in the food stands. Among some common-sense rules, one required an explanation... more »
  • Have you ever taken on a fenestration replacement project outside of your comfort zone? Were you glad you did? Or, did you wish you hadn’t? Either way, you likely gained some valuable experience from it and it influenced your project undertakings in the future. When I converse with my many dealer connections in different regions via phone, social media or in person. One dealer friend of... more »
  • Cash is your company’s lifeblood. Without it, the business cannot function and grow properly. While sales are important, cash is still king. Failure to have a system to effectuate collections is a plan for eventual failure. The first step is to put some past-due prevention measures in place. Some proven strategies are to develop a credit approval process for new clients, collect a 50... more »
  • Returning from a tradeshow can be even more overwhelming than preparing for one. But that’s a good thing—last week’s GlassBuild America tradeshow and Window & Door Dealer Days event left me refreshed and excited for what’s to come in this industry. In terms of sweeping trends and overtures, the biggest takeaway for me was the positive energy across the board. For one... more »
  • In each of our regions, we become accustomed to “typical characteristics” of existing housing that affect our fenestration replacements. These include certain wall construction, exterior cladding materials, recurring window frame material, and physical sizes of the homes. This deceptively large triple located just below a 20-foot ceiling required an interior scaffold. (Images... more »
  • Every year, Window & Door magazine recognizes significant industry innovations and achievements. The Crystal Achievement Awards honor excellence in window and door technology, as well as in the components and machinery used to build those products. Also acknowledging the manufacturing and marketing behind the merchandise, a Crystal Achievement is a celebration and acknowledgement of the... more »
  • If you are getting plenty of visitors to your website, but not getting many conversions, there are some simple steps you can take to turn your visitors into customers. Because, at the end of the day, it is not about number of clicks to your website, but the number of leads that are generated. Implementing these eight simple suggestions can increase your window and door leads without spending any... more »
  • About 10 p.m. the evening of June 22, 2015, I learned I was under a tornado warning via both my local news station and a weather alert on my cell phone. The words “tornado warning” mean a tornado has either been spotted or is eminent. Those words, along with the lightning show going on outside my windows, convinced me to seek shelter. I live in a ranch home over a crawlspace. Not yet being... more »
  • Home ownership has long been the prime imperative for most households, but that may be changing. The number of new rental households has increased by 770,000 annually since 2004, according to the Harvard Joint Center for Housing Studies—the strongest 10-year stretch of rental growth since the late 1980s. The millennial generation will form more than 20 million new households between 2015 and 2025... more »
  • Every significant business has a multi-layered intersection with the risk inherent in the American legal system—product manufacturers and resellers especially. From the product perspective, lawyers who manage the risk at these layers require a knowledgeable connection between established legal issues and the nuances of the fenestration business. To be sure, there are a few areas you might want to... more »