Latest Articles

  • If you have an ache in your belly, who do you go see—a family practitioner, a general practitioner or perhaps someone who specializes in gastroenterology or internal medicine. Medicine today has become so specialized that it is often difficult to know just who to call for help. And it is not uncommon for the recommendations of one specialist to conflict with the recommendations of another... more »
  • Recent survey finds high awareness level and eagerness to adopt technology
    The architectural community is increasingly committed to the sustainable design goals of lower energy consumption and greater levels of building occupants’ well-being and productivity. With the emergence of the green building movement, the window, door and glass industries can expect to see increased demands for higher performing products, including, notably, smart glass. The U.S. Green... more »
  • Your brand identity is a visual and philosophical representation of your brand that will help customers remember you. Think about what makes you different from your competition. How can you sum it up in a short key message? What is the one thing you want potential customers to think of when they think of you? This key message can then be used to create a catchy tagline to capture the essence of... more »
  • Today, ladies and gentlemen, is the day for some serious truth telling. Get ready to fess up—I’ll start the confessional. For all the mouthing off I do about windows and doors all day, every day, I’ve never actually put a fenestration product in a hole. I’ve seen many, many products being made. I’ve even bought my fair share of replacement products and happily... more »
  • The first step to successfully building your brand is to do your homework and develop a plan to guide your branding efforts and keep you on track. A good brand plan should include: Market – Have a firm grasp of the market realities in your industry and other factors that will influence people’s decision to seek your products or services. Audience – Who are your primary and... more »
  • “What should I be for Halloween?” It’s October now, and if you’re like me and have kids, that question has probably popped up around your house already. Of course, we all know Halloween isn’t just for kids anymore, and I know our home office at the National Glass Association in Virginia isn’t the only place of business where employees come to work dressed up on... more »
  • One of the most exciting changes we’ve made to Window & Door in recent years is the launch of our Dealers of the Year issue. We’re now in our fourth year—and it’s a pleasure to recognize nine more companies involved in the sales, marketing and installation of windows and doors to builders, contractors and homeowners. As I’ve noted in the past, the nine companies... more »
  • The green building movement is offering us a real opportunity
    When it comes to business today...consumers today...selling today...everything is coming down to a single color: Green. Building greener homes is catching on at a spectacular pace. Homeowners are looking for more and more ways to make their surroundings and living space environmentally friendly by choosing green products. This green movement is the result of a combination of factors: global... more »
  • Make your staff a regular part of your promotional efforts. We tend to do business with people we like and who like us. A personal introduction of your key people can make your prospective client feel at ease. Let your client know that all of your employees are dedicated to serve. Often, a client will only want to know about the people doing the “hands on” work. Make introductions... more »
  • Last week, I had the privilege to speak at a gathering of Pella’s engineering team. The group’s focus was innovation, and the list of speakers included an interesting guy—Paul Leinberger. A marketing and branding guru, Leinberger said that innovation is no longer a competitive edge, but a consumer expectation. To get noticed at all, he suggested, companies need to be innovative... more »