Latest Articles

  • John Swanson, editor/ associate publisher of Window & Door S141 failed at the recent code hearings, but there seems to be agreement these days that side-hinged doors should be held to the same sort of performance standards as windows and sliding glass doors. In continuing discussions, representatives of AAMA, AMD and WDMA are trying to agree on an approach... more »
  • Instructions must be more than something that is thrown out with the cardboard. Care and use instructions are a company’s most direct contact with the end-consumer. Usually, a homeowner will have no need to contact the manufacturer of her windows or doors. That is a good thing. But that does not mean that the company should sit silently. Instructions directed to the homeowner can be... more »
  • Last week, we reported on a lawsuit brought by a South Carolina dealer alleging false labeling of windows. The dealer charges that windows not meeting code requirements are being labeled to say they do. My reaction to this story was, "Sure, there are people out there that will take advantage of lax code enforcement, who will somehow try to plead ignorance if caught, but it's hard to believe... more »
  •   In today’s hectic world, sometimes it’s all we can do to keep up with the work we have. But taking a little time to document the work you do can pay dividends in future marketing efforts. Take pictures, get customer quotes, write a short case history and keep it all in a file. You never know when you might need that information – for your Web site, or a brochure, or a... more »
  •   Tax Deduction Highlighted Corporate Social Responsibility - Your donation can help enhance your company's reputation—improving standing with your current market, attracting investors, and building goodwill with your company's stockholders. Positive Public Image - You donation can be publicized to create positive media exposure, motivate customer loyalty, and enhance your... more »
  • A news story last week reported that TruStile Doors will pay more than $90,000 to settle claims that the Denver-based manufacturer had unlicensed Microsoft and Symantec software on corporate computers. The company is now in compliance and has developed a software license management program to make sure that there are no recurring problems. While TruStile suffered the unfortunate headline, I can... more »
  • All signs at the International Builders’ Show last week suggested that green building is going mainstream. Among window and door manufacturers, the growing momentum of green was evident in displays that highlighted not only energy efficient products, but environmentally friendly business practices. Prior to this year’s show, few window and door manufacturers appeared to make a real... more »
  • You know that a Web site is a powerful tool right? You know the Internet is often the first place people look for information, and that a Web site is an affordable way to establish a brand? You know all this, right? Then what are you waiting for? If you can’t afford a slick, whiz-bang site, get one you can afford. If you’re worried about getting the look and content right, put it up... more »
  • With marketing dollars scarce in a slowing economy, it’s a very good time to take a fresh look at grass roots marketing referral techniques that won’t break the bank. Word-of- mouth or viral marketing has been growing and is even becoming more formalized with the formation three years ago of the Word of Mouth Marketing Association. Grounded on the proposition that people like to be... more »
  • We have often spoken of the “101” series of international window and door performance standards. The current version of this is AAMA/WDMA/CSA 101/I.S. 2/A440-08, which allows window and door products of different framing materials and operator types to be objectively and fairly assessed for structural performance in response to wind loading, air leakage and water penetration... more »