Best Product Literature

2010 Crystal Achievement Award Winners

Large Manufacturer
 

Velux's No Leak Skylight brochure effectively highlights the three layers of water protection built into the new product line, as well as many other new features designed to appeal to homeowners and/or installers.

No-Leak Product Launch Literature

Velux-America

Greenwood, S.C.

A variety of literature was produced to support the January 2010 introduction of the deck-mounted Velux No Leak Skylight and related products, new Pick&Click! blinds and shades  This was a major product launch for Velux—combining a completely redesigned product, as well as a new warranty promising no leaks.

The material was conceptualized and designed as a family of literature, packaging, and display materials with photography, layout, and other elements, including color‐coding schemes, being uniform and consistent. The elements in the printed literature are carried over into the packaging and displays seen at outlets where the skylights are sold.

All photography is new, including room scenes as well as products. White space is used liberally in all publications and solid color divider pages are employed in the Preview brochure, which is also oversized to provide additional impact. These techniques make the material more inviting to the
reader and more effective in conveying the messages and in supporting the brand.  

Small/Medium Manufacturer
 

The EcoShield replacement window series brochure.

EcoShield Windows Systems Brochures

Kasson & Keller Inc.

Fonda, N.Y.

A manufacturer serving the Northeast and Mid-Atlantic since 1946, Kasson & Keller rebranded its window line in 2010 as part of a strategic marketing initiative.  The company wanted a new name that would better reflect the performance standards of today's market, such as the energy tax credit criteria and the new DOE R-5 volume purchase program.

The EcoShield brand was born, with the name standing for Ecology, Economy and Comfort.  Those messages are highlighted across the literature system, which includes color-coded pieces covering individual products, as well as new construction and replacement lines.

The brochures and sell sheets also feature the tagline, "A Natural Fit," designed to speak to the fact that the company offers windows that can be used in virtually any opening in the home, whether for new construction, remodeling or replacement.  It also highlights window performance, the reduction of energy consumption up to 40 percent, and the benefits to nature offered provided by reducing a home's carbon footprint.

Other 2010 Crystal Achivement Award Winners:

TECHNOLOGY

Most Innovative Window

Most Innovative Door

Most Innovative Component

Unique Innovation

MANUFACTURING

Most Innovative Plant

Most Innovative Machine

MARKETING

Most Innovative Marketing Progam

Best Industry Web Site

Return to the Crystal Achievement Awards 2010 home page